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According to the data, the total output value of the industry in China reached RMB 205.9 billion, a year-on-year increase of 34. Among the three branches of upstream epitaxial chips, midstream packaging and downstream applications, the downstream application industry has the largest output value and the fastest growth, and the output value is the highest. 159 billion yuan, an increase of 37.
Looking back at LED lighting, the first two growth periods of the bumpy road industry in 2014 or the Yinghua dark flower industry are mainly signal and display applications before 2010; backlighting applications from 2010 to 2013; in 2013, general lighting became the main force of the industry. military. At present, China's 10 indoor lighting has been replaced by lights. Once LED lighting products enter the home field on a large scale, safety topics will be highlighted, and national lighting safety standards are being developed.
Compared with traditional lighting products, lighting products have obvious advantages in terms of environmental protection, energy saving and service life. With the gradual decline of manufacturing costs, lighting products are expected to become mainstream products in the lighting market in the future. On February 17, 2013, the National Development and Reform Commission and other six ministries and commissions jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan". The plan requires that the output value of the lighting energy-saving industry will increase by about 30 per year, reaching 450 billion yuan in 2015. The support of domestic policies has enabled enterprises to usher in new business opportunities. China's products have a good development prospect in the international market by virtue of price advantage. It is expected that China's lamp exports will maintain a growth rate of nearly three years in 2013, and remain at around 30.
AC lighting technology lighting is another revolution in the light source of incandescent lamps and fluorescent lamps. It is recognized by the world as the most promising high-efficiency lighting industry.
The existing illumination source uses DC power as the driving, and must be converted by AC and DC power during operation, which has large energy consumption, poor heat dissipation and high cost.
Chinese researchers have developed new rare earth luminescent materials, effectively solving the problem of communication lighting that has not been broken internationally, making China the only country in the world to master this technology.
Intelligent lighting Intelligent lighting has gradually become an industry trend, users can set the scene lighting according to their own needs, thus controlling the color and brightness of the lamp to meet the lighting requirements of different occasions. Not only that, but by adding sensors, you have the ability to sense and adjust the brightness according to your surroundings.
From the trough to recovery, the order picking up the industry to turn the machine in the first half of 2013, the LED industry orders that have been deeply mired in overcapacity, the company's expansion. Some of the following factors make the lighting bright.
In 2013-2015, global street lights entered the phase-out period and were affected by national policies. Street lamps and tunnel lights will be installed in Asia. At the same time, emerging markets including Thailand, Russia, Latin America and Africa will also usher in 2014. Large-scale street light replacement tide.
At the same time, with the successive launch of the plan to ban the sale of incandescent lamps by governments around the world, the penetration rate of commercial lighting and home lighting has been gradually strengthened, which has promoted the application of lighting. Before 2011, it experienced rapid development in China. In 2012, the global economic downturn led to weak demand for LEDs, which led Chinese companies to enter the reshuffle period, and a number of corporate closures occurred. In 2013, the upstream chip was overcapacity and the price was lowered, which caused the price of lighting to decline simultaneously. The price difference with traditional lighting was further reduced, and commercial lighting has taken the lead in entering a sweet spot. In particular, international manufacturers such as Philips, Cree, Samsung, etc. have successively published light bulbs with half the current market price, and announced that the lighting era is coming.
Economic Operation of the Lighting Industry in 2013 Domestic competition intensified in 2013, and the industry continued to transition from competition in the field to competition in the bowl. Some companies that are positioned to locate and break through will be more moist. High-end products can still maintain a growth of 30-50; the situation of mid-end products is relatively rampant in 2013; low-end products are taking advantage of the accelerated urbanization of rural areas and the construction of new rural areas in full swing, and the consumption power is very huge. The popular lamps in rural areas mainly include energy-saving lamps, ceiling lamps, low-end LED partial lighting, traditional crystal lamps and low-pressure crystal lamps.
In 2013, the new revolutionary road for lighting companies was launched. 2013 is the first year of the transformation of China's lighting industry channels. At the end of the year, we will find that in the past year, lighting companies are gradually creating new and continuous changes. I belong to my own culture. Throughout the entire lighting market, we can easily see that the sales channel has changed in a big market before the big market; e-commerce has been able to develop rapidly; the community experience store has begun to bloom in the country; the independent stores of large enterprises are maturing; custom lamps are popular. National; large real estate developers join the market competition. At the same time, a large number of new models are emerging during this period. Although it is still in its infancy or just starting to start, it is certain that after several years of hard work, the industry's business composition will change profoundly. .
In 2013, many hypermarkets quietly withdrew, and new lighting stores were difficult to attract investment. Some large-scale chain stores with high-end positioning continued to reduce the standard of investment promotion. In the past, the target of high-end stores was only limited to first- and second-line brands, and now it has begun to accommodate unknown names. New brand. We seem to see the helplessness and poorness of the landlords. The corruption and decay of the old model is a hotbed for the development of new models. Under the dilemma of hypermarkets, new models will surely be born. With the rejuvenation, personalization and networking of consumer groups, e-commerce and custom lighting have quietly emerged, and e-commerce is threatening traditional hypermarkets step by step. The transformation of the channel will also drive the transformation of the industry. In order to comply with the development of the new era, the manufacturing enterprise will start to change from the inside. Many lighting companies said that in 2013, they invested heavily in e-commerce platforms and developed new products suitable for e-commerce, adding sales and management teams for e-commerce. In the interviews and surveys of Xiaobian, it is found that the enterprises that are preparing and taking the e-commerce channel are almost 80% of the total number of lighting enterprises.
At the end of the year, here, Jiuzheng Building Materials Network and the industry review the road of change in 2013; we also believe that in 2014, peers will embark on a new journey of lighting development!