At the Beijing Auto Show, Dongfeng Fengshen has successively released the L60, AX7 and Dongfeng No. 1. The debut of these three vehicles has surprised the industry. Dongfeng Fengshen demonstrated its long-term product planning and development path to the outside world for the first time. Among them, the L60 concept car from Peugeot Citroen No. 2 platform has won a lot of attention with its beautiful appearance. If AX7 is a SUV model with Dongfeng Fengshen's rich traditional product line, Dongfeng No. 1 is the long-term development goal of Dongfeng Fengshen, then L60 is undoubtedly Dongfeng shares Peugeot Citroën, Dongfeng Group will integrate global resources to prepare for the current market. product.  Electric Car Scissors Jack,Impact Wrench Car Jack,Electric Car Jack 12V,Electric Car Scissor Jack JINYUN TIANYANG TOOLS CO.,LTD. , https://www.tianyang-tool.com
On the 27th of August, Dongfeng Fengshen appeared at the Moscow International Motor Show. This is the first time that Dongfeng Fengshen has gone abroad to participate in a foreign auto show. At the Moscow Motor Show, the L60 is undoubtedly the most eye-catching masterpiece of Dongfeng Fengshen. Pan Chengzheng, head of the International Business Department of Dongfeng Motors, stated that Russia is one of the global strategic markets of Dongfeng Motor Corporation. After listing Dongfeng Fengshen L60 next year, it will also become the main model for export to Russia, providing new strong support for Dongfeng’s overseas business deployment.
As the Dongfeng brand's first model produced by Shenlong, Dongfeng Fengshen L60 is not only a result of the deepening of the cooperation between Dongfeng and PSA Peugeot Citroen Group, but also created a new joint venture model. L60 was jointly developed by Dongfeng Company, PSA Peugeot Citroen Group and Shenlong Company. It was produced by Shenlong Company and sold in Dongfeng Fengshen Marketing Channel. Dongfeng Company and Shenlong Company have L60 corresponding technical intellectual property rights.
The L60 is derived from the advanced and mature No. 2 technology platform of PSA Peugeot Citroen Group, and is fully upgraded on this platform's technical standards. The model will be produced at the Shenlong Motor Company and share the supplier system and quality management standards. International standard design and manufacturing capabilities, strict quality control systems, and world-class strategic supplier systems will jointly provide L60 with world-class quality assurance. From the product point of view, the L60 will be equipped with the mature powertrain system of the Peugeot Citroen Group, followed by the 1.6T engine system of the Shenlong Company's current best. Wen Feng Development, deputy director of Dongfeng Motor Company Technical Center, said, “Dongfeng Fengshen L60 was born in the background of Dongfeng shares Peugeot Citroen Group. L60 has integrated global high-quality resources in R&D, design, manufacturing and other fields, and it can be regarded as a global intellectual product.â€
Thanks to Dongfeng’s participation in Peugeot Citroen, the cooperation between Dongfeng Group and PSA Peugeot Citroen will be further deepened. From the vehicle platform to product manufacturing, Dongfeng Fengshen will become a direct beneficiary as the main carrier of the Dongfeng passenger vehicle brand. From the product platform to the design concept to the quality control and control, we have collected all the advantages of Dongfeng Group's joint venture brands, the European vehicle platform, and the Dongfeng Fengshen quality control philosophy. These advantages have given L60 the natural advantage unmatched by other independent brands under the "great autonomy, big synergy" strategy.
L60, which was born in the context of international cooperation, is both an international cooperation product and the beginning of the international development of Dongfeng Fengshen.
The new model of self-owned brand The L60, with its international cooperation background and product strength, is not only a strong independent brand product in the current market, but also means that Dongfeng Group will create a new model for the joint venture's own brand development.
After Dongfeng shares Peugeot Citroën, Dongfeng will cooperate with PSA Peugeot Citroën Group in the industrial and commercial fields in accordance with the agreements signed by all parties. In accordance with the strategic alliance between Dongfeng and PSA Peugeot Citroën Group, both parties will develop collaboratively in the fields of technology research and development, sales network, etc., and will promote the rapid transformation and upgrading of Dongfeng passenger vehicle's technological capabilities and the technical system will be directly integrated with the international community. The long-term sustainable development of the car provides strong support. In terms of R&D, the two parties will jointly establish a full value chain R&D system based on the Peugeot Citroen Group's R&D center in Asia Pacific. The R&D center will undertake full-value chain R&D capabilities from product pre-study, modeling to industrialization, and strengthen collaboration with Peugeot Citroen Group R&D Center and Dongfeng Group R&D center to share resources, improve R&D efficiency, and reduce R&D costs. Dongfeng Fengshen will undoubtedly become the direct beneficiary of R&D resources synergy, and its follow-up new products will be launched in succession to force the Chinese auto market.
The two companies' joint venture in China, Shenlong Motors, will also usher in a period of bloom after more than 20 years of development. L60 and its follow-up products from design and development to manufacturing, the entire automotive manufacturing upstream process will be completed in Shenlong. Shenlong's design and R&D system has also ushered in a leap from localization improvement to localized R&D. In order to support the L60 and its follow-up products, Shenlong's R&D system must be upgraded to fully release the accumulation of the past ten years. How to effectively use the resources of both Dongfeng and PSA Peugeot Citroën Group is a test for Shenlong, but this test is an inevitable experience in quenching the combat effectiveness of Shenlong's system.
The joint venture brand products designed and produced by Shenlong, represented by L60, will use the LOGO of Dongfeng Shuangfeiyan to enter the online sales of Dongfeng Fengshen. Under the background of Dongfeng Group's great coordination, Shenlong and Dongfeng Fengshen successfully created a new joint development direction: using the joint venture's product and technology advantages, combined with their own R&D system and sales system to deeply understand the market, to create a new joint venture autonomy. The products are sold together with Dongfeng Fengshen. This can not only rapidly increase the strength of the independent brand's product front, but also form an overall plan within the group, saving the cost of research, development, manufacturing, and sales; allowing the produced products to be close to the market demand in the market positioning; and retaining the quality of joint ventures in product quality. Finally, in the sales channel and sales price to retain their own brand of cost-effective advantages.
From the published L60 product information, at least in the design of the L60 has completely escaped the past, the independent brand is widely criticized in the design of the "four different" problem; from the market value, the L60 will not only be a The dazzling mid-size sedan will also be the beginning of a new joint-venture approach to independent development. The dominant role of the Chinese group in the joint venture's own brand will be unprecedentedly improved.