Future Cars: Tablets Running in the Street


4G era after the market <br> <br> recently, GM's global product development director MarkReuss statement said Google could become a "very serious competitive threat." From his standpoint, it is not difficult for us to find out that traditional car manufacturers have already had concerns about whether they can always grasp the discourse power of automobile manufacturing in the future. From 2015 onwards, the majority of GM North America will install a built-in 4G intelligent system, and the intelligent level of the car will reach a new level. With the continuous development of science and technology, in the foreseeable future, the intelligent development of automobiles will move to a new level. By then, the future of the car is more likely to become a tablet computer similar to running on the street, to meet the needs of people living, work, entertainment and other aspects. At the same time, the owner can realize remote monitoring of the car through the relevant computer control program. The data channel between car and car, car and road, car and cloud will be further opened in the 4G era.

Mr. Liu Xie, senior manager of GM’s independent aftermarket in China, described the smart car as: “In this case, the car is connected to the server of the manufacturer and the vehicle can perform self-diagnosis. This is similar to a tablet computer running on the street. Set a good model, the owner may even buy the repair service packages for the next three to five years, change the parts as long as the confirmation on the tablet, there may be a house emergency repair business, carrying the battery to your door to change "The connection between the car and the manufacturer is much higher than now. However, for many parts and components manufacturers in the aftermarket, the market size will shrink dramatically.

Who will become the winner

When Google, Apple and other technology companies took the concept of "smart cars" to sweep the auto industry, companies such as Qualcomm and Intel, etc., began to seize the markets that belonged to the auto companies. According to the forecast of BNP Paribas, the smart car market will reach 50 billion U.S. dollars by 2020, and the market will grow at an annual rate of 30%. Faced with such a tempting piece of cake, automakers or auto parts suppliers are increasingly desperate to get a share of the "seductive cake" of smart cars.

However, before discussing who will become the winner, the current situation of the giant Nokia in the mobile phone industry may cause the auto giants to shudder. Behind the strong attack from Apple and Google, a group of former mobile giants could not keep up with the rhythm of the times. , had to leave the field. The two giants do not mind to repeat the bridge once again in the automotive sector. According to Wang Dongqiang, head of the Intelligent Driving and Telematics Lab at the Chongqing Science and Technology Research Institute, “In the future, IT companies in the smart car sector will dominate, because the current core advantages of auto makers are not at this point.”

On the other hand, for automotive and component manufacturers, compared with mobile phones, automotive users are not only looking for fashion but more: safe, stable, and capable of working in all kinds of environments. This starting point is doomed to the fact that automakers' products cannot be updated as frequently as internet products. Launching any one innovation and choosing which partner is extremely prudent and conservative. In fact, many auto industry practitioners have begun to realize that cars can be smarter than computers. The future of cars is like a tablet computer, which is itself a network system.


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