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In 2013, the lighting market in East China has ushered in LED transformation. Some markets have tried the transformation of sweetness, such as Shanghai and Jiangsu. Some markets feel the pain of transformation, such as Shandong and Zhejiang, but regardless of the outcome, the lighting market in East China The transformation has been a must, and it is imperative.
Fujian LED lighting market is generally depressed In the 2013 Fujian lighting market, the most obvious change is that LED is widely used in commercial lighting, and another change is that sales of retail channels are generally reduced. For example, LED products in the Xiamen lighting market are flooded, among which, the products of light source and commercial lighting are the most. Among the light source products, the performance of Mulinsen tube and Foshan lighting bulb is the most eye-catching, and its high cost performance makes it a market benchmark.
In terms of brand building, Yiguang Lighting has a strong development momentum and a high reputation. However, the overall market of the lantern products market is sluggish. Due to the close relationship with the property market economy, its retail sales generally decline. For engineering products, the price of LED products is higher than that of traditional lighting products. The profit of individual projects has increased, and the number of projects has declined.
As the largest agent of Philips in Xiamen, Qiu Wucheng, general manager of Yideng Lighting, admitted that the sales of products in 2013 have been falling. In the wholesale market, the sales of products are also falling sharply. Some large-scale stores are also operating in small profits. Relatively speaking, the performance of a few merchants who have taken the engineering channel has increased. In recent years, the impact of LEDs, the most obvious change is in engineering.
Some merchants also said that LED lighting is a hot brain, and market competition has become hot. In terms of real use, LED lighting as a new concept, its light color, spectrum, light decay, affecting vision, poor stability and other factors are the problems faced by many companies. LED products are not convinced in many places, many customers still use traditional lighting products, and the popularity of LED lighting is still very long.
The LED lighting era in Shanghai has arrived. The development of the Shanghai lighting market in 2013 is in full swing. Many brands have followed the pace of market transformation, and some traditional enterprises have gradually completed their transformation. In 2013, when big brands have not yet appeared, for the emerging companies, this year is the channel construction year and the brand expansion year. They quickly seize the terminal market. The large and small dealer conferences are held every day on the beach, a large number of Outdoor billboards are crowded with various markets. Among them, Yiguang LED lighting, Tianzhuzhiguang, Teyoushi and other brands are particularly attractive. In addition, the influx of a large number of inter-bank enterprises has also made the competition in the LED lighting market rapidly hot.
In 2013, various corporate activities were staged. For example, on May 14th, Shanghai Yaming successfully contracted the lighting EMC project of Shanghai Central Building Office; on May 18th, the 7th Shanghai International New Light Source New Energy Lighting Forum was successfully held; On the 26th, Yiguang LED Lighting National Provincial Operator Cooperation Fair was held at the Renaissance Shanghai Hotel; on July 10th, the 2013 Shanghai International Lighting Exhibition was held; on August 22, Teyous was at Shanghai Volkswagen International The conference center held a national distributor conference; on September 11, the LED lighting lecture hall (Shanghai Station) was successfully held; on September 15, the East China Regional Distributor Conference and Jiamei sixth-generation LED new product launch conference was held in Shanghai; October 23 Day, Sanxiong. Aurora China retail industry architectural lighting energy research results conference was held in Shanghai; November 8, Shanghai Semiconductor Lighting Engineering Technology Association 2013 member reelection meeting closed; November 21, the national lighting industry LED market alliance national tour (Shanghai Station) On November 24th, Teyous Shaanxi Distributors Conference was successfully held in Shanghai; on November 29th, 2013 China (Shanghai) Lighting E-commerce Channel Development Forum was successfully held; on December 13, Teyous successfully held distribution in Shanghai Business conference.
At the dawn of the LED lighting era, a large number of brands with different reputations have emerged, which makes many merchants have no standard to rely on when they choose to operate a brand, lacking a sense of direction. 2013 is also a crucial period for business transformation. Whether it can keep up with the pace of the times determines the success or failure of the business.
The reporter learned that Shanghai's merchants have generally accepted LED lighting products. At the beginning of 2013, most of the businesses that had not been involved in the LED product field were mostly on the sidelines. In the second half of 2013, they have been competing in the LED tide. The LED store is constantly appearing, which indicates that the LED era in Shanghai has arrived.
With the influx of LED lighting products into the Shanghai market, its technology continues to improve, the cost-effectiveness of products is significantly higher, and some products are even lower than traditional lighting products. Due to the narrowing of the price gap between traditional lighting products, the market demand for LED lighting products will increase significantly in 2014.
The various brands of Shandong brand performance continued to deepen in 2013. The traditional brands and LED lighting brands in Shandong lighting market have different performances: traditional lighting brands either retain customer resources and sales, or be eliminated by the market. Traditional brands such as NVC, Damei, Langshi, Sanxiong and Sidon have been transformed and upgraded in a timely manner, and have achieved good results; home lighting brands such as Op, Liang A, Guanhua, Belle Lighting, Huayi Lighting, Ott Lang Lighting, Minnie Lighting, etc., and light source brands such as Foshan Lighting and Shilin Lighting have successfully transformed in the Shandong market; emerging LED lighting brands occupy certain channel resources and lay the foundation for their next development.