Quanzhou Yucheng Auto Parts Industry Explores New Development Path

From March 21 to 23, Haixi (Quanzhou) Machinery & Auto Parts International Trade Fair and the 19th China Heavy-duty Truck Construction Machinery Accessories Exchange Exhibition were held in Haicheng Automobile Auto Parts City, Yucheng, Quanzhou, Fujian Province. Lin Wenge, deputy head of Quanzhou's Licheng District, said that it is necessary to use the name “China Automotive Engineering Machinery Accessories Industry Base” in Xiangcheng District as an opportunity to promote the molding and cultivation of brand names, famous enterprises, and famous brands of automobile engineering machinery parts.

Play a comparative advantage to enlarge and strengthen the auto parts industry

Licheng District of Quanzhou is one of China's “automotive machinery parts industrial bases”. Last year, the output value of automobile construction machinery parts in the whole region was more than 3 billion yuan; the “China Automobile Construction Machinery Parts Industrial Base” in the jurisdiction area is the largest professional auto parts city in Fujian Province. . In the 1980s and 1990s, Quanzhou's automotive engineering machinery parts industry took off unexpectedly. Fasteners such as automobile tire screws and nuts, as well as knuckle pin and piston pin parts, were sold well all over the country. Production and sales were among the highest in the country's auto parts industry.

In recent years, the proportion of automobile construction machinery parts in the industrial economy has further increased, bringing new opportunities for Quanzhou auto parts companies to develop. According to Quanzhou Automobile Construction Machinery Accessories Industry Association, the output value of automobile construction machinery parts in the city exceeded RMB 10 billion in 2011, and the automobile chassis fastener parts produced by auto parts companies accounted for 85% of the national market share, accounting for the matching share of automobile manufacturers. 10% of the total; construction machinery parts produced by construction machinery companies, "four-wheel-one" products accounted for 60% of the domestic market share, accounting for 30% of the Southeast Asian market share. These data show that Quanzhou Machinery's auto parts industry has obvious advantages and a decisive position, which can play a fundamental role in expanding the entire industry.

Strong industrial concentration is one of the advantages of Quanzhou auto auto parts industry. At present, the Quanzhou automobile construction machinery parts industry is mainly distributed in the coastal areas of Fucheng, Fengze, Jinjiang, Nanan, and Hui'an. In recent years, the government has actively planned to build industrial parks for manufacturing bases, guided and encouraged enterprises to enter the park, and enterprises have begun to gather in the parks and focus on the second venture. The park construction has promoted the spatial concentration of enterprises, promoted the co-construction and sharing of infrastructure, and promoted land consolidation. Use and focus on pollution control. While vigorously introducing technology and equipment, the autonomy of technological transformation investment in enterprises has also begun to increase, with emphasis on secondary innovation and development. With independent intellectual property rights, some of the larger enterprises are developing toward manufacturing bases.

In addition, the development of the auto parts industry in Quanzhou is leveraging leading companies to quickly extend to both ends of the industry chain. At present, the city has gathered a large number of automobile and construction machinery parts companies, and a group of famous manufacturers of automobiles and construction machinery parts have emerged with strong strength and high reputation. Shuangta Auto Parts, Jiangnan Dongfeng Auto Parts and other companies take the initiative and domestic well-known auto manufacturers. In order to form a strategic partnership with Jiangling Motors Group, Dongfeng Motor Group, Southeast Automotive Group and Guangdong Dachangjiang, Jinan Qingqi Suzuki, FAW Qingdao, Guangdong Fuhua and other domestic large-scale automobile and motorcycle OEMs, they will use them for reference. The manufacturing, process technology, and business management concepts have achieved continuous innovation in sales, procurement, logistics, and product development systems. Some companies have shown the shape of modern large companies, product technology innovation, quality grades and brand effects have significantly improved, not only the sales scale in the forefront of the domestic industry, and created its own brand.

In recent years, the export of automobile construction machinery parts in Quanzhou has maintained a strong growth, and a trend of interactive development between “introducing” and “going out” has been formed. According to the survey, more than 25% of the company's automotive engineering machinery parts manufacturing industry products are exported, and the export market has shifted from Southeast Asia to Europe and the United States. The brake camshafts, pin shafts, high-strength bolts, steering knuckle arms, and metal forgings produced by Quanzhou Jiangnan Dongfeng Auto Parts Factory, in addition to the Dongfeng Motor member factories, FAW Qingdao, Guangdong Fuhua, and various axle plants, Outside the brake plant, it is also sold to the Southeast Asian market.

Nine initiatives to create a regional brand

At present, the automotive and construction machinery parts industry in Quanzhou Yucheng has become a brand-name influence at home and abroad. The Xiangcheng District automobile and construction machinery parts industry makes full use of the advantages of the hometown of overseas Chinese, introduces capital, technology and management experience from overseas, vigorously adjusts the product structure, realizes the effective integration of industrial resources, and the industrial scale continues to grow. However, due to the fact that only 16% of enterprises above the designated size of mechanical auto parts are in the region, SMEs still dominate the industry and cannot drive the industry to upgrade to higher levels in terms of technological innovation and market development. The auto parts and auto parts industry in Fucheng City needs to explore the next development path.

Based on careful planning and extensive investigations, Quanzhou City, Licheng City has been clearing out new ideas for the development of the automobile and auto parts industry. It has jumped out of Fucheng to look at the automobile auto parts industry and introduced modern industrial concepts. It has comprehensively upgraded the automobile auto parts industry in different cities from all levels. Level. Related departments have issued nine major measures for this purpose: First, to strengthen planning and guidance, optimize industrial layout; Second, to make good use of policies; Third, to build an industry gathering public service platform; Fourth, to build a financial service platform; Fifth, to promote the market The sixth is to improve the intermediary service system; the seventh is to implement the talent project; the eighth is to build a technological innovation platform; and the 9th is to start the “China Automobile Engineering Machinery Parts Industrial Base” and create a regional brand.

The reporter learned that Quancheng District, Quanzhou has clearly defined the strategic decision to develop the super industry as soon as possible, and implemented the project driving strategy based on the Jiangnan High-tech Park machinery manufacturing park. It actively introduced famous automobile manufacturers at home and abroad as strategic investors to join Jiangnan Hi-tech. Park auto parts project construction, implementation of ISO9000, ISO14000, SA8000 and OHSAS18000 certification work. In addition, the promotion of regional brands has become the target for the construction of automotive auto parts industries and industrial parks. To this end, we must speed up the integration of the resources of the existing auto parts and accessories industry, concentrate on advantageous industries and key enterprises, and improve the company's concentration and product development capabilities. To the domestic and international market "aircraft carrier"; to vigorously support the enterprises that hold the conditions to establish strategic alliances, guide the establishment of the auto parts industry's collaborative division of labor system, and build auto parts industry cluster.

At this exhibition, the city of Quanzhou City formally proposed the goal of "cultivating leaders and making enterprises stronger and bigger." To identify the company's own position in the national and even global economic system, and obtain qualifications for participating in the domestic and international division of labor and market competition. .