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The government has a clear attitude toward the promotion of new energy. However, in the minds of consumers, there are still some obstacles that need to be overcome in new energy vehicles.
In the past week, many large and medium-sized cities across the country have experienced PM2.5 popping. The days of hazy weather have severely affected people's health. The number of patients suffering from respiratory diseases in hospitals has increased dramatically. The frequent occurrence of hazy weather makes us both helpless and anxious. Since the end of last year, the government has stepped up its determination to rectify haze weather. Can “unrecoverable†air pollution find a “new prescription†for treatment? At the end of last year, the new government subsidy for new energy vehicles announced at the end of the year, although the subsidy has decreased significantly, the subsidy threshold has improved. In order to get a subsidy, local governments must make achievements in the promotion of new energy vehicles. The promotion of new energy vehicles is "real life"!
This week, several pilot cities have announced relevant measures. Wuhan City announced that it will invest 950 million yuan this year to update and add more than 1,300 environmentally friendly vehicles, so that the city's black smoke "yellow label car" will basically exit the market and reduce emissions of exhaust gas. In order to control air pollution and promote energy conservation and emission reduction, Tianjin City has issued the Implementation Plan for the Promotion and Application of New Energy Vehicles. It will promote the use of new energy vehicles in eight areas including public transportation and postal express delivery. The target is to have 12,000 vehicles by 2015. New energy vehicles are put into operation. I believe that more pilot cities will continue to implement the promotion of new energy vehicles in succession.
In fact, as early as 2008, the country began to vigorously support the new energy policy. However, after several years of practice, the market and consumers do not seem to buy new energy vehicles. According to statistics, the total output of new energy vehicles in China in 2013 was only 17,500, a far cry from the official target of 500,000 vehicles in 2015.
In order to promote energy conservation and emission reduction more effectively, the New Energy Vehicle New Deal shifted from simply encouraging the development of pure electric vehicles to the development of hybrid vehicles. At the beginning of the new year, the four ministries and commissions also jointly issued the "Notice on Further Promoting the Application of New Energy Vehicles", again stressing the promotion and application of new energy vehicles. The number of new energy vehicles to promote the use of cities has increased by 12 from the previous 28, reaching 40 pilot cities. Although the new energy automobile market is encouraged by the favorable policies, it will attract more attention from the consumer market to new energy vehicles. However, due to the shrinking of subsidies, it also poses more severe challenges to the development of new energy vehicles. Fortunately, the car companies did not sit still, but invested more enthusiasm and wisdom to actively participate in the promotion and application of new energy vehicles.
GAC Toyota promoted the promotion of hybrid vehicles from the promotion of "hybrid cars do not need charging" to the "3 million car purchase subsidy" benefits, not only from the basic knowledge to the consumers once again "scientific education", but also from The price has given consumers "a taste for sweetness" when they buy a hybrid car. As a result, the hybrid Camry’s sales have grown from less than 500 units in the previous year to 600 units per month, making it the best-selling hybrid model.
At the same time, Dongfeng Nissan’s own brand Qi Chen recently handed over Evergrande and drafted two years of cooperation intentions, including in-depth cooperation in the field of new energy vehicle promotion. Dongfeng Nissan Kai Chen will build the corresponding facilities including charging piles and parking spaces in Evergrande Real Estate in the future to do sufficient homework for the promotion of the electric vehicle market.
The development of the new energy automobile market depends mainly on government policy guidance and consumer product recognition. At present, the government has a clear attitude toward new energy promotion. However, in the eyes of consumers, there are still some obstacles that need to be overcome in new energy vehicles. On the one hand, new energy vehicles do have fewer brands to choose from and there are many problems. On the other hand, consumers need to change their spending habits and fully accept new energy vehicles.
In order to encourage the promotion of new energy vehicles, it is indeed a good way to give certain subsidies to car buyers. It is worth noting that for various reasons, the subsidy standards that new energy vehicles enjoy in various places cannot be unified. Taking BYD's newly-listed plug-in hybrid "Qin" as an example, Guangzhou and Shenzhen can enjoy national and local double subsidies with a subsidy amount of up to RMB 70,000. After the concessions, they are equivalent to ordinary mid-size cars, while other markets such as Beijing The selling price has to be higher by 35,000 yuan. Such a difference is difficult for most consumers to accept. Even this differential subsidy will be misinterpreted by the consumer market, but it will weaken consumer confidence in new energy products. If prices are really difficult to achieve unity, car companies can change from the treatment? Put more energy and financial resources into the promotion of new energy vehicles? For example, new energy vehicles can enjoy free trials for one month, high-priced replacement subsidies for second-hand use, and 50,000 yuan for the first year after payment of the balance. In short, promotion activities must be attractive enough to truly impress consumers.