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Although the 100-year international financial crisis has not yet bottomed out, with the successive launch of a series of engineering investment projects in the central and local areas, the domestic heavy-duty truck market has recently begun to show signs of recovery. As a leader in the heavy truck industry, Sinotruk Group Co., Ltd. has experienced strong sales since late February and market orders have rapidly increased. In particular, stimulated by the demand for engineering vehicles, China National Heavy Duty Truck Group's production has started rapidly and it has performed in the domestic heavy truck industry.
The number of orders received by China National Heavy Duty Truck Group has increased to 700 each day, which is far higher than the order quantity of less than one hundred vehicles at the lowest in January of this year. The workers who had previously returned to the work line began to get back to the assembly line and were busy. The sudden production rhythm of tension kept the workshop workers somewhat unprepared.
In January of this year, China National Heavy Duty Truck Group produced and sold more than 4,000 vehicles, of which more than 930 were exported, a larger year-on-year decline. However, the market share of China National Heavy Duty Truck Group has increased to 37.64%, an increase of 17 percentage points from last year, thus ranking first in domestic heavy truck sales.
In February, with the continuous increase of orders, the production plan of China National Heavy Duty Truck was changed from 8,500 vehicles to 9,500 vehicles. The company's planned production in March increased to 16,500, and orders were overwhelming. "In January, there were no orders, but in February it began to develop." A person in charge of the company's propaganda department said.
In the face of the financial crisis, CNHTC did not lay off its employees and did not reduce their salaries. It adopted a series of positive responses. For example, in terms of marketing, China National Heavy Duty Truck Group predicts that post-disaster reconstruction will bring about changes in the market in October last year. In particular, it has strengthened the construction of sales outlets in the Sichuan region and increased the number of Sichuan regional sales companies from one to three. , service points increased from 8 to 14. Judging from the current market demand, the western region can increase orders for more than 60 vehicles a day, and demand growth is significantly faster than in the east. From the vehicle variety, China National Heavy Duty Truck has increased the reserve of engineering vehicles ahead of schedule, just to meet the sudden market expansion demand. Recently, the demand for tractors has fallen drastically, and the demand for dump trucks has increased, and dump truck modifications are the bottleneck that CNHTC has already broken through. It is expected that this year it will be able to reach a conversion capacity of 80,000 vehicles.
Heavy truck production line wins news: The HOWO-A7 heavy truck produced by the first batch of orders has already driven down the assembly line at Trucking Co., Ltd., which enables this high-priced heavy truck with an average price of 300,000 yuan to realize low-volume production; independently developed China III standard EGR engine Achieve mass production; the large-horsepower D12 engine prototyped at Hangfa has also entered small-volume production. All of these have added a bargaining chip to the accelerated recovery of CNHTC's production and sales.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry