China Market Full Coverage with Bridgestone Executives Zhuo Luoshi

On June 19, 2017, Bridgestone (China) Investment Co., Ltd. held a launch conference in Shanghai for a new brand of truck tires developed specifically for the Chinese market, ZONE CROSS. After the press conference, Bridgestone (China) Investment Co., Ltd. Chairman Shinohara Koji, General Manager Yamazaki Kenji, Sales Deputy General Manager Linuma Yuki, Production Sales Minister Sun Liqun received an exclusive interview with the media.
"ZONE CROSS" Launching Ceremony for New Truck Tire Brand

Bridgestone (China) Investment Co., Ltd. Chairman of the Board said that Bridgestone has been entering China for nearly two decades and has been implementing Bridgestone's global production standards, pushing the Bridgestone brand and the Feng Chi Tong brand. Chinese market. For nearly two decades, we have found that Bridgestone and Fengchitong products meet the needs of most Chinese groups, but some of them have not been met. Bridgestone’s current international standardization products should also take care of the needs of those groups and provide them with suitable tire products. Therefore, in order to respond to the special needs of the Chinese market, the launch of the new brand is Zhuolushi ZONE CROSS, which is designed and developed for those customers who do not apply Bridgestone and Feng Chi Tong brand. In addition, both Bridgestone and Fengchitong use Bridgestone's global production standards, which are sold to customers worldwide through outlets all over the world. After the introduction of the Chinese market, some of these two brands have also been improved for the Chinese market. Zorostar ZONECROSS is a brand designed specifically for the Chinese market and designed for the Chinese market.

Chairman of Bridgestone (China) Investment Co., Ltd.

It is understood that Zhuolushi ZONECROSS is a product specifically developed for the needs of the Chinese market. Bridgestone (China) Investment Co., Ltd. General Manager Yamazaki Hiroshiaki said that Bridgestone has conducted accurate research on the original Bridgestone brand and the people who have different needs for the Chispital brand, based on their actual needs. Introduced the product. After investigation, the basic concerns of Chinese card and passenger car users on tires are abrasion resistance and durability. At the same time, they require tires to be economical and affordable. At present, the Bridgestone brand and the Feng Chi Tong brand cannot meet the needs of consumers in terms of economic benefits. In response to this demand, Bridgestone has designed and developed a new brand, Zhuo Lun ZONE CROSS.

Bridgestone (China) Investment Co., Ltd. General Manager Yamazaki Koji

For the market sales strategy of Zhuo Lu Shi Tire, Lin Xiang Li Xing, deputy general manager of sales of Bridgestone (China) Investment Co., Ltd., told reporters, first, Zhuo Lushi was developed to enable Bridgestone to fully cover the Chinese market. product. Bridgestone brand, Feng Chi Tong brand, together with the new Zhuo Lushi ZONECROSS brand, can basically meet the needs of the current Chinese market. In terms of price setting, there are currently Bridgestone, the first brand, and the second is the brand, and now it has added a new choice for ZOLRUS ZONECROSS. Users can consider Zhuo Lun ZONE CROSS without the choice of the Bridgestone brand and the Feng Chi Tong brand. The launch of Zhuolushi ZONECROSS is not only to enrich the brand and expand sales, but also to provide more comprehensive services to customers in more than 900 sales outlets nationwide.

The joint sales manager of Bridgestone (China) Investment Co., Ltd.

The reporter learned that Bridgestone has four tire manufacturing plants in China, and two of them are manufacturing truck and bus tires. Yamazaki Hiroshi said that in terms of scale and quantity, the demand for truck and passenger car tires cannot be greater than the demand for passenger cars. By pushing the new brand ZONECROSS to the market, it can also achieve Bridgestone's improvement. The purpose of the scale of production of passenger car tires.

Hiroo EBARA believes that compared with passenger car tires in the Chinese market or foreign brands, the card and passenger car tire market is basically dominated by Chinese domestic brands, and the competition is therefore extremely fierce. Competing with Chinese domestic brands in the field of card and passenger car is not easy for Bridgestone, the world's largest tire manufacturer. Both Bridgestone and Feng Chi Tong tires lead the industry in terms of performance and technology, and their prices are relatively high-end. In the current environment of low prices for domestically produced tires, Bridgestone tires do not cover users who are more economical and practical. Zorostar ZONECROSS was released to integrate Bridgestone's high-end technology and quality into affordable tires. With a view to comprehensively covering users in the Chinese market, it is truly competitive with domestic brands.

Zhuo Lu Shi Tire

For the development strategy of Bridgestone’s commercial vehicle tire market in the future, EBARA Sakahara stated that the development of new products is for the future Bridgestone to have a better development in the Chinese market, forming Bridgestone and Fengchi. Tong, Zhuo Lushi, the three brands jointly cover the market.

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