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Analysis of the development history of LED enterprise e-commerce
Since the operation of the company's Alibaba online store, it has been two months, and has achieved a little achievement. The factory's three main categories (lamps, brackets and electronic ballasts) are searched in the main keywords of Alibaba. In the middle, they all achieved very good rankings, basically on the front page, even in the first few places on the front page. Every day, there are stable exposures and clicks, which become gold suppliers and 3A merchants, but the monthly turnover is only tens of thousands. Not too high, there is still a lot of room for development. Looking back now, look back on the two months of struggle. Two months ago, when I just took over, the online store was in a semi-idle state. Every day, I simply re-send the information to get the top rankings. In addition, I repeated a lot of similar but very simplistic product information. In order to get more exposure opportunities, this does have a certain effect, and can receive hundreds of thousands of orders every year. As we all know, the search traffic is the most accurate, and the visitors who come in through the search are the most easy to deal with, so efforts to improve Alibaba's natural search ranking is the top priority in the work! After taking over the Alibaba store, the store was thoroughly combed. I have some Tmall experience, Tmall is B2C mode, B2C is full e-commerce, promotion, art, copywriting, pre-sales and after-sales, data analysis, supply, etc., is the whole process, must be full service tracking. Alibaba is a half-way e-commerce, mainly in promotion, and the customer base is an industry professional. The requirements for art and copywriting are not so high. Therefore, having a Tmall experience has benefited me a lot and started Alibaba. Just get started. First of all, according to the guidelines of Alibaba, improve the information of the online store; secondly, through the background of the business staff, the Ali index and other data analysis tools, find the keywords of the category, based on the optimization of the title; in addition, is the optimization On the details page, the company purchased a SLR camera to shoot the production process and products of the factory, and transmitted it to the Internet. The high-quality pictures were accompanied by appropriate copywriting. Although they were not processed by professional artists, they were more realistic. Sex, visitors' click-through rates and stays grow a lot. Finally, when a series of work to add points to the search ranking is completed, the most important part is left, online trading! Previous rankings only relied on frequent resending and posting of product information with similar content, in order to get ahead of the list, but this is not a long-term solution! Online trading is the core factor in search. At that time, we invited some old customers, try to buy online, give a certain price concessions, and at the same time choose the most sales potential LEDT8 lamp bracket as the main push product, opened the network sales treasure, standard king and other paid promotion, gradually sales More, the product's search rankings, and gradually move forward, and finally to the front page, even the top of the home page, the exposure and clicks are greatly improved, more guaranteed transactions, rankings are stable! Soon, an explosion is so refined! Since then, through a similar method, the explosion-type products of the two categories of lamps and ballasts have been created, thus forming an explosion group! There are more stable visits every day, and there are usually some businesses every day, more or less. However, although Alibaba and Tmall are the same roots, but the model is different, there are differences in many aspects, so I also took a lot of detours. For example, when I put the bracket ranking up, one day, I suddenly made an incredible thing. This explosion was replaced by another similar product. No way, I could only change the product information, the first time. This kind of thing is accidental, but in the future, this kind of thing happened many times, and it can only be modified once and for all. Until now, I have not understood the reason. This is a place that is different from Taobao Tmall! Among the customers who traded on Alibaba, there are mainly three types of traders, lighting distributors and lighting factories in different places, and the demand is also different. Traders and lighting factories, neutral packaging, and many have to be customized, domestic lighting dealers, most of the products are our brand packaging, and mainly the conventional products, they are generally agents and brands, mainly In order to find the source goods on the Internet, to obtain higher profits at a lower price, it can also alleviate the bondage of the brand! This is a combination of e-commerce and traditional channels! E-commerce, although a bit of sales, but sales are still very small, compared with the traditional channels, it is too little. Still far from affecting the foundation of traditional channels! How should we go for e-commerce in this industry? In the electric business, the most popular categories are books, beauty, clothing, 3C digital, electrical appliances, fresh, maternal and child, life services, etc. These products are frequently used in people's lives, and the retail characteristics are very strong. It is the battleground for e-commerce! It is also the main battlefield of the caller wars over the years. The lighting fixtures are only part of the home improvement building materials, and the attention is very low, mainly in the special time period of the decoration season, which has attracted much attention. The root of e-commerce lies in the competition of users! All efforts, price, logistics, brand, service, supply, research and development, etc., are summarized as product services, the purpose is to improve the user experience and obtain users. In the field of lighting fixtures, most manufacturers think about how to sell goods and seize the market! There is no shortage of lights in the market. What do users want? I thought that what they wanted was a set of lighting fixtures that matched the home decoration. On the one hand, they needed to meet the needs of life, work, cooking, etc., and also the style they liked, and finally it was cheap! According to the favorable position of the lamp, the ancient town displays the various lights of the lamps, and at the same time displays the design, processing and performance of the lighting, and obtains the trust of the users with rich styles, processing processes and transparent analysis. Influencing their purchasing decisions, to obtain users with their own understanding of the product and beautiful and practical lighting products. If there is another story that is easy to remember, it will do more with less!