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Why is Mulinsen frequently clearing and canceling the subsidiary?
According to the announcement, based on the company's overall business strategy and planning considerations, in order to integrate and optimize existing resource allocation, reduce management costs, and improve the overall operating efficiency of the company, the company intends to transform the sales model of some products from direct sales to distribution. The company intends to liquidate and cancel some of the wholly-owned and controlled sales subsidiaries. The total net assets of the subsidiaries that were cancelled this time are expected to be announced on the evening of July 28, and Mulinsen issued the “Announcement on the Resolutions of the Thirteenth Meeting of the Third Board of Directorsâ€. Three proposals were considered and passed, one of which was the “Proposal on Proposed Liquidation and Cancellation of Subsidiariesâ€. According to the announcement, based on the company's overall business strategy and planning considerations, in order to integrate and optimize existing resource allocation, reduce management costs, and improve the overall operating efficiency of the company, the company intends to transform the sales model of some products from direct sales to distribution. The company intends to liquidate and cancel some wholly-owned and controlled sales subsidiaries. The total net assets of the cancelled subsidiaries are not expected to exceed RMB 25 million. The author notes that this is not the first time that Mu Linsen has made a decision to liquidate and cancel the subsidiary. As early as May 16 this year, Mulinsen had announced that based on the company's overall strategy and planning considerations, integrating and optimizing existing resource allocation, reducing management costs and improving the overall operating efficiency of the company, the company plans to cancel the wholly-owned subsidiary Shenzhen Mulinsen Photoelectric E-commerce Co., Ltd. It is understood that Mulinsen Business was established on April 21, 2014. The main business of Mulinsen Business is sales of e-commerce, expanding the e-commerce sales platform of the company's LED products. In the 2014 annual report, Mulinsen said that Mulinsen Business has improved the company's e-commerce sales channels, increased the company's product market share, and increased the company's profit growth. However, the facts are not satisfactory. According to the annual report of the listed company, from 2014 to 2016, the net profit of Mulinsen Business was -112.87 million yuan, -329.83 million yuan and -206.44 million yuan respectively, which means that Mulinsen Business has not been in business for 3 consecutive years. profit. At the same time, Mulinsen also announced in the morning of June 6 this year that in order to improve management efficiency, optimize resource allocation, reduce operating costs, further expand the market, and fully implement the company's long-term strategic planning, the company plans to sell some products. From direct sales to distribution, the company intends to transfer the equity of some wholly-owned and controlled sales subsidiaries to third parties. From the above three announcements, we can see that Mu Linsen is not only clearing and canceling subsidiaries, but also transferring equity of some subsidiaries. The purpose is to improve management efficiency, optimize resource allocation and reduce operating costs. One of them is to reduce operating costs. By consulting Mulinsen's 2015 and 2016 annual reports, in 2015, Mulinsen achieved revenue of 3.881 billion, down 3% year-on-year. However, its operating cost was 3.067 billion, and operating costs increased by 3.35% compared with 2014. In 2016, Mulinsen achieved revenue of 5.52 billion, a year-on-year increase of 42.22%, while its operating costs further increased to 4.176 billion, an increase of 36.17%. From its 2015 and 2016 financial reports, its operating income has increased while its operating costs have increased significantly. It is understood that part of Mlinsen's technological research and development advantages is reflected in the innovation of production process. On the basis of the traditional LED packaging process, the company has carried out many innovations on the machine equipment, raw material supply, production process and other aspects of the product. The company has established a fully automated production line with efficient operation and leading technology, which effectively improves the utilization rate of equipment and realizes the effective integration and utilization of the company's production resources. At the same time, Mulinsen's large-scale production led the company to implement large-scale procurement of chips, which can obtain lower chip prices from suppliers and establish a good long-term cooperative relationship, stabilize the company's chip supply channels and effectively reduce the cost of chip procurement; Secondly, the company's production equipment has been fully automated production on a large scale. Large-scale production can effectively reduce the unit labor cost and manufacturing cost of product sharing, reduce the production cost of the company's products, and enhance the market competitiveness of the products; The scale of production capacity helps the company to have a higher market influence, thus promoting the coordinated development of the industry. Although Mulinsen has taken a lot of measures to reduce manufacturing costs and other operating costs, its operating costs are still rising year by year, and the increase is large. Mu Linsen has sold, liquidated and cancelled subsidiaries in succession, which can reduce the company's operating costs and increase profits to a certain extent. In addition, one of the important reasons for Mulinsen to liquidate and cancel some subsidiaries is the adjustment of the company's overall strategy and planning. It was learned from the Mulinsen financial report that in the past, Mulinsen has always focused on the construction of marketing channels and insisted on building diversified sales channels. In recent years, under the atmosphere of the nationwide e-commerce, LED traditional enterprises have begun to enter the e-commerce channel, and Mulinsen is no exception. For example, the main purpose of the establishment of Mulinsen business was to expand the e-commerce sales platform of Mulinsen LED products. However, as the pressure on the operating costs of e-commerce continues to increase, the profit margin of e-commerce continues to shrink, and even profits are difficult to maintain the operation of e-commerce itself. In July 2016, the collapse of the LED e-commerce black horse product lighting reflected the operational problems of lighting e-commerce. According to estimates by Liang Ronghua, chairman of Pinyi Lighting, in the media interview, the operating costs of e-commerce brands are as follows: 11% for labor, 5.5% for Tmall, 15% for promotion, 12% for express, 2% for after-sales, and financial costs. 2%, water and electricity rent 2%, sales on the platform, if there is no more than 50% of the gross profit margin, e-commerce brand is simply no way to continue to operate. And Mulinsen Business is also in a state of losing money for three years, which also brings certain pressure on the company's operations. Based on the current status of lighting e-commerce, Mulinsen intends to transform the sales model of some products from direct sales to distribution. Therefore, with the adjustment of the company's overall strategy and planning, some of the direct sales channels and subsidiaries that were established before are also redundant, not only unable to create profits, but will evolve into development cumbersome. Based on this situation, it is logical for Mulinsen to clear and debit some subsidiaries. Whether it is the establishment of channels, the establishment of subsidiaries, or the current liquidation and cancellation of some subsidiaries, it is based on the company's overall strategy and planning considerations. In different development periods, enterprises have different development needs. As long as they can adapt to the development of the times, any strategy and adjustment that is conducive to the development of enterprises should be affirmed. For this adjustment of Mulinsen, the author also hopes that it can take the lead in realizing new breakthroughs on the road of development.