Corporate efficient marketing

Regardless of the size of a company, the exhibition provides a good business opportunity. A survey company in the United States, based on statistics on the participation of US companies, pointed out that exhibitors are an efficient marketing method.

1, low-cost contact cooperation customers

Companies need to reach qualified customers and participate in the exhibition is the most effective way. According to a study by the exhibition survey company, each visitor to the fair was exposed to an average cost of $177, while the average cost of contacting a customer through sales calls was $295.

2, less workload and high quality

After reaching qualified customers at trade fairs, there is less follow-up work. According to a survey conducted by the exhibition survey company, the average customer only needs to make 0.8 calls to the other party after making contact with a qualified customer. In contrast, the typical business sales method requires 3.7 calls to complete. According to another study by the McGraw Hill Research Foundation, 54% of all orders placed by an exhibitor for an exhibitor visit by the customer do not require personal follow-up visits.

3, potential customers

According to research from the exhibition survey company, based on the average visits from an exhibitor booth, only 12% received calls from the company’s sales staff within 12 months of the exhibition; 88% were new potential customers, and they were exhibited. It will also bring high-level visitors to the exhibition. For exhibitors’ products and services, 49% of visitors at the show are planning to purchase those products and services.

4. Competitive advantage

The exhibition provided opportunities for competitors in the same industry to represent themselves. Through well-trained booth staff, aggressive pre-show and exhibition promotions, attractive booth design, and rigorous booths, the competitiveness of participating companies can be radiant. Moreover, visitors to the exhibition will also use this opportunity to compare exhibitors. Therefore, this is an open opportunity for exhibitors to demonstrate the excellent features of the product.

5, save time

In three days, the potential customers exposed by exhibitors are more likely to be contacted by the sales staff in three months. Meeting face-to-face with potential customers is a quick way to establish customer relationships.

6. Harmonize customer relations

Customer relations is a hot topic for many companies, and the exhibition is a good place to take care of the relationships of existing customers. Exhibitors can express their gratitude to customers in the following ways: warm hospitality, one-on-one dinner, special service, etc.

7, hands to teach customers trial products

There is probably not much opportunity for a sales person to carry a product on the road for a demonstration. The exhibition is a good place for exhibitors to test products for potential customers.

8, competition analysis

The exhibition site provides an opportunity to study the competitive situation. The role of this opportunity is incalculable. Here, information on competitors’ products, prices, and marketing strategies can be learned by exhibitors through observation and listening. Most exhibitions (especially large ones) usually attract media attention. Using the media for exposure can be an advantage for exhibitors. It is an important task to invite important media reporters to visit the booth.

9. Product and Service Market Survey

The exhibition provides an excellent opportunity for market research. If exhibitors are considering launching a new product or a new service, they can conduct a survey at the show to find out about their requirements for price, function and compensation, and basically quality.