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In 2011, the favorable policies for the micro-customer market, such as autos going to the countryside and 1.6L and lower automobile purchase tax concessions, were withdrawn, causing the industry's hot discussion on the trend of the micro-customer market in 2011. Some people think that the high growth in domestic micro-customer sales in the past two years is largely a result of policy stimulus. After encouraging policy withdrawal, China's micro-customer market will gradually stabilize. Some people also think that China's rural auto market has just started, and the market for micro-subsidiary customers is still huge, and it will continue to maintain rapid growth in the coming years.
How do micro-businesses look at the market trend in 2011? Can be seen from the production and marketing plans formulated by various companies. The survey found that the growth rate of the production and sales plans of various micro-enterprises in 2011 was very different.
SAIC-GM-Wuling plans to produce and sell about 1.2 million mini vehicles
In 2010, SAIC-GM-Wuling sold more than 1.23 million vehicles and completed its annual sales target. In 2011, SAIC-GM-Wuling plans to produce and sell 1.3 million complete vehicles, of which micro- and micro-card sales target is about 1.2 million. SAIC-GM-Wuling believes that with the further release of auto consumption demand in the secondary and tertiary markets, the micro-bus market will continue to grow in 2011. However, due to weakened policy support and market overdraft in the second half of 2010, the market may end high growth and gradually return to rationality.
It is understood that SAIC-GM-Wuling’s sales target for 2011 is based on the company's current maximum effective production capacity. According to the person in charge of the company, the capacity building plan is cyclical, and SAIC-GM-Wuling will combine its scale and market opportunities to expand production capacity in a paced, planned and gradient manner. In 2011, SAIC-GM-Wuling will fully exert its strength in the three business segments of passenger vehicles, commercial vehicles and overseas businesses. At present, for SAIC-GM-Wuling, it is more meaningful to focus on product quality, service level, and system capability than simply seeking sales growth. Therefore, improving the product competitiveness, channel competitiveness and service competitiveness is the company's work focus in 2011.
Changan mini vehicle sales target year-on-year increase of less than 5%
Changan plans to produce and sell 1.02 million microcars in 2011, an increase of less than 5% year-on-year. Changan related responsible person said that this year's micro-off market will not show rapid growth as in 2009 and 2010, will tend to be stable. Combining judgments with the market, further strengthening the network construction and improving the service level is the focus of Changan mini vehicle in 2011.
According to reports, Changan Microcar currently has more than 1,200 sellers and 1,400 service providers nationwide, with nearly 7,000 outlets. The coverage rate of provincial capital cities and prefecture-level cities reaches 100%, the coverage of county-level urban networks exceeds 80%, and the coverage of township networks exceeds 10%.
In 2009, Changan proposed the "Changan Automobile Supermarket" network model. As of now, Changan has built more than 50 "car supermarkets" and achieved very good market results. In 2011, Changan will continue to promote this mode of network construction.
Dongfeng Xiaokang targets 450,000 sales
In 2010, the production and sales volume of Dongfeng Xiaokang Microcar exceeded 300,000 units, an increase of up to 50%, and the production and sales targets set at the beginning of the year were completed one month ahead of schedule, ranking the top three in the industry. In 2011, Dongfeng Xiaokang raised its sales target of 450,000 units, which is an increase of 50% on the basis of 2010.
Although the micro-bus market in 2010 did not show the trend of hot growth as in 2009, overall sales still maintained rapid growth. For the micro-market in 2011, Dongfeng Xiaokang believes that the micro-bus market will continue to grow, taking into account the rigid demand for auto consumption and the increase in auto consumption capacity in the secondary and tertiary markets, but the growth rate will slow down.
According to the person in charge of Dongfeng Xiaokang, the company's work in 2010 will focus on increasing network construction efforts, actively exploring the secondary and tertiary markets, increasing the intensity of new product launches, and introducing more attractive preferential policies to consumers; at the same time, improving service levels. , To provide better services to Dongfeng Xiaokang users nationwide. 
FAW Jilin plans to sell 180,000 microsites
In 2011, FAW Jilin set a target of 180,000 micro-car sales, and on this basis, it will also work toward higher goals. Jiabao is still the main sales force of this year's FAW Jilin. Of the 180,000 micro-customers the company plans to sell, only Jiabao has 120,000, which is two-thirds of the sales target. However, FAW Jilin's sales growth for 2011 was lower than the previous two years, mainly based on the following two considerations:
First, the overall growth rate of the Chinese automobile market may slow down. In 2011, most auto consumption stimulus policies ended, urban traffic congestion, energy saving and environmental protection pressures further increased, and high growth in 2009 and 2010 had overdrawn part of the market demand. All these will lead to a slowdown in the overall growth of the Chinese auto market, and the growth of sales of auto makers will correspondingly become stable.
