The status quo of China's GPS market scan: technology localization has become the key

With China's car ownership catching up with Europe and the United States, as an important part of automotive electronics products, car navigation is also singing all the way, vertical audience GPS brand, who is more suitable for the Chinese market? Chinese consumers are more willing to pay for whom?

The reporters interviewed found that based on the rhythm of China's public transport construction and the driving habits of car owners, consumers are most concerned with the demands of navigation and search, no mistakes, no traffic jams, and no irregular driving. From this we can see that Chinese consumers have not satisfied the simple requirements from A to B, and have no longer flocked to the peripheral functions of entertainment such as MP4 and DVD, and have put forward new requirements for the localization of navigation technology.

The localization of technology has become the key After nearly six years of fierce market competition, the pattern of the three camps in the car navigation market has gradually stabilized. The first camp is a professional brand represented by Renyou You. The second camp is a home appliance that operates across borders. The digital brand; the third camp is a weak cottage brand. Starting with the third camp of price war, there is no way to talk about technological innovation. But the strong pressure it exerted forced the second camp to join the price war, and the technical pressure given by professional manufacturers turned them to develop GPS additional functions.

With regard to the future of the car navigation industry, the phenomenon of “shell wrappers” that accompanies the increasing homogenization of hardware products has become more serious. Industry insiders hope that the technology of leading companies in the camp will continue to innovate, and the localization of technology will become the key. In the Internet field, Baidu, the search engine, succeeded in occupying the Chinese market with its more Chinese-savvy search engine experts and winning the favor of the majority of Chinese people. QQ became the most widely used chat tool in the world, defeating a once-in-a-century splendor in Europe and America. OICQ has become a model of IT products that better understand the people of the country. These successful cases tell us that the only way to win consumers in the Chinese market is to occupy the high point of technological innovation and meet Chinese consumer demand.

Technological innovation can win the market However, compared with the digital home appliance class navigation device manufacturers, with the professional navigation background car navigation brand localization technology innovation and what performance?

For the newly listed companies that have continued to use satellite navigation as their only business operation and product research and development focused on the development of navigation functions for 16 years, UniStrong knows that GPS that meets the needs of Chinese owners and changes in China's road conditions is what consumers need most. The navigation brand was modeled based on China's roads and achieved exclusive path planning software technology. Through the integration of the middle platform, it has implemented early warning technology, scenic navigation, and TMC technology upgrades. It has taken the lead in updating real-world maps and alarm points, and through MINI. Photo Forum ] Sun3.0 engine technology revolution, the introduction of "cloud computing" technology into the automotive navigation industry, to achieve a matching technology based on China Road Network. Let me tour through a series of innovative technologies to interpret the connotation of "national conditions navigation" to Chinese consumers.

The market needs to travel as a real partner when driving by car has become a kind of enjoyment of car owners, when traffic congestion becomes a normal state, when the illegal fines become a non-negligible part of the cost of keeping a car, what good GPS can bring to the owners?

In self-driving tour, if you miss a high-speed intersection, you will need to take more than a few tens of kilometers. You can do it in advance and broadcast three frontages ahead of time. You can use 3D real scenery to show clear guidance at elevated roads and road junctions, even in rainy days. Foggy days will not worry about getting lost.

It is not new to drive out of the way. For this reason, the professional GPS brand will let me tour in time to launch the new TMC real-time road conditions intelligent navigation function. It not only displays the road traffic distribution map, inquiries of traffic congestion road sections, and provides delays due to traffic congestion. The navigation route can be automatically re-planned and the traffic jam is not really taken.

In addition, in any city, regardless of the fixed, mobile speed, Unicom think I travel navigator through security warning technology, built-in double the country's leading alarm point data, free updates week week, exclusive and map data matching algorithm technology, can intelligently distinguish Under the elevated and elevated platforms, 12 types of ban icons and warning signs were produced in full compliance with the national traffic safety marking standards, which reduced the violation rate by more than 90%.

It is based on the innovation of professional navigation, high-quality GPS navigator makes it possible to get a free navigation, no traffic jams, and free tickets. This shows that only by making GPS truly a travel partner can it win the trust of consumers.