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According to 2013 statistics released by China Automobile Association, the production and sales of passenger cars (including non-complete models of passenger cars) in 2013 were 563,100 and 558,900, respectively, an increase of 11.% and 10.2% respectively over the previous year.
The passenger car market growth in 2013 was mainly driven by light passenger vehicles, and the growth contribution of light passengers reached 97.3%. Due to the fierce competition in the European light passenger market, growth is still the main theme. This includes the Jiangling Ford Transit, Nanjing Iveco, SAIC Chase, Jianghuai Xingrui and other old and new brands.
Below is a look at the performance of each light passenger company in 2013.
JMC Transit: a strong leader to consolidate the dominance <br> <br> latest sales data show that from January to December 2013, in the domestic market, Jiangling Motors cumulative sales of Ford Transit 67,785, an increase of 18.6%, again to refresh the JMC Quanshun’s annual sales record. The market share reached more than 60% of the high-end light passenger market. "As far as the annual sales volume is concerned, it is expected that it will lead the industry in the second place to around 20,000 vehicles," said a Jiangling Transit Marketing staff officer.
In 1997, Ford Motor Co. and Jiangling Motors jointly launched the first Transit vehicle in the Chinese market, the classic Transit. Since then, it has begun the sales legend in the domestic light passenger market. After the official introduction of the new generation of Transit in 2008, Jiangling Transit sales. More rapid growth. Relevant data show that: In 2012, JMC Transit’s domestic sales exceeded 57,000 vehicles, and its market share reached over 60% of the high-end light passenger market. However, in the last two years, as more and more newcomers join the European Department of Light Passengers this time, Jiangling Transit has also started to face “light traffic jams and interceptions†from various light passenger production companies, and its market position has also begun to be challenged.
Industry experts pointed out that although JMC Transcend has always been the sales champion of the domestic European light passenger market, in the development of recent years, Jiangling Transit has not been able to “fly higher†due to its production capacity. With the formal launch of Jiangling Motors Xiaolan Base, the production capacity has been effectively expanded. Based on the high sales volume in 2013, sales volume of JMC Transit will further increase in 2014, and the market dominance of European light passengers will also increase. More solidified.
Nanjing Iveco: light passenger car market into the Warring States fists leap on the old brand new vitality <br> <br> Guangzhou, Nanjing Iveco Motor Show 2013 attack, not only released a light-off products PoweDaily2014 more for high-end business travel market demand, but also introduced a comprehensive cost-effective The advantage of lighter truck products - Yuejin "Shangjun."
In Nanjing Iveco management layer leaders in the exchange, for the two new products repeatedly used the word "proud" to describe the word between the lines revealed that all Nanjing Iveco on their high expectations. For Nanjing Iveco, the launch of the Yuejin Shangjun X series made it possible to fully improve the comprehensive competitiveness spectrum of Yuejin's light truck products at the occasion of the 55th anniversary of the “Yuejin†brand brand, which is enough for users in different industries and fields in China. Requirements for light truck job assignments.
The lighter passenger market has gradually evolved from a previous two-strong competitive pattern to a fully competitive Warring States period. The differentiation of products and services will be the key to the tough market. In the light-card market, how to make good use of the good reputation of the Yuejin brand for years to come In-depth research and excavation into the sub-market to enable users to truly realize the comprehensive competitive advantage of Yuejin series products.
SAIC Chase: Facing the Facing of the Family Before Lightning Warring States Period On July 17, 2013, SAIC Chase officially announced the 2014 new model of the entire series, with its “Family Front Face†officially unveiled. As a newly added light passenger company. The development momentum of SAIC Datong is indeed impressive. In the past two years, the company has been established. The entire product line of high-end business reception, urban commuting, city logistics, and leisure residential vehicles has been laid out, and the medium-term redesigned models have been rapidly launched at the 2013 Shanghai Auto Show. The concept car G10 was released. The speed and depth of SAIC Chase are obvious to all, and backed by SAIC, it has the resources of high-quality suppliers from all over the world. In the two years that SAIC Chase entered the market, it has also been with South China’s old light passenger companies, Nan Weike and Jiangling Transit. The other new army, the Jianghuai Xingrui, competed with each other and provoked the Warring States era, which belongs to the light passenger sector.
