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In the face of the severe commercial vehicle market in 2012, car companies have tried to break through the trend through various initiatives. In this breakout battle, the tactics and excitement from the beginning of the year have been quite concise and wonderful. It should be Futian Automobile (600166). ). In January-February, Foton Motor’s growth rate reached 5% year-on-year in the industry’s overall sales decline of 11.9% year-on-year. On March 31, Foton Motor’s “Worry-free†service brand upgrade media symposium was informed by reporters that mid-to-high grade Light truck Ollington and Omar products achieved sales of 10,566 units in March. Of course, Foton Motor has such a strong performance against the market, and its precise product strategic positioning, strong product technology, product and service protection are inseparable.
Among them, Omar is a world-standard high-end digital light truck built by Foton Motor, which fully applies a digital integrated system, and is equipped with CUMMINS Cummins engine, ZF ZF transmission, Dana technology axle and other top global components, becoming the first in China. The high-end light trucks of pure European origin have grown up to become the biggest players in the high-end light truck market. Olling is targeting the mid- to high-end market for light trucks. It is developed by Futian Automotive and its global partners such as Cummins, ZF, and Lotus, and uses the upgrade of the power system to drive the performance, functionality and quality of the entire vehicle. Performance, handling, safety and other performance show a high level of balance, known for efficiency, fuel economy and environmental protection.
Due to the particularity of commercial vehicles, "service" has become the trump card in the marketing of commercial vehicle companies. “Worry-free†is the service slogan of Foton Motors. Over the years, the service content has been expanding and innovating. "Worry-free process" has contributed to Olling and Omar's monthly sales. In 2012, Foton Motor promoted the “One Card Protection Whole†strategy and presented “Full Worry-Free Diamond Card†to customers who purchased Foton Motor's high-end light-card products. This service can provide customers with a long warranty and an entire vehicle of 300,000 kilometers in 3 years. The high standard warranty policy is the latest move of Foton Motor’s initiative to promote the use of sedan into commercial vehicle service. "This year's strategy is an important measure for Foton Motor to deepen its service strategy, promote the upgrading of service capabilities, consolidate its core competitiveness, and maintain a good momentum for growth in 2012," commented the industry expert. With the world-standard quality and innovative services, Omar and Ao Ling have become key players in the distribution of China's mid- to high-end commercial vehicle market. It has a prominent position in China's commercial vehicle market and has jointly created a new pattern in the mid- to high-end light truck market.