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After years of development of new global energy vehicles, based on the gradual understanding of consumers, the international new energy vehicle trading market has begun to take shape, but still forms a different industrial structure. On the one hand, foreign car manufacturers have successively launched mass production models, such as Tesla, Nissan Leaf, and GM Volanda. This has greatly promoted public awareness of new energy vehicles; on the other side, domestic auto companies are supporting corresponding countries. Policies have also spared no effort to improve the technological level of new energy vehicles. Although lagging behind foreign countries, prominent companies like BYD, JAC, etc. have emerged, and models that are relatively suitable for consumers have been introduced, but most of them are used in the public sector and it is difficult to form a market. Into the private consumption field.
It is not too late for China to start in the field of new energy vehicles, but it lags far behind in terms of sales volume and penetration rate. Is it only due to the fact that the technology is not mature enough, the product cost-effectiveness, lack of infrastructure, and other surface problems? Industry sources said that the basic reason for the slower progress of China's new energy vehicles is still the relationship between policy orientation and market orientation. on. The current phenomenon of car prices and policies is that the state has introduced policies and industrial upstream and downstream companies have invested heavily in R&D. If some subsidies and industry standards are not set, automotive companies will wait and see, and they dare not invest in R&D. many. It is not difficult to see how the future of the new energy automobile market will develop. The key lies in the support of the policy.
Policy-driven market is difficult now <br> <br> although Shanghai, Beijing and other places have announced a new energy car models directory, the first response to the central part of foreign policy into a brand new energy vehicle models, but a lot of new car prices The maturity of energy technologies has not yet reached the level of commercialization.
In China, the government's support for new energy vehicles is obvious to all. In July 2012, the “Energy Conservation and New Energy Vehicle Industry Development Plan†(hereinafter referred to as “Planningâ€) was officially launched. "Planning" pointed out that in 2015 China's cumulative sales of electric vehicles to reach 500,000, in 2020 reached 5 million. However, at the 2013 Global New Energy Vehicle Conference held on January 9, 2014, the Deputy Secretary-General of the China Association of Automobile Manufacturers, Ye Shengji, disclosed that in 2013, the output of new energy vehicles in China was only 17,500, and the sales of new energy vehicles were 17,600, according to the report. This growth rate is basically hopeless to achieve the goal.
The industry generally believes that the development of China's new energy auto industry is still more policy oriented. Since the country's clear development plan in 2009, the market for new energy vehicles has been getting fired. Major companies have also planned and put into production electric car projects. The "Ten Thousand Cities" project promoted the development of local new energy buses and official vehicles. Originally thought that as the country attaches importance to new energy models and investment, private purchase of new energy vehicles will also become possible. However, contrary to the wishes, new energy vehicles still remain in the scope of public vehicles, and only a handful of people can go to private companies.
Although the development of foreign new energy vehicles is also related to government investment and promotion, the bigger driving force is the company itself. The success of Tesla, an American electric car company, may provide a lot of references for Chinese auto companies. Since its inception, Tesla Electric Vehicles has continuously improved its battery management system to enhance cruising range and safety, and has become a model that has led the world in the development of pure electric vehicles. The data shows that Tesla completed IPO in 2010 and doubled sales in 2013, reaching 18,650 units, which was a significant increase of 61,120% compared to the 2620 units sold in 2012.
Of course, in addition to Tesla, the Nissan Leaf and GM Volanda are also selling their own electric vehicle technology and other aspects of performance to meet consumer demand. Obviously, domestic car manufacturers do not think so. However, Chinese car companies have the ability to find new ways.
Just before the Ministry of Finance announced the new subsidy standard for new energy vehicles in 2014, BAIC signed a share subscription agreement with Atieva, a new energy company in the United States, and planned to acquire 25.02% of the shares of Atieva. Coincidentally, Wanxiang Group, after taking the A123 bankruptcy battery company for more than US$200 million at the beginning of 2013, recently let the Philippines’s Fisker case settle, with a bid of US$149 million. Winners. Why are Chinese auto companies already having a complete new energy industry chain keen to acquire foreign companies?
To grab more market close technical <br> <br> China's new energy vehicles started though late, but the core technology is still lacking. The acquisition of advantageous assets and core technologies of the overseas new energy automotive industry through acquisitions may reduce the technology development cycle and allow it to enter the mass production market more quickly for Chinese automakers. Under the government’s policy of vigorously supporting new energy vehicles, direct acquisition of new energy vehicle manufacturers is the best way to acquire new energy core technologies and seize opportunities in the development of new energy sources.
It is understood that in addition to BAIC and Wanxiang Group, Chinese automakers Geely and BYD have all invested in establishing companies in the United States or working with US companies to open the US market for powerful manufacturing resources.
In February 2014, Geely acquired Emerald Automotive, a British small electric vehicle company, and will receive up to $200 million in development business from Geely in the next five years. The Geely acquisition of the founding company of Emerald electric car, is undoubtedly hope that this route can be acquired through overseas acquisitions, to obtain new technologies for overseas passenger car market. If new energy vehicles made by Chinese companies pass all safety tests in the next few years and prove their reliability, foreign consumers may be willing to consider buying them.
BYD is China's first automaker to target the US market. As early as 2010, when it opened an office in California, it announced that it intends to sell electric vehicles in the United States. However, it has not yet started to sell passenger vehicles. It plans to start at the end of 2015. Sales of electric passenger cars in the United States. Prior to this, BYD has been focusing on sales of pure electric buses.
Compared with the difficulties in the promotion of new energy vehicles in the domestic market, BYD Auto is more popular in overseas markets. BYD's pure electric bus K9 has already obtained the EU's access certification. At present, the company has set up a production plant in Bulgaria. In addition, BYD's first batch of 20 e6 pure electric taxis have also been on the streets of London. Under the background that the domestic new energy vehicle market will be difficult to achieve in the short term, Chinese companies will continue to explore and optimize the production technology of electric vehicles in the domestic market, and will also do their utmost to become a link between the Chinese and foreign electric vehicle industries.