Mazda CX-7 will launch a new wave of marketing innovation

With the launch of the domestic Mazda CX-7, FAW Mazda culminated in marketing activities for the launch of the first domestic SUV. On the evening of July 26th, in the Wangfujing Department Store Plaza in Beijing, FAW Mazda staged a spectacular 3D video show with the CX-7, attracting many pedestrians to stop by.

The high-rise building instantly collapsed, the space shuttle quickly rushed into the sky, the astronauts roamed through the vast universe, and the vehicle maneuvered the football to achieve a wonderful shot... The 3D scene alternated. The Mazda CX-7 quickly completed with an eagle flying to the sky. Assembled, presented in front of the audience in three dimensions. Originally, it was necessary to use the 3D glasses in theaters to appreciate the exciting scenes. Through the “3D naked eye” technology, stereo images were projected on the Wangfujing Department Store building.

Tian Qingjiu, Deputy General Manager of FAW Mazda Automobile Sales Co., Ltd.

Tian Qingjiu, deputy general manager of FAW Mazda Automobile Sales Co., Ltd., attended the 3D show. He said that the Mazda CX-7 is a star product that FAW Mazda has focused on this year. The target consumer group is locked in the pursuit of fashion, advanced, trendy, and unique. Senior managers and senior white-collar workers in enterprises. Through a series of innovative marketing activities to cultivate fans, AR Show is quickly accumulating popular brand experience activities.

AR (Augmented Reality), augmented reality, is a term proposed by the founder of Google Glass, intended to express "a life that is enhanced by technology." Through the new human-computer interaction technology, a virtual environment with realistic feelings of vision, hearing, force, touch and movement is created, and people experience the experience that cannot be experienced in the real world.

The 3D show of the evening enabled the audience to enjoy the audio-visual experience as well as Mazda's technology. For example, the Mazda CX-7's styling introduces a sports car design inspired by the eagle flying in the urban sky. In the picture, the CX-7 avatars the “master of control” on the football field. After completing the dribbling and passing, the ball is quickly shot into the goal. Afterwards, the CX-7 taillight track merges to represent the “ZOOM-ZOOM” character of the Mazda brand spirit, demonstrating the high passability of the CX-7 as the “king of SUVs”, the superb speed of rapid galloping, and the sporty handling characteristics of a safe driving. .

It is reported that FAW Mazda has held AR shows in Changchun, Chengdu, Beijing, and Shenzhen. This novel and eye-opening marketing campaign is culminating with the launch of the Mazda CX-7. At present, the CX-7 has begun to accept reservations in the country, divided into 2.5L, 2.3T two kinds of displacement, five models, pre-sale price of 19,980,000 -270,800 yuan, will be officially listed on July 30.