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Speaking of looking for channels, many LED manufacturers have had the experience of finding suitable agents in the lighting market in various regions, but most of them have little effect. Of course, for a few well-known brands such as Op, NVC, it is not difficult to find an agent, but in today's chaotic LED market environment, for most small brands, not famous LED manufacturers, looking for strength The agent is easy to talk about.
I can't find a high-quality agent. The reason is that I am too focused on my own franchise brand, but I neglect other brands, or I don't bother to cooperate with the dealers who have no strength, or they communicate well with the agents in the early stage, but When the formal cooperation, due to the inconsistent interests of both parties, the final cooperation failed. In this regard, the author believes that under normal circumstances, manufacturers looking for dealers, agents or operators, in addition to the quality of their own products, manufacturers must have the spirit of working together with dealers. For example, when a manufacturer cooperates with its agent, it must first tell the agent the best solution for the brand marketing, such as how well the product is profitable, how to support it in the later decoration promotion, and how to cooperate with its agents and operators. Open up the market and more. On the other hand, if you have worked hard to find a partner, when you cooperate, you will simply send the goods to the merchant. If you sell it, I will give you the profit and hand over the goods to the agent, which wastes the manufacturer. Resources also waste the cost of the business, and ultimately it is not worth the candle.
Strong merchants are not willing to represent small brands or brands with reputation and smudges. The strength of small businesses is limited. Coupled with the difficulty of developing the market, it is often not effective for merchants to represent the brand. As a result, there are factories directly in each of the established offices or brand-operated stores.
When visiting the market, some factory staff told the author that some lighting manufacturers in the lighting market now focus only on engineering, not paying attention to their own brand agents or shaping the flow of channels, which in the fierce market competition, ultimately lost.