In addition to the two-digit increase in total business volume in 2011, the Great Wall Lubricants Company's special products all showed a good degree of growth. In 2011, sales of grease increased by 9% year-on-year; synthetic lubricants increased by 17% year-on-year; marine oil increased by 25% year-on-year; and metalworking fluids increased by 24%. Great Wall Lubricating Oil Branch Company has played a specialized marketing model, categorizes lubricant products with high technical content and relatively complex applied technologies as special products, carries out differentiated marketing work around different product characteristics, and strengthens the evaluation of responsibility systems for the development of special products. The market advantages of various special products have been maintained, the sales network has continued to expand, and the competitiveness has continuously improved. Great Wall Lubricant Branch Company will increase the capacity of its distribution channels and improve the distribution network construction as the main method to expand the scale of operations and mobilize the enthusiasm of distributors. For each special product, we have a dedicated marketing team to plan and operate, develop marketing plans based on market conditions, and rely on the overall resources, technology, and logistics platform of Sinopec Lubricants to coordinate and give full play to the expertise of each affiliate, focusing on The implementation of professional development, so that each specializing. Technical experts and sales staff will work together to concentrate on network construction, product promotion, brand promotion, terminal visits, and quality building of sales teams. Based on customer needs, marketers will visit the OEM market from time to time, visit OEM customers, hold product promotion meetings, serve on-site, and conduct multi-level technical exchanges to promote product performance and sell products and services. The use of technology marketing to promote the application of direct users, has won the trust of dealers and many companies, attracted a large number of customers and the Great Wall Lubricants long-term cooperation, through the promotion of the industry to expand the brand influence. At present, the grease has realized the synchronous operation of the OEM market and the distribution market; the synthesis of grease has been completed in the secondary channels and in-depth development of end-users; marine oil in the deepening cooperation with the four major shipping groups at the same time, the use of various types of ships It also continues to expand, especially as the reputation of products in global shipping continues to increase, and it has been able to achieve refueling operations in the United States, Southeast Asia and other countries and regions. Metalworking fluids continue to introduce new products to meet the ever-increasing performance demands of customers. In market development, they made full use of Great Wall vehicle oil channel resources, extended their special product networks, and independently built a channel system according to the characteristics of their product customers. As a result, they strengthened the tracking and development of key projects and key customers in each region and enhanced their confidence in channel business. ,grabbed market opportunities. 23m Aerial Work Vehicle,23 Meter Aerial Work Vehicle,23m High Altitude Operation Truck,23m High Altitude Work Truck Hubei Yingrun Automobile Co., Ltd , https://www.aerialworkvehicle.com