In the last week of 2013, Weichai released its first light-car brand, Yingzhi, in Beijing. The general manager of Weichai Automobile, Ye Qing, revealed that in the future, Weichai will focus on the light-duty vehicle business, including passenger cars and light commercial vehicles . At least one new vehicle will be launched each year, but Weichai will not consider producing cars for the past three years. The strategic plan for large-scale entry into the vehicle production highlights Weichai's dream of building a car. How the old engine giants realized their dreams, the reporter will acquire the qualifications of the entire vehicle production from Weichai, model product distribution, sales network construction, production bases and R&D manufacturing teams. Recruiting horses to buy secrets of secrets to build cars. Acquiring Kagawa for Production Qualification Han Lisheng, secretary of the Weichai Automobile Party Committee and deputy general manager of the company, told the reporter that Weichai Group has long sought for vehicle production. In 2009, it acquired the automobile production qualification through the acquisition of Jialing River in Chongqing (Jiachuan for short), from which WeiChai obtained M1 and M2. , M3, N1, N2, N3 series models production qualification, including light commercial vehicles, SUV, MPV and so on. It is reported that Kagawa's predecessor was the Chongqing Yuzhou Automobile General Plant, which was founded in 1956. Afterwards, Chongqing Chuanjiang Vehicle Manufacturing Co., Ltd. and Jialing Special Equipment Co., Ltd. jointly established the Chongqing Jialing Chuanjiang Automobile. Weichai's acquisition of Kagawa is not an easy one. According to informed sources, Weichai West Development Co., Ltd. acquired 80% of Jiachuan's shares in 2009. After a period of improved work such as asset grooming and personnel adjustment, Weichai increased capital in 2011 to realize full-scale mergers and acquisitions. Due to the relatively small scale of the original plant and equipment, Weichai has constructed another new production base in Chongqing Shuangfu New District, Jiangjin, with more than 1,300 mu. In preparation for the construction of the new factory, Weichai invited Ye Ziqing who had 15 years of R&D management experience in the United States to join. Ye Ziqing's team began preparations for the development of a new vehicle for Weichai. After that, several senior executives from Changan, Futian and other automobile companies joined Weichai. . Ye Qing, general manager of Weichai Automobile, introduced the "Yingzhi" brand Weichai does not produce cars for the time being Weichai Automobile's new production base in Chongqing has a total investment of more than 5 billion yuan. The total production capacity is planned to produce 300,000 vehicles a year, and the first phase of capacity planning will be 100,000. It will be put into use early this year. According to Weichai's strategic plan, Weichai will produce SUVs, MPVs, pickup trucks, and light commercial vehicles. The person in charge of the Weichai auto R&D team told reporters that the production ratio of each model is uncertain, and that the road to building Weichai vehicles in the future will resemble the complex of Futian and the Great Wall. Regarding whether Weichai planned the production of cars, Yeh Qing revealed that Weichai Motors hopes to implement a differentiated market strategy. This year, small SUVs will be introduced first, and MPVs and pickups will also be launched in succession. Car production has not been considered for three years. Informed sources disclosed that Weichai does not produce cars. The main reasons for this include the fierce competition in the car market. Weichai currently does not want to enter this market. At the same time, the most important thing is that the production qualification obtained from Weichai's acquisition of Kagawa does not include cars. The first batch of 4S stores is expected to open in the middle of the year “China’s third-tier and fourth-tier cities are the main market. Weichai will implement a variety of patterns including 4S stores to quickly deploy the network.†Xie Fenggao, general manager of Weichai Automobile Marketing Co., Ltd. introduced that Weichai Automobile is a market expansion company. With the flat “1X†model led by prefecture-level cities, channel development is focused on “357†key markets, among which three core markets are Shandong, Chongqing and Sichuan, and five key markets are Hebei, Henan, Jiangsu, Guangzhou and Yunnan. The reporter learned from Weichai Automobile that there are currently dozens of 4S stores in both Shandong and Sichuan. The original model of Weichai originally planned at the Beijing Auto Show will be postponed to the middle of the year. With the launch of new cars, the first 4S stores in Weichai are expected to open simultaneously.
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