2010 Sales Satisfaction Survey Gillies Wins Its Own Brand First

After a period of up to six months of preliminary research and subsequent statistics, China’s third-party independent research agency, Lixin, recently released the “2010 China Auto Sales Satisfaction Index”. The current China auto sales satisfaction survey ranked joint venture brands, independent brands, imported car brands, and commercial vehicle brands respectively: Beijing Hyundai took the top spot with a joint venture brand of 847 points. Skoda, Guangzhou Automobile Honda, Shanghai Volkswagen, Changan Suzuki, Buick, FAW Audi FAW Toyota, Chevrolet, and Yueda Kia ranked second to tenth, with Changan Suzuki making the most progress. Geely won the first place in its own brand area with 830 points, followed by Roewe and FAW sedan; Mercedes-Benz had 845 points for its proud import brand.

Geely's sales satisfaction leads its own brand sedan

The China Automotive Brand Satisfaction Survey was co-founded by China United Quality Association, China Association of Automobile Manufacturers, and China Environmental Protection Industry Association in 2006. It has successfully held six sessions so far. It is strictly in accordance with the international authoritative evaluation system, professional recognition by the international automotive industry, known as "Chinese version of JDPOWER."

This result was obtained from a sample of over 20,000 new vehicles in 75 automobile companies and brands across the country and nearly 30 major cities. The object of the survey was the private car purchaser who used the car for 2 to 8 months. Investigate their feelings in the five aspects of reception, dealer facilities, sales personnel, test drive, and delivery. Through consumer scoring, the "Satisfaction Index" of the brand under investigation is obtained, which is a total of 1,000 points. The higher the score, the higher the satisfaction with the sales process.

Judging from the “China Automobile Sales Satisfaction Index”, Geely led its own-brand sedan with a high score of 830. This score even surpassed many joint venture brands. 53.6% of the owners indicated that Geely’s service was not worse than the joint venture brand. 47.3% of Geely owners indicated that they would introduce Geely to their friends.

The industry and consumers agree that "the first" deserves recognition

The award winning this time, for Geely, definitely not occasionally. In the CSI report released by JD Power in 2009, the Geely Automobile ranks first in its own-brand sedan in terms of the improvement of after-sales service satisfaction, demonstrating Geely's progress in service; 2009 In 2009, Geely won the “Golden Wrench Award” for China’s auto service, which was recognized by consumers and the industry. This is the first time that China Auto Sales Satisfaction Index has won its own brand.

On the understanding of services, Liu Jinliang, vice president of Geely Automobile and general manager of the sales company, stated: “When consumers accept brands and products, pre-sale, sales and after-sales service guarantees are also of top priority. One of the core competencies." Shows Geely's emphasis on service.

Since 2009, Geely has carried out a series of service innovations and reforms, carrying out 123-quality projects centering on customer satisfaction, standardizing service processes and maintenance operations, and enhancing service image, technical capabilities, and personnel literacy. After 2009, Geely proposed the "moving service year" in 2010 and used the moving rate to assess the national service system. The 456 project was vigorously launched, namely, the four major systems, the five projects, and the six major cares, all efforts to create a perfect after-sales service system, and use real emotions to move consumers. Haier-style service in the automotive industry and sales services that are widely recognized by consumers. With the improvement of product quality and brand, Geely has made seamless progress in the entire chain of car sales and achieved a virtuous circle. The good reputation of the success of the brand will surely lead to an increase in sales and a sustainable increase.