Cummins' 100-year Interview: Conveniently Deploying Multiple Energy Power Solutions

From 1919 to 2019, history is the most loyal witness in the past 100 years. In the long river, both the active head and the stream flow into the stream, it is not easy to keep going with the times. What's more, courageously moving forward to become the mainstay, Cummins is a rare existence.

Founded in the past century, from a small American company to a truly global company, Cummins provides customers worldwide with more than 600 distributors and more than 6,500 dealers in more than 190 countries and regions. service.

Cummins Cummins

As the first diesel engine company to produce locally in China, Cummins has been deeply imprinted on China's land for nearly 50 years, whether it is its own products or with Chinese companies (Futian, Shaanxi Auto, Dongfeng). , Jianghuai, etc.) The joint venture production of diesel engine products has a wide market and loyal users in the Chinese market.

At the moment of remembering the centenary of Cummins, the Chinese truck network reporter came to Columbus, Indiana, to visit Cummins's US factory, and to explore the growth of Cummins through a series of communication and exchanges between Cummins executives. The secret.

“Technology leadership is the fundamental guarantee of market leadership”

Rich Freeland, Cummins COO and President, took the initiative to share Cummins' position and share in the global market. “In the North American market, there is also the Mexican market. Cummins has been in the NO.1 position for many years, and has maintained one of the best overall market shares in China or Latin America.”

Cummins President and Chief Operating Officer, Rich Freeland Cummins COO and President Feng Tianxiang (Rich Freeland)

Cummins is particularly outstanding in the Chinese market. 37% of Cummins' annual results come from China. As a non-Chinese local company, both the position of the Chinese market and the location within the Cummins system are remarkable achievements, derived from Cummins' technology for many years. The leading position and the result of continuous layout in the Chinese market. “Every time the regulations require an upgrade is our challenge and an opportunity for Cummins. Cummins has the confidence and strength to respond to the most demanding emissions regulations.”

Cummins is good at technology, especially in the field of emissions technology, constantly refreshing records. For example, Rich Freeland said: One of the most serious challenges in China's commercial vehicle market is Guoliu. On the issue of the layout of the country's sixth, Cummins is carrying out technical upgrading and testing, product development and matching work early. More importantly, in the global layout of Cummins, the United States and Europe have already carried out large-scale market-oriented applications in advance. In this sense, Cummins should respond to China's most stringent emission regulations as a piece of cake.

Not only that, but while the main products are constantly adapting to the Chinese market, Cummins also cares about how good it can bring to its partners in the Chinese market. According to the characteristics of each partner's own products, the products are customized. “We value each partner in China and require ourselves to use products to bring them value.”

“Cummins never believes that any single-power solution can solve all problems”

In addition, unlike the blind upgrade technology or the blind search for alternative energy sources, Cummins never believes that any single power solution can solve all problems. Rich Freeland said, "What we need to do is to provide users with as many power solutions as possible on the basis of meeting the national six emission standards, not only on diesel engines, but also on natural gas engines, hybrids, and lithium-ion power. We are doing research and development of batteries and hydrogen fuel cells."

Technology, technology, creativity, art

China Truck Network reporter also learned that Cummins natural gas engines account for almost 100% of the current North American market. In the face of the high demand for China's six natural gas engine products, Rich Freeland replied: "We are indeed In the Chinese market, the research and development of natural gas models has been intensified, but we will continue to promote the work according to the changes in the market, rather than the temporary heat. The research and development of natural gas products not only needs to consider the application of technology but also the matching of urban infrastructure. The density of the gas station is sufficient."

“Cumins' centennial growth and application experience will help us make the right decisions”

In the past 100 years, Cummins has developed not only the technology gains, but also the global market share, and more importantly, it has accumulated the most realistic user feedback and market application experience in the global market.

For example: the adherence of the sixth-country product to the non-EGR route is Cummins' experience in the European market. Rich Freeland said: "At the time when Euro 6 was first applied, we used the same EGR technology route as everyone else, and this is not the best choice, either from the feedback of agents or end users. To give users a better experience, we have developed and tried to apply the non-EGR mode to the market, which has improved the durability and applicability of the product by a good level of feedback."

Art in machinery

I will experience the experience of others. China's logistics market commercial vehicle companies are experiencing unprecedented opportunities and challenges, and the experience of being proven successful is rare. When the Chinese market is experiencing a similar situation with the application of the Euro 6 standard, some experience can be used and used as a spirit; when the same big China and the United States, the same transportation needs to be over the mountains. When it is difficult, some models that are applied early in the United States can be used as soon as they are used.

The same is used for reference, and the difference is changed. The understanding of Cummins in the Chinese market is not comprehensive. Faced with a market share of only 400,000 in the North American market and 1 million in the Chinese market, Cummins clearly recognizes that localized production efficiency should be strengthened; in the face of North American users' sensitivity to one-time purchase costs is much lower than that of users in the Chinese market. Cummins continuously improves the durability of its products and enhances its own value and added value to reduce user sensitivity.

Cummins' scientific art Cummins' scientific art

No matter in which market, no matter how good the product, there will always be new problems, and the Cummins advantage of getting high scores in various markets for hundreds of years is obvious. “Cummins' centennial growth and application experience will help us make the right decisions,” said Rich Freeland proudly.

Go deep into a market, learn about a market, take root in a market, and finally let yourself grow in this market. After Genesis, the 100-year-old Cummins is different from the centenarian old man. It is full of vitality and moves forward to the next century of Genesis with a steady attitude!

Reading volume: Source: Chinese network of truck: Wu Yongqiang

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