Anti-counterfeiting of auto parts is once again the top priority for counterfeiting

The quality of auto parts is related to people's life safety. Businesses can't just take profits and put personal safety at a disadvantage. Manufacturers must constantly improve their own technology and R&D level, and win their own profits while guaranteeing the legitimate rights and interests of consumers. At the same time, national law enforcement agencies Formulate relevant laws and regulations, rectify the entire auto parts industry and adhere to the long-term severe crackdown, so that the auto parts industry can continue its healthy development. In the past decade, the Chinese auto market has expanded rapidly, and auto parts have also been booming. Due to the extreme shortage of knowledge on vehicle maintenance, consumers can only rely on prices to select products. The products of the factory are often higher than those of the deputy factory products and counterfeit products. Some consumers buy counterfeit and inferior products for the sake of cheap, which also encourages the arrogance of the automakers to make counterfeits and intensify their production. Selling fake profits.

In the normal use of the vehicle, the normal loss and replacement of spare parts are inevitable. Everyone knows that the original thing is more secure than the deputy factory. Many people would therefore rather spend more money on the 4S shop and just buy a safe one. .

The deep reason behind price monopoly is that the majority of vehicle owners lack the ability to accurately identify auto parts products. People unconsciously believe that 4S shops use original original accessories, while ordinary Auto Parts City and auto repair factories can only buy accessories produced by the deputy factory, and the quality cannot be guaranteed. It is true that the auto market is a mixed bag. The relatively chaotic Auto Parts City is filled with a large number of low-quality spare parts. Although it can be used normally in a short time, it cannot guarantee the stability and safety of long-term use. This is also a taboo for many consumers. Department. Even if the Auto Parts City store strongly guarantees that it is genuine, it will be treated as a deputy factory product because OEM parts are not printed. The OEMs often strictly control the outsourcing of parts and components of the 4S network and employ professional survey companies to conduct unannounced inspections.

The original spare parts provided in the 4S store are much more expensive than the original parts of Auto Parts City. Of course, there are channel cost factors. However, the deeper reason is that the 4S shop itself is also subject to the auto parts factory. At the ex-factory price, the depot's development of strict accessory franchise terms will also cause the 4S to take the goods price twice as high or even more than the market price, while leaving the profit margin of the 4S shop relatively small, which also explains why there will be 4S The shop quietly went to the Auto Parts City to purchase parts and then sell it at the original price - profits.

The wage gap between workers in auto OEMs and parts suppliers has triggered our thinking on profit distribution in the automotive industry chain. Whoever masters the core technology will stand at the top of the value chain of the automotive industry chain. At the top of the industry chain's profits, multinational corporations and international component giants have the right to distribute profits, while Chinese domestic component makers are still engaged in low-cost game strategies. The Chinese parts and components companies that want to avoid "internal and external problems" have embarked on this path of no return. The continuous rise of raw materials, the face of labor shortages and rising wages of workers, leading to the squeeze of the company's profits, had to start cutting corners, counterfeiting fraud to ensure that their profits rise, so counterfeit parts have entered such a repetitive vicious cycle.

Consumers will undoubtedly become the biggest victim of this war without guns. Consumers hope that the national law enforcement agencies will not only severely stick to long-term anti-counterfeiting, but also make painstaking determination to standardize and rectify the entire auto parts industry, formulate and improve relevant policies and regulations, and raise market access thresholds to ensure the healthy development of the auto parts industry.