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China's lighting competition pattern has changed, corporate brands have gradually concentrated
In the current lighting market, although the number of enterprises is increasing year by year, for consumers, the well-known brand names are only two or three. In the market environment where the industry situation is relatively low and market competition is intensifying, lighting companies If you want to stand out from the crowd, you need to strengthen your brand. The competition pattern of lamps and lanterns has changed. The brand of enterprises has gradually concentrated on the history of the lamp industry in China for nearly 30 years. Today's lamp market has undergone earth-shaking changes in all aspects compared with the lamp market more than 20 years ago. For a long time, there have been many brands in the lighting market, and they are competing in the market. When the property market is climbing, no matter how big or small, you can get a piece of it, and the days will be moist. But in the context of economic transformation and the new normal, industry consolidation is accelerating and brands are moving toward concentration. With the accumulation of urbanized foreign-owned lighting brands over the years, a large number of small brands have been squeezed out, and domestic corporate brands have also been rapidly concentrated. Some small brands have been difficult to trace, and their market share has been more than 1 billion yuan in annual sales. The lighting industry has changed dramatically, and the competition landscape of the entire lighting industry has undergone tremendous changes. In order to become one of the few brands that survived the change of the pattern, the lighting companies must make new moves in the brand operation. The market situation is constantly changing, and enterprise development needs to focus on brand building. The Chinese lighting industry is constantly moving forward. The lighting companies must face the changing market environment, face up to the problems in the development process, and make corresponding changes. With the improvement of people's quality of life, the demand for health has been significantly improved. To a certain extent, the leading power of consumers has become stronger and stronger. I am the owner of the site, and the lighting brands must choose their own. Many consumers equate the brand's loudness with product performance. They believe that branding is trustworthy, reliable, and brand consumption is becoming more and more obvious. This requires branding. To be a brand, you must first have your own fist products. Nowadays, many lighting company operators believe that the brand is to do a good job of quality and service. As long as these two items are good, they can win the battle. In fact, quality and service are only part of brand building, and they are only included in the brand. The company's core technology, research and development innovation capabilities, clear product positioning, corporate and product cultural connotations and distinctive logos with distinctive features are all indispensable brand content. And there is no alternative between them, they are all elements of brand formation. Under the conditions of market economy, competition is inevitable. Appropriate competition can play a certain role in promoting the benign development of the industry and the upgrading of products. In the situation that the competition pattern of the lighting industry is constantly changing, if the lighting enterprises want to be eliminated, they need to work harder on brand building.