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The company simplifies product features and purchases parts locally, which can be up to 70% cheaper than instruments sold in developed countries such as Europe and the United States. The instrument will be sold primarily to local companies and inspection agencies, with the goal of expanding market share in emerging economies.
Low-cost instruments for emerging economies will be developed at the base in Shanghai and mass produced at the Suzhou plant. Shimadzu will first introduce an atomic absorption spectrometer for analyzing heavy metals in China. After the spring of next year, it will introduce liquid chromatographs and new gas chromatographs that analyze the composition and content of chemical substances. It will also be sold in India and Brazil.
Shimadzu officials said that for the price, the liquid chromatograph is expected to cost about US$10,000, and the gas chromatograph is expected to sell for about US$8,000. Both prices are only about one-third of the similar products sold in developed countries. . To reduce costs, more than 90% of parts will be purchased locally. Through the application of analytical instruments, the industry technology is improved, the efficiency is improved, the quality is guaranteed, and the cost is reduced. Therefore, it can be said that Chinese users are not just consumers but, more importantly, they are profitable.
Shimadzu low price analysis instrument
With the development of networks and communications, analytical instruments are moving toward networking, intelligence, and intelligence. The service of analytical instruments has become an important direction for future development. Shimadzu Corporation will develop inexpensive analytical instruments for emerging economies and will begin sales in China from this fall.