Car supermarket put into use in May

At the beginning of March, this newspaper reported that “The first large car supermarket in the Beacon will be set up in the middle of the Qingkou”. Everyone must be very impressed with the car supermarket in the shape of the F1 racing car in the Strait Auto Culture Plaza.

Yesterday, the reporter learned from the Fuzhou Strait Auto Culture Plaza Development Co., Ltd. that the first phase of the Strait Auto Culture Plaza project has entered the indoor fine-tuning stage, and relevant supporting services such as the permit, licensing, taxation and other relevant agencies will be stationed. There are also banking and insurance institutions that provide financial services. The first phase of the project will have a construction area of ​​approximately 140,000 square meters. It will be officially opened in mid-to-late April and will be ready for use in May.

It is reported that as the country's largest professional auto show building, the first-phase automobile supermarket of the Straits Auto Culture Plaza will accommodate nearly 300 new car dealers and used car dealers.

Market prospects The sales cluster model has triggered the propaganda and preferential effects scale effect. “How about auto supermarket supporting services?” “What are the future plans for the Auto Mall in the Straits?” “How do you plan to make the market bigger and stronger?” With the opening time As we approach, the investment staff of the Fuzhou Strait Auto Culture Plaza Development Co., Ltd. are asked the most questions on a daily basis. These problems are all from enthusiastic car dealers.

The person in charge of the company told the reporter: “At present, many auto makers in and around Fuzhou are very concerned about this project. Every day, car dealers come to the scene to inspect and understand the situation, hoping to work together to create the most popular auto market in Haixi.”

Apart from caring about prices, car dealers are paying more attention to the prospects of the Strait Auto Culture Plaza. "They are thinking about how to use the Strait Auto Cultural Plaza platform to grow and develop together. This is also the most fundamental goal that government departments require our company to build this project." In the end, it is necessary to make the Hercynian automobile industry first-class."

How to achieve this goal? The person in charge said that if the market is to become stronger and stronger, first of all, many car dealers must settle in. Only after the formation of a sales cluster model will the scale effect of propaganda and the effect of scale of preferential efforts be achieved, resulting in a real sales force. Then there was an integrated complex centered on the platform of the Straits Auto Culture Plaza, with the core of automobile sales and automobile culture as its core, and extending to tourism, leisure and business.

The industry believes that the reason why the Straits Automobile Cultural Plaza has such a high degree of attention is that there are deep reasons.

With the cancellation of preferential policies for small-displacement vehicles, the impact of “restricted purchases” has continued to deepen in big cities, coupled with rising oil prices, rising rental costs in central urban areas and other unfavorable factors, hitting car dealers. Or will enter the harsh winter, the car dealers all understand that although there is competition between them, but only to get together to see the dawn of warmth, and the rapid emergence of the platform of the Straits Auto Culture Plaza, is bound to attract the attention of car dealers.

Large 4S shop model rational allocation of human, financial, material, land resources The first phase of the Auto Culture Plaza project car supermarket construction area of ​​about 140,000 square meters, the design incorporates a strong car modeling elements, the entire building resembles a running F1 racing car At the same time, according to the terrain to introduce the "double layer" design concept.

The total height of the supermarket is 42.5 meters, totaling 4 floors. Each floor is 6 meters high. The first floor is used car franchise area. At the same time, the outdoor planning area is used car hypermarkets, which can accommodate more than 150 merchants. The second and third floors can accommodate more than 80 merchants, which are imported joint venture brand cars. Exhibition area, domestic branded automobile and new energy automobile exhibition area; fourth floor is automobile commercial comprehensive area.

It is worth mentioning that the auto supermarket also has a large parking lot with a total area of ​​30,000 square meters and can accommodate 1600 cars.

The first-phase car supermarket completed the concrete structure capping at the end of November last year. At present, construction of steel structures, metal roofs, and curtain walls is underway. At the same time, it has entered the stage of installation of hydro-electric heating and interior decoration.

According to the person in charge, the Strait Auto Culture Plaza is currently using the most advanced "big 4S shop model" in the world and is also relatively rare in China.

The traditional 4S shop is an auto franchising mode with the “four-in-one” as its core, including vehicle sales, spare parts, service, and feedback. It has a unified appearance, a unified logo, a unified management standard, and only operates a single brand.

The “big 4S” business model focuses on a large number of domestic and international well-known car brands, 4S stores, which not only satisfy the consumer psychology of customers’ shopping, but also facilitate manufacturers to build brand image and spread brand culture, and at the same time can use the large scale effect of marketing. Reduce the operating costs of brand dealers and reduce the survival crisis of dealers. It can be said that the “big 4S” business model has the most economical configuration of resources such as people, finances, property, and land.