Five Engine Drives Linglong Tire Global Strategy Acceleration

On February 22, 2014, the first phase project of Linglong International Tyre (Thailand) Co., Ltd. was put into operation. Nearly 500 mainstream dealers, suppliers and financial partners from 180 countries around the world gathered in the country to witness the event. This historical moment, and as an opportunity to further close the strategic cooperation with exquisite tires, and seek a new chapter in international development!

Linglong tire chairman Wang Feng delivered speech at the launching ceremony
Linglong tire chairman Wang Feng delivered speech at the launching ceremony

With the launch of the on-site project, the entire production line started up and operated normally, and the entire line of Thai exquisite tires went into production. As the first overseas production base of Linglong Company, the first phase of the project lasted for 11 months and 16 days. This project has far-reaching strategic significance. She not only shoulders the historical mission of filling gaps in overseas manufacturing bases, but also creating a globalized future. The successful implementation of the three major goals of rapid construction, high technological content, and good comprehensive efficiency has taken a solid step forward in promoting the company’s global development strategy.

Ning Fukui, Ambassador of the Chinese Embassy in Thailand, Addressed

As early as the beginning of the “Twelfth Five-Year Plan”, the exquisite tires were determined to take internationalization as the orientation and accelerate the implementation of the “3+3 strategy”, that is, the parallel development of the three domestic manufacturing bases of Zhaoyuan, Dezhou, and Liuzhou; the overseas Thai factories were The starting point of the manufacturing globalization strategy will eventually reach three manufacturing bases to form a new pattern of industrial development. At the same time, we will combine the six strategies of internationalization of talents, internationalization of research and development, internationalization of brands, internationalization of marketing, internationalization of manufacturing, and internationalization of cooperation to form the strongest driving force for development and comprehensively increase the core competitiveness of the international market and strive for 2015. The total output of tires is 50 million sets; by the end of 2020, it will reach an annual output of 90 million sets, becoming an international company with world-class management and technology.

Guests press together to launch the ball
Guests press together to launch the ball

After years of accumulation and innovation, the exquisite marketing system covers more than 180 countries and regions in the world, creating a precedent for the world-class OEMs of Chinese tire companies; and it has formed a global open innovation system in the field of technological innovation. The National Science and Technology Progress Award has been obtained. At least two new products are put on the market every day. The product series covers tens of thousands of specifications, and high-performance products such as snow tires, run-flat tires, and eco-friendly tires form a series; The brand value reached 14.372 billion yuan, ranking the first place in the list for many years in a row; once it was awarded a number of brand renown such as well-known trademarks in China, famous brand products in China, and key brands for cultivation and development in Shandong Province. Depending on its own top-ranking team and scientific decision-making, the main thing is to follow the trend, integrate global resources, and create an alliance of industries with strong alliances and complementary advantages. In the entire industry chain, from the production, supply, sales, finance, and other links, it is the multinational companies that are influential and well-known in the global industry. They are uniquely endowed with resources, R&D and advanced and strict management that are advancing with the times. The services that are close to the users all add to the exquisite development. Exquisite also took the opportunity to hold an overseas distributors' conference, a supplier conference and a financial business conference on the same day. The unique meeting method has enhanced confidence in cooperation and strengthened the cooperation position, laying the foundation for exquisite future internationalization strategy.
Thailand's first stage vulcanization process

Thailand's first stage vulcanization process

The exquisite tire chairman Wang Feng said: Exquisite tires will take the Thai project as an opportunity, international positioning, global cooperation, accelerate the first camp into the world-class tire companies, make persistent efforts, and create success!

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