A few days ago, ExxonMobil (China) Investment Co., Ltd. and German horse brand tires signed a strategic cooperation agreement in Shanghai. Both parties will share marketing channels to expand China's retail network. It is the first time in this country that this kind of new marketing model that combines strengths and development together. Jia Xinguang, chief analyst of China Automotive Industry Consulting Development Co., Ltd. affirmed the effect of the cooperation itself in an interview with reporters. He said that this strategic combination is extremely valuable for the two companies. “The two sides cooperated and borrowed channels, and in the context of the financial crisis, the two sides did not build new stores but doubled their storefronts and saved time costs. At the same time, the influx of tourists from both sides also increased the operating atmosphere for the stores. †The "win-win" strategy of multinational companies going deep into the Chinese market is worthy of reference by domestic companies. According to the reporter’s understanding, most domestic entrepreneurs have the traditional concept of “playing chess.†Chess is generally focused on killing and prefers to go it alone. In this regard, Jia Xinguang said, “This is a very common pattern in the international community. But for this news, it may not be a good news for domestic companies. For the current situation, domestic companies In this regard, there is a strong 'view of the portal', and more is not a layout strategy, pay no attention to collaboration." In an interview with a reporter, the researcher of the Institute of Economics of the Academy of Social Sciences Xu Fengxian analyzed the reasons for the incident. “In fact, foreign capital is very optimistic about the Chinese market and hopes to expand the market in China through this approach.†Jia Xinguang believes that this model can also be replicated in China, and is the inevitable result of the trend. “For example, the current home appliances to the countryside is a bit like this model. Each manufacturer establishes its own brand shop in the local area, regardless of cost. In terms of operating conditions, it is still impossible to meet the requirements, and the establishment of brand stores by various manufacturers, and then through the channel cooperation model, these companies can share resources and achieve the desired results. The place." When it comes to the impact of the incident on the domestic market, the two experts have different perspectives, but the views are reunification. Jia Xinguang believes that domestic companies, in the face of market competition from foreign brands, are likely to be invaded by foreign companies if they still do not pay attention to cooperation and continue to fight alone. “The cooperation between Mobil and Malay tires is a challenge for our state-owned lubricants and tire production plants. In contrast, a possible lubricant company, such as Kunlun Lubricant, can also compete with the gas station model. However, it is time for tire companies to focus on cooperation." Xu Fengxian believes that foreign brands in the domestic market this move is a good thing. “Only when external pressure comes, our company can recognize its own shortcomings. The technology of foreign companies is higher than ours, and we now obtain channel advantages through cooperation. This will remind our own companies to improve their technology and cooperate with each other. It is even possible to continue to explore Central Asia, Africa and Latin America through cooperation with them to acquire technology and channels." At present, SMEs are paying attention to various financial institutions. Although this model can be used for their reference, there are some details that need attention. Jia Xinguang said: "Although this cooperation model can open up marketing channels, it must be careful not to affect its own brand. The two sides of the cooperation must be related on the one hand, and on the other hand, they must not simply introduce the same products. Internal losses should also be coordinated in store operations, logistics, transportation and other aspects to avoid 1+1<2. Leak Tester,The Leakage Tester,Leak Testing Machine,Can Leak Testing Machine Zhoushan Putuo BODA Machinery Co., Ltd. , https://www.boda-machinery.com