Global car brand value Toyota's fastest growing modern

The lanky camel is better than Ma Da. This sentence is most appropriate to describe Toyota. Interbrand, a brand strategy consultant and design company, recently released the “Best Brand Report 2011 in the World” showing that while Toyota's production and sales have fallen, its brand value is still second to none in car prices. Germany’s two luxury car giants, Mercedes-Benz and BMW, are in hot pursuit. Nothing, South Korea's modern growth is the most fierce.

It is reported that Interbrand evaluates the corporate brand value from three aspects: one is the financial performance of the brand product or service, the second is the brand's role in the procurement decision process, and the third is the brand's ability to maintain the company's profitability.

The report shows that Toyota Motor is ranked 11th in the overall report and is in the championship position in the automotive industry. Among the top 100 brands in the industry, the car companies occupy 12 seats (see the table on the right).

Toyota once again became the highest value car company in the world. The report shows that after experiencing the negative impact of the 2010 "recall door" incident, Toyota Motor Co., Ltd. has regained its reputation as the most popular brand in the automotive industry. After 2010, Toyota's performance increased by 6%, and the total value of the brand is now about 27.8 billion U.S. dollars. In the report, Toyota ranked 11th overall and was ranked 12th by Mercedes-Benz. However, Toyota's brand growth rate was slightly lower than luxury car manufacturers Mercedes-Benz and BMW.

In July of this year, Interbrand announced that Toyota beats 3M and Siemens to become "the best global green brand". In addition, other car companies also performed well in environmental protection. In this environmental ranking, six of the top 20 were occupied by car brands, namely Volkswagen (6th place), Honda (7th place), Hyundai (2nd place). 11), BMW (12th), Mercedes Benz (16th), Ford (20th).

Of the three major automotive groups in the United States, only Ford's list shows that its "one ford" market position has been recognized.

The value of the Korean auto brand is 6.005 billion U.S. dollars, and it is the fastest-growing brand among all the 11 short-listed car brands. Its market growth rate is as high as 19%. In mid-2010, Hyundai Motor ranked 65th with a brand value of 5 billion U.S. dollars, and achieved the highest level of automotive brands with a growth rate of 9.3%, becoming the "fastest growing brand" in the global automotive industry. Nissan also successfully surpassed Ferrari with a score of 3.819 billion U.S. dollars and entered the top ten.