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In 2013, the total industrial output of the machine tool industry is expected to maintain a 10% growth rate. The transformation of the Chinese economy is a process that gradually progresses from high-speed progress to steady development several years ago. Businesses still face considerable pressure and challenges. All-round improvement of the company's core competitiveness, from the "can do" to "do a good job" of the breakthrough, in order to win more high-end product market share.
Most enterprises have pointed out that in 2012, China's machine tool industry experienced an unexplained negative growth in 10 years, mainly due to two aspects. First, due to the impact of macroeconomic factors such as the global economic downturn and declining domestic demand, the market is experiencing overcapacity and oversupply. Another point is that with the accelerated upgrading of the user industry and the demand structure of services, the contradiction between the product structure of China's machine tool companies and the market demand is more prominent.
According to the survey data of the National Bureau of Communications, the product sales rate in the machine tool industry in 2012 was 97.1%, down 0.4% year-on-year. The profit margin of product sales was 6.4%, a decrease of 0.4% from the same period last year. Shenyang Machine Tool, as a listed company of China's larger machine tool tools, published its 2012 annual report on March 29, 2013: 2012 net profit fell 77.77% year-on-year to 23,294,400 yuan; operating income fell 18.98% to 7,786 million yuan.
At present, although China's machine tool industry has made great achievements, its products are concentrated in the low-end of the industrial chain, and its competitiveness in the mid-to-high-end machine tool market is obviously insufficient. In the face of increasingly fierce market competition, it seems that the only way for China's machine tool companies is to transform and upgrade. Through technological innovation, management upgrades and other methods to enhance the company's overall strength and competitiveness. However, the overall growth trend will continue, but there is only one overall adjustment process.