Launched its own brand

Changfu Ford No.1, Changfu West Road, North New District, Chongqing, China, perhaps two years later, Changan Ford's first self-owned brand model, code I06, will be launched. In addition, the joint venture’s production of its own branded product may be the pilot project of Changan Ford for the next expansion plan. In accordance with the spirit of the relevant industry policies, the precondition for the expansion of the joint venture company is the joint venture's own brand or new energy vehicle project.

According to the EIA publicity document on the Internet, which was recently published on the Internet, “The First Public Announcement of Environmental Impact Assessment for Changan Ford Motor Co., Ltd. I06 Self-owned Brand Passenger Vehicle Production Line Technical Transformation Project”, the total investment of Changan Ford’s joint venture independent brand project is approximately RMB 1 billion. It mainly produces its own brand I06 sedan, with a design and production scale of 70,000 units per year, and it is expected to start production in September 2016.

In fact, relevant information has been confirmed by Changan Ford executives in public. A few days ago, Changzhou Ford Motor Co., President Ma Ruilin responded to the outside world about whether it plans to build a new factory, said Changan Ford plant facilities are now very flexible, can be changed according to production needs, do not rule out the future will be produced in the new factory Changan standard independent brands, there are joint launch The possibility of own brand. The EIA announcement reveals that Ma Ruilin is a non-neglect.

In May, rumors concerning Chang'an Ford's establishment of a factory in Beijing and the collection of Hafei Motors (microblogging) were rampant. The background of the above rumors is that Chang An Ford is too tight a capacity production status. Chang'an Ford's response is, "No speculations on comments," the company is currently achieving its target of achieving 1.2 million vehicles per year by 2015 by accelerating the construction of new factories in Chongqing and Hangzhou. Of course, from the mid-to-long term perspective, Chang An Ford may not completely rule out the possibility of collecting Hafei in the future.

The new bottled wine will be the final year of the implementation of the Ford “1515” plan in 2015. As the “black horse” of the domestic joint venture vehicle company Chen Ying for nearly two years, Chang’an Ford’s production capacity will also reach 1.2 million. At present, Chang'an Ford's Chongqing No. 1 Plant and No. 2 Plant have a total capacity of 650,000 units, which is similar to the sales of 680,000 vehicles last year.

Changan Ford sold nearly 680,000 vehicles last year, a record high since the founding of the joint venture company, a 62.2% increase from the 2012 shortage of 420,000 vehicles.

As the first step for Changan Ford to step out of Chongqing, on April 19, 2012, Changan Ford Motor announced the construction of a new vehicle factory in Hangzhou, and the total annual production capacity of Changan Ford Motor will exceed 1.2 million vehicles. The plant plans to invest a total of 7.5 billion yuan, and is expected to start production by the end of this year or early next year. The main products are mid- to high-end models in the Ford system, with a production capacity of 250,000 units/year, an annual production value of up to 50 billion yuan, and the second-phase capacity can be achieved. 500,000 units/year, the annual output value will exceed 100 billion yuan.

In recent years, there has been an unwritten rule that the newly-built factories of joint ventures have obtained government approvals, and they must have their own brands and new energy plans. Obviously, as a high-end manufacturing base, the Hangzhou branch planned to produce Lincoln does not have the possibility of producing its own brand. If you are autonomous, you need to look for exports at Chongqing No. 1 Plant and No. 2 Plant.

Changan Ford Motor Co., Ltd., a factory located at No. 1, Changfu West Road, North New District, is Changan Ford's first factory in China and currently produces four types of passenger cars: C307 Classic Fox, B515 Wing Bo, CD391 New Mondeo and Y483 Volvo. It is 250,000 vehicles/year.

In the EIA publicity, the explanation for the I06 autonomous car project was "In order to maintain the market's competitiveness, timely introduce new products that meet the needs of the market, and actively and proactively adjust the product structure. The company decided to start the I06 independent brand passenger vehicle production line technology. Reconstruction project."