Look at domestic equipment manufacturers "married" overseas

After the Chinese market opened up to the outside world, many multinational companies poured in. While aggressively robbing the Chinese market, these foreign big names have also focused their attention on China's well-known local brands. For example, the once fascinating Chinese brands such as Mejia, Dabao, and Little Sheep are now labelled by foreigners.

So, what well-known domestic instrument brands got married into “Western giants”?

â—† In 2008, the international testing machine giant - US MTS Systems Corporation successfully acquired the Chinese test machine leading enterprise - Shenzhen New Sisi Company, to accelerate its expansion in China and other international emerging markets with its MTS and SANS dual-brand strategy;

â—† In 2009, PerkinElmer acquired Shanghai Xinbo Biotechnology Co., Ltd., a leading supplier of diagnostic instruments and related reagents, for a RM450 million "big deal", which greatly strengthened PerkinElmer's strength in the rapidly growing Chinese diagnostic market.

â—†In 2010, China's well-known particle size analyzer manufacturer - Zhuhai Oxfax Instrument Co., Ltd. was quietly acquired by the British Spectris Group, and Malvern Instrument Co., Ltd., another subsidiary of the Group, seized the Chinese particle size analyzer market in all directions. .

â—† In 2011, TEDIA Reagents and Anhui Longhua Fine Chemicals Co., Ltd. established a new company, Anhui Tiandi High Purity Solvents Co., Ltd. in a joint venture. The two companies hold approximately 55% of the company's shares: 45%. Company holdings.

â—† In 2012, PerkinElmer, who seemed to be particularly fond of Chinese companies, returned China's leader in nucleic acid testing, Shanghai Haoyuan Biotechnology Co., Ltd., to easily enter the growing Chinese molecular clinical diagnostic market.

â—† In 2013, Halma Group purchased Thinketron Precision Machinery Co., Ltd. (TPE) and its two subsidiaries, namely Baoding Lange Constant Flow Pump Company and Langer Instruments Corporation (LIC), to complement existing fluid products.

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There are more cases of domestic instrument brands being married to “Foreign Hero”. Perhaps there will be more in the future. In the process, we do not know whether it is a joy or a sad feeling for a national instrument brand. We are pleased to see that China has more and more SMEs with potential for investment to grow into national brands, gain recognition and attention from international counterparts, and even throw "Olive branches" to seek cooperation, prompting domestic equipment to become bigger and stronger quickly. But at the same time, we also "sadly" discovered that more and more well-known local brands have chosen to "marry" overseas, which has led to the gradual weakening of national brand independence, and the discourse power of the domestic equipment market is gradually dropping, while foreign giant monopoly The trend is more and more obvious.

Foreign big names will not make loss-making sales, and their acquisitions are often more successful domestic Chinese famous brands, all occupy a certain market share and have high competitive value. In a word, the acquisition is just a false road, the ultimate goal is to build a stronger brand and occupy a larger market share.