Economic downturn affects automation meter manufacturers

Over the years, the impact of the international financial crisis has continued, and domestic merchandise exports as well as the economic environment have also declined. This has affected all industries and operators have felt different degrees. But a few days ago, Xiao Zhaorong, general manager of Shenzhen Rongruida Electronics Co., Ltd., said in an exclusive interview with South China City Network’s electronic channel: “The impact of automation instrument manufacturers is limited because it is in an upstream supporting position and has its own particularities. More important Yes, automation instruments and other scientific and technological innovation products, which are destined to its innovation, can only replace their own, to change their own lives. External economic environment, it is difficult to cause a major impact on the field."

When talking about embarking on the electronics industry for nearly 20 years, from initial technology to sales, and later to the founding of the company, it has been developed to be known in the industry today. Xiao Zhaorong said with emotion that his success is Because the company has a deep understanding of the needs of the industry and customers for many years, and helped customers solve the problem, get the customer's approval, and then the company can grow.

Relying on well-known brands of international automation instruments, open up the domestic market

Mr. Xiao Zhaorong is from Ji'an, Jiangxi Province. He went to Xiamen, Fujian in 1995 to work on technology research and development in the electronics industry, and later switched to product sales. This laid a solid foundation for his subsequent entrepreneurship. He laughed and recalled that when he was doing sales, he read Fujian and local newspapers everyday, looking for information from the advertising column, looking for customers, and then calling one by one, and the family went to run. Just as it was hunting with primitive bows and arrows, and weaving big nets in the jungle, the difficulty in opening up markets and finding customers was astonishing. Because there is no Internet, and the information channels are limited, only traditional backward methods can be used. In 2000, Mr. Xiao Zhaorong came to Shenzhen to develop. In 2002, Shenzhen Rongruida Electronics Co., Ltd. was registered in Shenzhen Phuket. Professional agent steam flow, measurement, and heating network, water network flow data acquisition and monitoring automation systems and products.

Although the agent is an international first-line brand, in the first year or two of starting a business, due to a single product and no customer base, the operation of the company is very difficult. In this regard, he did not give up, but doubled his diligent visit to customers, using quality products, especially his own sincerity to move customers. Finally, the first customer, a Pearl River Delta chemical fiber nylon production company, was also a listed company and agreed to try out its own product. After the trial is satisfactory, it will be purchased and used immediately. With such a large customer drive, the market behind the door slowly began to open.

Because there are many chemical, textile, machinery, food, electronics, various public works and fire engineering, water treatment engineering and enterprises in the Pearl River Delta and the Yangtze River Delta, this brings a broad market for the application of automated instruments.

The customer's problem is that business and entrepreneurs need to grasp the business opportunities

After years of accumulation, the reputation of Rongruida Electronics Co., Ltd. has been continuously improved in the industry. A large number of corporate projects such as Chongqing Uni-President, Huayang Thermoelectricity, Tsingtao Beer, U.S. Pharmaceutical, and JDB have installed and used the company’s instrumentation equipment. And automatic control system. According to Mr. Shaw’s introduction, he often led the company’s engineering and technical personnel, rushed around, braved the wind and sunshine, and engaged in installation, testing, and other services for customers in the front line. It was in 2012 when he took a few people to install a debugging equipment for a pharmaceutical company in Shenzhen. Since the end of the twelfth lunar month, all business units have been on holiday, and people are all busy with various transportations to go home and prepare for the New Year. But he is still engaged in installation. "At that time, near the sea, blowing the sea breeze, night black light burning, surrounded by a silence, when they feel particularly desolate." Xiao Zhaorong recalled: “Because the pharmaceutical factory will be produced immediately after the New Year, we must have completed the inspection and installation before the end of the year. Nevertheless, we have no regrets, and we have worked overtime to help us in the New Year’s Eve. The installation was completed the previous day. This made the partner very touched." Mr. Xiao added. He believes that his most proud thing is to become friends with more people in the process of cooperation and cooperation with customers. In addition to cooperation on business projects, individuals have also established a profound friendship. He believes that to truly help customers solve problems and customers have problems and difficulties, it means there are business opportunities. This is true for a company or entrepreneur. Opportunities and opportunities always exist in the contradictions and difficulties of others.

Innovation and development in the field of automation are endless

Mr. Xiao Zhaorong said that the field of automation needs constant innovation and development, and new products and equipment have been developed to increase productivity while reducing people's labor intensity and labor costs. In particular, some dangerous, toxic, harmful, monotonous and repetitive work and its environment should use automated equipment as much as possible, or robots instead of human labor. Protecting the rights and interests of laborers is actually reducing business costs. The events of employees jumping like Foxconn have shown how monotonous and labor-intensive industries are and how great the physical and mental health of employees is. Accelerating the development and renewal of automation technology and equipment is an urgent need for the majority of companies.

He believes that whether advanced automation technology represents the development level of human scientific and technological productivity. Therefore, automation and technological innovation are closely linked. It has no end and will never be out of date. At present, on the one hand, as an upstream automation equipment research and development, production enterprises, we must increase research and development efforts; on the other hand, the majority of companies must change their concepts, willing to invest, and timely introduction and installation of related equipment. It will enable the upstream and downstream to be closely integrated so as to increase social productivity and improve the health of workers.

Mr. Xiao Zhaorong is also good at capturing business opportunities and occupying the market's commanding heights. In 2013, when he saw that Shenzhen Hualijia Electronics Market, as Asia's largest single-market electronics market, began to attract investment and opened a grand business on April 28, he immediately rented a shop and settled in operation. At the same time, he also invested in the purchase of office space on the electronic market side, moved the company over in November, purchased an apartment on the electronic market side, and a Xiyuan residential building in South China. Thoroughly rooted in Shenzhen South China City. He said that because here is the future of Shenzhen, and even the largest gathering area of ​​electronic products in the Pearl River Delta, the terrain is open, the transportation is convenient, and the subway will soon be built. The atmosphere in the business district is strong and the industrial chain is perfect. Therefore, he is more concerned with the future development trend of Shenzhen South China City.

It is understood that Rongruida Electronics Co., Ltd. is currently a capable and efficient team with more than 10 employees. In the future, as the market continues to expand, while continuing to represent international branded products, it will also organize the research, development and production of certain products in due course. With a view to further enlarge and strengthen the company.