Acquisition of all shares of Stara Group, Safran Lander to further expand the Nordic market

On March 27, 2019, it was learned that as the world's leading supplier of quality components , systems and services for commercial vehicles, Safran Lander acquired all the shares of Stara Group, the world's leading trailer parts distributor. With the completion of the acquisition, the Stara Group has been successfully incorporated into the financial statements of the Safran Hualand Group.

Saif Walland acquires all shares of the Stara Group Saif Walland acquires all shares of the Stara Group

Previously, the Stara Group was a distribution partner of the Safran Brand Group in Finland and Sweden. The Stara Group has a number of companies, which are widely distributed in Finland and Sweden, and provide trailer axles and suspension systems for trailer OEMs and aftermarket. In addition, the group has a comprehensive after-sales service network in Finland and Sweden, and several after-sales service outlets. At the same time, Stara also sells third-party truck and trailer products.

Mr. Alexander Geis, CEO of Safran Lander Group, said: “The acquisition of Stara Group will help us further our business in the Nordic market. By providing services for sales activities, we can increase the added value and profitability. The resulting aftermarket is vast. Business prospects are also important to us because many of our trailer users have experience with Safran's products, which will prompt us to provide more services to these users."

Close or direct contact with end customers is a key factor in the success of the commercial vehicle industry. A comprehensive customer base and a robust Stara network provide an ideal starting point for Safran Lander to use the entire product portfolio more effectively to solve problems in the Nordic market. Through comprehensive products and services, Safran Lander will further deepen its penetration into this important market and continue to expand its market share.

Through this acquisition, the sales and service network of the Safran Lander Group in Finland and Sweden is covered more extensively and more intensively, which is conducive to enhancing the brand awareness of Safran Lander in the Nordic market and further enhancing its market position. Get more market share.

Reading volume: Source: SAF HOLLAND Group Author: Cold autumn

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