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December 26, 2007, two strong opponents become allies, SAIC and NAC shake hands and work together, Xiao Guo Pu, vice president of Shanghai Automotive Group Co., the media launched a blueprint for the future Nanjing Iveco: "Nanjing Iveco Automobile Co., Ltd. will become a new starting point for cooperation between SAIC and Iveco in the field of light commercial vehicles."
On December 26, 2009, the last two years of cooperation between the two countries lasted. The blueprint at that time had already yielded fruitful results. Fu Liguo, general manager of Nanjing Iveco Sales Co., Ltd. revealed at the annual meeting of dealers nationwide that until now, Nanjing Iveco has completed sales of 67,000 vehicles, of which Iveco brand has achieved sales of 25,000 vehicles. This is the first time that the joint venture company has established a 13-year history. 25 million vehicles, an increase of more than 20% from the same period last year.
This is the cooperation between the two giants. The experience of Iveco Europe's centuries of experience in building a car and the advantages of SAIC's superior platform resources will exert what kind of potential. No one knows more clearly than SAIC and NAC.
Strong new product attack Light passenger light truck
Nanjing Iveco occupies an unparalleled important position in SAIC 's commercial vehicle map. To launch the first shot of the expansion, there must be a strong product as a shell. Soon after the South-South cooperation, the fruits of the new product were produced at lightning speed.
In the field of light passengers, the Beijing International Motor Show in 2008, after the South cooperation, Nanjing Iveco's first heavy commercial vehicle, Power Daily, debuted. Baodi's research and development has adhered to the European synchronization technology as the core concept, covering the synchronized European power system, synchronizing Europe's environmental protection concept, synchronizing European humanized design and synchronizing European security protection. Europe's leading technology has been supported by two strong shareholders of Nanjing Iveco. They forged the stage for the first time. They are also the first time that IVECO has entered the Chinese market for 20 years and the first-ever commercial vehicle products have appeared at the top auto show in China.
In the field of light trucks, in September 2008, after the Shangnan Cooperation, Yuejin’s first new model, the fourth generation “Okaâ€, was launched. By rapidly introducing and using Iveco's "advanced technology genes" on Ocard products, Oka is not only an important result of the leap forward in gene recombination, but also has become an important force to enter the global market.
The strong launch of the new combination of Iveco Bodi and Yuejin Ouka directly and comprehensively enhanced Nanjing Iveco 's overall product competitiveness and quickly opened the market. In the first half of 2009, the sales volume of Yuejin light trucks increased by more than 35% compared with the same period of last year. From January to November, Yuejin had already completed 105% of the annual sales target; Iveco sold 23,081 units, and its sales volume increased by 11.31% year-on-year.
Platform Resources Support Development Opportunities
Having strong new product support is only the first step of the South Cooperation. Although new products can quickly open the market, but to ensure the long-term development of the follow-up, the product is not all, which is where Nanhua and SAIC need each other. SAIC owns the strong strength and platform resources that other automobile groups can't match. This is the trump card that can promote Iveco's European classic carmaker technology. Iveco's global marketing service network can also open overseas markets for products.
Yuejin Oka launched the Oka International product specifically for the international market. With Iveco's global marketing service network, it created a new model for the “Bounty of the sea†of China's own brand light truck, which has enabled Yuejin products to be exported overseas, not only becoming another leap forward to sales. The growth point further enhances Yuejin's brand image. The leap forward with European standards is gradually replacing the image of “low cost = low price = low quality†inherent in the eyes of global users, and has begun to provide a truly 'trusted' Chinese light truck.
The southwestern Iveco, the light bus leader, delivered 10 of China’s first zero-emission, zero-pollution pure electric new energy light passengers this year. This vehicle has been officially put into use as an electric service vehicle of the State Grid, which is currently light in China. For the first time, the passenger industry achieved mass production and application of pure electric vehicles. In addition, Nanjing Iveco is a member of SAIC Motor Corporation, the global automotive partner of the 2010 Shanghai World Expo. Nanjing Iveco has also been awarded the title of “Designated Light Passenger and Light Truck†authorized by the Shanghai World Expo Bureau.
SAIC Motor's protection of Nanjing Iveco does not stop there. The advanced cultural concept and the strategy of globalized strategic management have also formed a subtle brand influence on Nanjing Iveco. On this basis, Nanjing Iveco tilted the commercial vehicle series toward social welfare services. During the earthquake relief in Wenchuan, Sichuan, nearly one thousand vehicles from Nanjing Iveco took on the difficult task of disaster relief. In the 2008 Beijing Olympic Games, Nanjing Iveco's numerous vehicles were escorted by the “Fuwa Mobile Show†parade and Beijing’s true logistics transportation. At Nanjing Iveco's recently held business conference, in 2010, “100,000 vehicles†became their new target. This may not be a simple sales figure, but Nanjing Iveco’s confidence to make full breakthroughs based on its own strength.