July sales review: Chinese brands have abandoned the car, specializing in SUV?

As the first "monthly examination" after the "mid-term exam" in the auto market, the sale of cars in July came out as a few happy moments! At present, August is already halfway. Regardless of whether the performance in July was a result of the spring breeze or sluggishness, various estimates have also calmed down the mood and made unremitting efforts for the next month's performance. Then, after cheers and criticism are calm, and then look back and analyze the sales situation in July, will there be new views and gains worth watching? You may wish to look down together.

Chinese brand has abandoned the car, specializing in SUV?

Ever since the sale of the Hover H6 in the Chinese automobile market, an SUV boom has ignited thousands of sails and hundreds of battles. Over the past few years, the SUV segment has become almost a blessing for Chinese brands. The explosion models are like river crossings.鲫: Haval H6, which has long occupied the top spot in sales, Changan CS75 with strong strength, Geely Bogyue with the title of “China's most beautiful SUV”, recently Baojun 510’s strong entry, and Haval H2, Dorsett GS, etc., have joined the battle array. ...... With the continuous discovery of the potential of the Chinese automotive market, and realistically speaking, relying on the strong performance in the SUV field, Chinese brands have actually played a beautiful turnaround in the competition with joint venture brands!

Seizing the opportunity is definitely the iron law of market competition. The taste of sweet Chinese car prices, investment and development in the SUV has become increasingly fierce, SUV before the top ten and even the top 20 sales list, almost become the Chinese brand SUV fierce competition. The sales performance in July continued to be such a situation:

The power of the model is endless, and the success has allowed more brands to invest in SUV models. At the moment, the SUV is almost synonymous with Chinese brand cars.

As the saying goes: There are specializations in the industry. With such a large investment and achievements in the SUV field, Chinese car companies seem to have embarked on a road of “specialization”. However, is this true? Here we have to shift our sights and look at the sales and ranking of cars in July.

From the above chart, we can see that Yinglang, Langyi, Corolla, and Sylphy... These well-known models in the sedan market occupy the top of the sales list, I believe we are not surprised. However, compared with the glorious achievements in the SUV field, Chinese brands have had to be surprised at the sluggish performance of the car market. From the sales rankings, we see that the only Chinese brand in the top ten is Geely Emgrand. Although this is not the first time that the emperor has entered the top ten, it has always been the only Chinese car with the top ten in the list. Can't deny the fact that there are only a handful of cars with mature Chinese car brands. If Chinese auto companies are blind to the SUV's "specialization" path, and even take away the car and specialize in the SUV route, I'm afraid it will be open to question. After all, the focus and drilling are two very different concepts.

Throughout the world-class car companies, there are no cars, SUVs, MPVs all healthy development, such as BMW has its 3 series, 5 series of car pillars, but also do not lack the X3, X5 SUV as a burden; Honda CR -SV SUVs like V, but there are also Accord Accords with them... Similar illustrations are too numerous to mention. Fu Xuefeng, a well-known auto media person, even pointed out that in the current trend of Chinese auto companies, the tendency to be too precarious has been highlighted in an article. The car is an important part of the car's basic model.

Therefore, by the opportunity of sales in July, it is necessary to face up to the unbalanced development structure and development tendency of China's auto companies. After all, simply relying on an emperor's model to prop up the facade of a Chinese car is really too weak. Even if viewed from the current trend, the performance of Emgrand is still strong. If the car cannot develop, the rise of Chinese cars may not be convincing enough.

There are no shortcuts to success. Where are the Chinese auto companies?

Concerned about the sales of segmented markets, the overall performance of manufacturers in July was particularly noticeable.

In July's sales rankings, except for SAIC Volkswagen, FAW-Volkswagen and SAIC General Motors, the top three positions remain unchanged. The biggest bright spot is undoubtedly Geely Automobile. After surpassing expectations in the first half of the year, Geely raised its million-year sales target to 1.1 million units. In July, sales of Geely continued to exert force, reaching 90,088 vehicles, an increase of 71%, ranking the sales champion of China's auto enterprises. In the first seven months of 2017, Geely also surpassed Chang’an and became the boss of self-owned brands, with a year-on-year increase. Up to 87.9%.

It is not an exaggeration to think of Geely as a model for July's development. There are also many reasons for Geely's success. From July's sales data alone, it can be concluded that Di Hao and Bo Yue have been the pillar products of Geely Automobile in the sedan and SUV markets respectively, and they have scored the top ten in their respective subdivisions. This highlights Geely Automobile's balanced layout, comprehensive development strategies and brand strategy, and it contrasts sharply with most of the current car companies.

Taking a close look at the development of Geely Automobile in recent years, we can use it to look far-sighted and down-to-earth to sum up: Internationally acquiring famous enterprises such as Volvo, greatly enhancing the influence of the brand; setting the tone for the development of the company with the “20200” strategy; using “blue Geely” The “action” echoes the automotive industry revolution and highlights the forward-looking attitude of the company toward green and smart; with the “Quality Car” strategy, it has built a variety of 3.0-generation boutique models such as Borui, Bo Yue, Dihao GS, and Emgrand GL with new product quality. And cutting-edge technology, fit the development of the times and consumer car demand, shake the market...

On the one hand, product strength is strengthened to meet the needs of users as the motivation for product innovation. On the one hand, brand influence is enhanced, and the company's development strategy is based on the goal of shaping the world's automotive companies. We can see that Kyrgyzstan uses very clear ideas and Practice has contributed to today’s great progress toward success. It also provides good experience for the development of many Chinese car companies that are currently in full swing in the performance of the market.

There is no shortcut to the rise of Chinese cars. The road is at the foot of the road, and the heart is far away. It is not spring to spend a single year. Focus on layout and full force is the only prosperity. Only a lofty strategy and pragmatic actions can achieve the dream of "a powerful automobile country!"