Secondly, FAW Jilin adheres to the strategy of stable development and does not blindly pursue growth in production and sales, but puts emphasis on improving quality and improving service capabilities. According to the relevant person in charge of FAW Jilin, the company will continue to implement lean engineering, actively promote the research and development of core technologies, improve the level of technology, and strengthen the construction of marketing network, so as to improve the quality of products and services.
Sales and sales target of Karry Automobile increased by nearly 50% year-on-year
In 2011, Karry plans to sell 120,000 minicars, an increase of nearly 50% year-on-year.
According to reports, Kairui formulated such plans based on the consideration of the 2011 national micro-market and its own development. On the one hand, although it is expected that the mini-microbike market will face adjustments in 2011, as a new army in the Chinese micro-bus market, Kairui Motors is full of expectation of its own market performance and firmly believes that 2011 will develop at a speed higher than the industry average. On the other hand, Kerry Motors believes that the current competition in China's micro-carrier market is not yet sufficient. As a newcomer, Kairui still has a lot of room for growth. As long as we lay a solid foundation and continuously develop products that meet the needs of users, we can continue the previous two years. The rapid development momentum.
Changhe's sales target is basically the same as 2010
Relevant person in charge of Jiangxi Changhe Automobile Co., Ltd. introduced that, in 2011, the production and sales targets of Changhe Microbus were all 100,000 vehicles, which was basically the same as last year.
From January 2011 onwards, the country has cancelled purchase tax incentives for passenger vehicles with 1.6L or less of displacement, subsidy for vehicles going to the countryside, and other policies. At the same time, Beijing has introduced a “restricted purchase†policy for cars, and some cities may follow suit. The industry generally believes that the China's auto growth will slow down. However, the development of Changhe Auto in 2011 was full of confidence. In 2010, Changhe Auto began to integrate into China Changan Automobile Group. In 2011, with the continuous development of the “development, adjustment, and innovation†of China Changan Automobile Group, the “four more and two big†pattern of multi-base, multi-field, multi-brand, multi-organizational, large-scale, and large-changing will gradually become clearer. . For Changhe Auto, seizing the opportunity to increase investment in various aspects such as automobile production and sales, product development, and management systems is a pressing issue and an urgent development.
According to reports, in terms of specific business strategies, Changhe Automotive will accelerate the development and enrichment of its own branded product lineage and focus on enhancing brand influence and profitability. In 2011, Changhe Automotive will focus on its business segments and its market orientation. It will strive to build the company into a focus for talent gathering and to fully realize its effectiveness, and to become a decision-making, investment, development, and beneficiary of technological innovation.
Brilliance Automotive sales target increased 100% year-on-year
In 2011, the sales target of Jinbei Starfish of Mianyang Huaxin Automobile Co., a subsidiary of Brilliance Automotive, was initially set at 100,000 units, an increase of over 100% compared with 2010.
It is understood that Brilliance formulated the above sales targets based on two comprehensive considerations: First, the company predicts that the growth rate of China's mini-vehicle market will be about 10% in 2011, and the market capacity (including micro-cards) will exceed 3 million, a huge market. Space provided a guarantee for Jinbei Starfish to complete its annual production and sales plan. Second, Jinbei Starfish will launch at least three series of products in 2011, including the best micro-a9, wide-body mini-offers and other products. The launch of these products will greatly satisfy the needs of micro-customer customers and help Jinbei Starfish to increase its market share.
Brilliance believes that in 2011 China's micro-customer market will be in a situation of “opening low and going highâ€. In 2010, benefiting from the preferential policies for automobile going to the countryside and purchase tax, the micro-customer market showed rapid growth, but at the same time, it also overdrawn some market demands. Therefore, the growth of micro-micro market may slow down in the first few months of 2011. In the second half of the year, combined with the national comprehensive promotion of urban and rural integration, the micro-customer market will maintain a relatively high growth rate.
Shaanxi Auto Group's sales target for micro-subsidiaries is initially set at 50,000 units
In 2010, Shaanxi Auto entered the micro market. In 2011, Shaanxi Auto's sales target was 50,000 units, in 2012 it was 100,000 units, and by 2015 it will reach 300,000 units.
Shanhai Tongjia said that the preferential policies for the automobile to the countryside in the past two years have brought benefits to consumers and promoted the development of the micro-customer market. Although these favorable policies did not continue this year, Shaanxi Automobile believes that the mini vehicle market will continue to maintain steady growth. As a newly-entered micro-enterprise market, Shaanxi Auto has a long-term development plan. It does not simply want to rely on policies to promote sales, nor does it have to separate existing “cakes†from old ones. Market share gains share.
According to the briefing, combined with the current development status, Shaanxi Auto has selected Shaanxi, Henan, Hebei, Shandong, Sichuan, and Guangdong as key breakthrough markets. The above-mentioned provinces are the provinces where micro-customer sales are relatively large. The Shaanxi Automobile brand's influence in these areas is also relatively large, which helps Shaanxi Auto Group to open the market as soon as possible.