JAC star sharp: 456 520 marching slogans services do <br> <br> JAC star sharp raise in 2013 "march 456, 520 do service", meaning that 4,5,6 three series corresponding to three different The length of vehicles, and in these three lengths of products, Jianghuai Xingrui has introduced modified products for different purposes, involving high-end business reception, urban commuting, urban logistics, leisure and residential vehicles, and police cars, school buses, bullet-proof cars and other professional purposes. The modified car moves in three product lines and several modified fields. As an independent brand of light passenger new army, Jianghuai Xingrui fully utilizes the breadth of the product and adaptability to strive for the market. Although there are both South Vic and Jiangling Transit and SAIC Chase in this market, Jianghuai Xingrui also emerged. Own path. On May 20, 2013, in this loving day, Jianghuai Xingrui officially launched its service brand “520,†which is not only the meaning of “I love youâ€, but also includes “5 years 200,000 km warranty. "Promise of.
2014 Fujian Benz evolutions expect better performance <br> <br> as the only Daimler commercial vehicle production base in Asia and Oceania, but also the most complete product line of base, Fujian Benz Viano has, Vito, Ling Three special product series. In 2013, the sales volume of Mercedes-Benz commercial vehicles produced by Fujian Benz created a record high since the products were launched in 2010. The sales volume increased by about 43% compared to the same period in 2012, and achieved a fundamental improvement in economic efficiency. At present, Fujian Mercedes-Benz already has 67 authorized dealers. In the future, it will continue to promote the expansion of the third and fourth-tier markets and further improve the quality of service.
In terms of products, Fujian Mercedes-Benz launched a comprehensive business travel solution to provide consumers with a choice of 6 to 20 seats. The product spans both commercial vehicles and passenger vehicles. In the marketing model, it also changes with the times to become "active marketing" based on a powerful database. At the same time, in the development of channels, Fujian Benz also has a strict dealer selection system to ensure that all outlets can provide consumers with quality services.
In the field of commercial vehicles, Viano and Vito each carry three different engines. According to industry practice, few commercial vehicle companies can do such subdivisions. Among them, Lingte is further refined into three major market segments: luxury reception vehicles, high-end operating buses and industry modification markets. A series of Linear Technology modified cars have been used by government agencies, large-scale enterprise groups, star hotels, and airports for high-profile groups, and have become a model of “high-end customization†in the domestic large-scale commercial vehicle market.
Recently, Fujian Mercedes-Benz Automotive Industry Co., Ltd. announced that since January 1, 2014, Mr. Hao Bo has served as president and chief executive officer of Fujian Mercedes-Benz and is responsible for the overall operation of Fujian Benz.
Changan's two new products will be launched in the future. For the industry's top three on October 23, 2013, Changan Automobile Co., Ltd. launched two light passenger products in the light-duty vehicle market – the official line and the core lineup. These two types of "Ford Transit, Mercedes-Benz Linear Technology" technology, equipped with Japanese engines, light passengers independently developed by Changan, not only carry the mission of Chang'an impact light commercial vehicle market, but also its market goal is to enter the domestic light passenger Top three in sales.
In the current light passenger market in China, Jinbei, Jiangling and Nanjing Iveco occupy about 55% of the market share. The market share of each household ranges from 10% to 25%. Chang’an’s Hebei new base for light-duty vehicles is based on its integration of commercial vehicle resources such as Baoding Changke and Hebei Chang’an in 2010. As a latecomer, Luo Zhilong, president assistant of the Changan Automobile Group and chairman and general manager of the Light Vehicle Division, said that business travel and urban logistics are undoubtedly the primary target markets targeted by Changan Automobile. It is based on a large number of researches on the subdivision market of light vehicles that Changan launched the two strategy light passengers. "China's light passenger market is in the product replacement period, many bus companies are upgrading their light passenger products, Changan also hopes to occupy the light passenger market share by investing in new products." Luo Zhilong further said.
The Changan light truck new plant will be completed and put into operation on October 23, 2013 in Dingzhou, Hebei. At the same time, Changan’s new light passenger vehicle, Ruixing and Zunxing, will also be listed as a strategic product for light vehicles. Among them, the price range of Ruixing is expected to be in the range of 5-7 million yuan, and the price range of the respected line is expected to be 151-170,000 yuan.