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On the same day, the Ministry of Industry and Information Technology issued a notice requiring all industries to implement "Quality Industrial" activities to solve the outstanding quality problems in the industry, promote the quality of the industry, and accelerate the transformation and upgrading of the industry.
The reporter learned that the petroleum and chemical industry is one of the first countries in the country to carry out "Quality Industrial" activities. Based on the "Quality Industrialization" pilot project in some fields of petroleum and chemical industry last year, in March this year, "Quality Industrial" was fully rolled out in the petroleum and chemical industry, and it gradually allowed companies to taste the sweetness.
The launch of the "Qingyeye" activity has promoted enterprises to solve many practical problems in production and operation. Sinochem Corporation is one of the active practitioners of “Quality Industryâ€. Sinochem Taicang Fertilizer Industrial Park has successfully increased the annual production capacity of HFCl34a by 5%, and increased sales by 40 million yuan throughout the year; Industrial Co., Ltd. has set up 45 lean projects and has completed 30 at present; Sinochem Hebei Co., Ltd. has strengthened the quality control of intermediate products in the production process of butynamine, through equipment rectification, process adjustment, and strengthening of staff quality management training, so that the first-time qualification rate of products 39% increase to more than 62%; Sinochem Tianjin Co., Ltd. strengthens the lean management of HQ fuel production process, adjusts the crystallization temperature, reduces the water consumption, and reduces the loss of the product in the solvent. The product yield is increased to 86% while significantly reducing The "three wastes" amount.
In the "Quality Industry" campaign, many companies have established their own quality culture. Zhou Zaisheng, the quality management section chief of Sinopec Yangzi Petrochemical Co., Ltd., told the reporter that Yangzi Petrochemical has taken quality culture as the foundation of corporate culture construction and has formed a quality culture system with sound systems, complete systems, full participation, and honesty and trustworthiness. The company compiled a “Quality Workers Learning Handbook†based on the bankruptcy of Sanlu Group and the quality events of Nanjing Guanshengyuan mooncakes. As the training materials for the team and middle-level cadres, the company carried out quality training and warning education for all employees, and eliminated product quality by the management department. The negative quality concept of inspections with superiors establishes a positive quality concept in which everyone cares about quality and continuously improves quality. With this promotion, Yangzi Petrochemical's Yangzi brand industrial ethylene glycol and industrial use of terephthalic acid won the title of this year's industry-renowned brand product.
Li Wenzhong, director of the Enterprise Management Department of the Tianjin Soda Plant, which two products have won the title of industry-renowned brands for two consecutive years, told reporters that “Quality Industrial†also allowed them to strengthen brand management and intellectual property protection. Tianjin Soda Plant has established a long-term mechanism for brand management, and has successively registered trademarks in Thailand, South Korea, Indonesia, Myanmar, the United States, the European Union, and Taiwan and other countries and regions, gradually forming an international trademark registration network covering the entire world. It protects the use of the "Red Triangle" trademark overseas. In the marketing of the international market, the Tianjin Soda Factory took the lead in the soda ash industry to start exporting its own trademarks and continued to improve. At the same time, it increased the brand's publicity in the international market through various channels. At present, the world’s four glass giants have maintained business relationships with companies. The prices of their export products are higher than the equivalent of US$10/ton in the country and have been the benchmark for the export of soda products for many years. In order to actively cooperate with the relocation and transformation of new projects and new products of enterprises in different places, they completed the trademark registration of six categories of 39 kinds of commodities in one fell swoop, so that the products in the New District were subject to legal protection.
The participating companies believe that in recent years, many domestic companies have continuously expanded and invested in production capacity and neglected R&D. To really achieve the goal of "quality and development", we must strengthen technological innovation. Li Wenhui, Manager of Quality and Technology Department of Ningbo Yujiang Specialty Tape Co., Ltd. introduced that Yujiang Company used the opportunity of “Quality Industrial†to strengthen the construction of quality inspection agencies and build a technology research and development platform. In the past two years, the company has integrated the internal resources of the group and the company, and has gradually established and completed a high-level quality inspection technology center in the country, imported the ISO/IEC17025 management system, and provided experimental conditions, living conditions for technicians, and research funding. stand by. The company has introduced Zhejiang University professors, German experts, and Japanese experts to join the technical quality team. It annually invests 150,000 yuan to strengthen the learning and training of professional quality technicians. In 2011, the company invested more than 5 million yuan in the transformation and expansion of the original quality inspection center, newly introduced a batch of high-end inspection equipment, and built a pilot test development line to further enhance the center's R&D and inspection capabilities. At present, the project has completed 80 %. The company's Yujiang Vehicle V-belt also became a well-known brand product in 2011.
The company stated that the next step will continue to promote brand building with “Quality Industry†and respond to the industry's call to accelerate the transition from “Quality Industry†to “Quality Industryâ€.
Ministry of Industry and Information Technology: "Quality Industrial" to help enterprises to polish the brand
At the 2011 national oil and chemical industry quality standardization work conference held on November 10th, 55 products of 51 companies were awarded the title of “2011 China Petroleum and Chemical Industry Famous Brand Productsâ€. These companies stated that the “Quality Industry†campaign promoted by the industry has promoted the brand building of the company, increased the brand reputation, and increased the competitiveness of the company.