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This year's property market downturn in lighting sales decreased
This year's lighting market has been sluggish, and the sales of gold, silver and silver lamps are not as good as in previous years, and the industry elimination rate has risen. Faced with this situation, brand strategy has become a new opportunity for the development of lighting companies. Enterprises that win in brand strategy will eventually continue to increase at the sales level, and brand design is one of the brand strategies of lighting. Therefore, enterprises must constantly innovate brand design, and only then can they win in the market competition. The sales volume of the downturn in the property market has also been correspondingly reduced. This year, the property market is relatively sluggish compared to previous years, which also constrains the space of the downstream lighting retail market. According to statistics, in the past two years, many furniture and building materials companies and decoration companies have also experienced a sharp decline in orders for second-hand housing renovation. According to the data released by the Guangzhou Municipal Bureau of Land and Housing Management, in September 2014, the turnover of second-hand houses in Guangzhou decreased by 50.4 year-on-year, and the sales volume of lamps decreased accordingly. In the downturn of the property market, the sales volume of the lamps and lanterns has been reduced to become a magic weapon. On the other hand, as the prices continue to rise, the rental costs of shopping malls are not falling. A dealer said that from the real lighting industry in 2004 to the current agent of 10 building materials brands, this year is the year of the highest rental, the lowest passenger flow, the most stressful, and the least profit. He also said that in the past ten years, the demand for real lighting products has continued to shrink, with less passenger flow and lower customer price. Due to the needs of the company's big home strategy, it has also increased operational pressure. Although the dealer is a case, it also represents the sales pressure of some lighting distributors and enterprises in 2014. Lighting brands began to plan new channel models. Although the market continued to decline, some advanced lighting companies did not sit still. Although there is no major breakthrough in the lighting industry this year, all lighting brands are actively seeking change and responding to the market. For example, because the passenger flow brought by the simple store is not enough to support the operation of the lamps, some lighting brands have begun to plan new channel modes and location ideas. Entering a large shopping mall has become a beautiful scenery in department stores. Although the rent is high, there are many people, large sales, image accumulation and word-of-mouth communication effect. Nowadays, both the store and the brand have paid attention to the design section, intensified design innovation, and designed to drive popularity and sales. In terms of brand, many first-line brands pay more attention to the original design of products and carry out product design and research and development. Another idea is to provide space solutions for consumers in addition to selling products, such as launching a big home strategy, and the resident design team provides customers with a one-stop design solution. It is understood that in the current pace of the times to accelerate forward, the lighting companies can only keep up with the pace of the times in order to avoid the end of the elimination.