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A few days ago, Ford Motor announced in Shanghai that its various business units in 2006 had achieved encouraging performance, setting a year of rapid growth for Ford Motors in China. Sales increased by 86.6% in 2006, which is higher than the overall growth rate of the Chinese auto industry. According to data from the China Association of Automobile Manufacturers, the sales growth rate of the Chinese auto market from January to November 2006 was 26% (excluding export vehicles).
Ford’s auto brands, including Ford, Lincoln, Jaguar, Land Rover and Volvo, achieved sales of 166,722 units in 2006, an increase of 77,360 units over 2005, an increase of 86.6%. Among them, Ford brand passenger cars and commercial vehicles (including domestic and imported) sold a total of 155,404 units, an increase of 73,306 units over 2005, an increase of 89.3%.
Former Motors (China) Co., Ltd. Chairman and Chief Executive Cheng Meiyi said: "The Chinese market has a pivotal significance in the development strategy of Ford Motor Co., Ltd. Ford Motor Co., Ltd. and our partners in China are making concerted efforts to become China's auto industry. One of the leaders. The excellent performance of 2006 indicates that Ford Motor will achieve this goal in the near future." Ford Motor Co., a passenger car joint venture in China Changan Ford Mazda Automobile Co., Ltd. (Abbreviation: Changan Ford Mazda Automobile), 2006 The annual sales volume was 129,790 units, an increase of 68,768 units over the same period of 2005, an increase of 112.7%. Changan Ford Mazda Motors has become one of the fastest growing auto manufacturers in China.
Since 2006, Changan Ford Mazda Automobile Chongqing Plant has started to produce Mazda and Volvo car brand products. Its Nanjing plant under construction is scheduled to be put into production in the second half of 2007, with an initial design capacity of 160,000 units.
Ford Focus sales in 2006 reached 78,430 units, which deservedly became the biggest sales highlight of Changan Ford Mazda Motor in 2006. It has also become one of the best-selling models in the C-Class market. In December alone in December 2006, Ford Focus sales reached 13,955 units, setting a new record for Changan Ford Mazda single-month sales.
In 2006, sales of Ford’s imported and domestic luxury brands Jaguar, Land Rover and Volvo Automobiles rose sharply to 10,914 units, an increase of 4,073 units over the 2005 sales volume, an increase of 60%. Among them, the domestically produced Volvo S40 in July 2006 was the backbone of Volvo’s sales growth in China.
According to Cheng Meiyu, as of the end of 2006, Ford chairman Bill Ford announced in 2003 that the US$1 billion or more investment project has been fully implemented. Changan Ford Mazda Automobile Nanjing Plant and Changan Ford Mazda Engine Co., Ltd. have been successfully constructed and will both be put into production in 2007.
In October 2003, Bill Ford announced that it will invest more than one billion U.S. dollars in China in the next few years to increase capacity, build engine factories, introduce new products, and develop brand dealer networks with Chinese partners.
Only three years later, Ford’s business development in China has surpassed the promise made by Bill Ford in 2003. Ford Motor Finance (China) Co., Ltd. has started to provide wholesale credit services for authorized dealers of Changan Ford Mazda Motors and Jiangling Motors Co., Ltd. As of the end of 2006, Ford Motor Finance (China) Co., Ltd. not only provided credit services to more than 100 authorized dealers of the Ford brand, but also carried out automotive retail credit services for end customers in 26 cities in China.
In 2006, Ford Motor China procurement center purchased more than 20 billion yuan worth of auto parts and systems in China, and exported and supplied global manufacturing and after-sales services to Ford Motor Company brands. Ford Motor Co. has taken China as an important global supply base. At the same time, Ford Motor China Sourcing Center and China's suppliers are closely cooperating to further improve the supplier's product quality and technical capabilities to further increase the amount of procurement in China.
In November 2006, Ford Motor Company also announced that it will establish a Ford Motor R&D center in China. The first phase of the center's investment will reach 220 million yuan. In the future, it will assume responsibility for the global product development of Ford's various brands.