On August 1st, with the announcement of the State Administration for Industry and Commerce (hereinafter referred to as the “Announcementâ€), the “Announcement of the General Administration of Industry and Commerce on Stopping the Implementation of the Recording of Automobile Distributors and Authorized Dealers of Automobile Brands†The current car brand 4S shop model will face a huge adjustment. According to the contents of the "Announcement", since October 1st, the State Administration for Industry and Commerce will stop accepting the record of the general automobile dealers and authorized dealers of automobile brands. This means that the “Implementation Measures for the Management of Automobile Brand Sales†issued by the Ministry of Commerce in 2005 will usher in an adjustment. Silica Sol is produced by a variety of chemical methods. Usually Colloidal Silica is monodispersed, meaning that all particles in the sol are of the same size. The particles are chemically "grown" from tiny silicon nuclei suspended in an aqueous solution, and the size of the particles depends on the desired properties of the finished sol. Silica gel is commonly found in small bags used to absorb moisture from clothing, electronics and other items. Larger particles make the silica mixture more stable or may remain dispersed. At high concentrations, smaller particles may form aggregates, making the mixture sticky and sticky. Particle size also affects the appearance of the sol, and mixtures of small particles are more transparent Colloidal Silica For Paper,Paper Colloidal Silica,Colloidal Silica Papermaking,Colloidal Silica For Paper Industry SHANDONG YINFENG NANO NEW MATERIALS CO., LTD. , https://www.yinfengsilica.com
In the "Automobile Brand Sales Management Implementation Measures" (hereinafter referred to as "Management Measures") issued in 2005, automobile companies have been given too strong market positioning, and dealers need to obtain authorization from automobile companies before they can register in the industrial and commercial departments. Business qualification, 4S shop can only purchase spare parts from the whole vehicle company, 4S shop must use the original parts when repairing, etc. The fourth chapter of the “Administrative Measures†originally used to regulate the behavior of brand dealers has now become an important means for auto companies to control dealers.
It can be seen that although the "Announcement" of the State Administration for Industry and Commerce did not specify anti-monopoly, it paved the way for the subsequent anti-monopoly work in the automobile industry. In the post-Announcement era, the automotive industry is bound to develop in the direction of automobile stores and independent after-sales brands, and ensure the healthy and orderly development of the automobile consumption market through the introduction of competition. Next, let's talk about an independent after-sales service brand with huge business opportunities.
Said independent after-sales service brand has to first talk about the problem of zero ratio, according to the data of the domestic common vehicle zero ratio published by the China Automobile Maintenance Association, the zero ratio factor of most of the domestic surveyed models exceeds 400%. More even, it reached 1273%, and this figure is much higher than the average of 300% in foreign markets. This means that domestic consumers will pay more to complete the after-sales service of the vehicle. As the number of domestic car users continues to increase, the automotive aftermarket market is growing in capacity and profit margins are getting higher and higher. However, under the strict control of auto parts, the after-sales service market is almost monopolized by auto companies, which makes the current automobile after-sales service market in China appear as a 4S shop. With the continuous anti-monopoly and the elimination of the brand dealer model, the after-sales service market will be released, encouraging homogeneous parts to enter the market to participate in competition, which provides a fertile ground for independent after-sales service brands.
Based on the experience of foreign markets, independent after-sales service brands should include two types. One is to provide independent after-sales brands based on manuals. This type of after-sales service brand is mainly based on fast maintenance, sheet metal and machine repair. The other is the brand marketing point independently opened by after-sales component manufacturers. These brand dealers mainly experience independent brand parts and components. To a certain extent, this brand marketing store also undertakes the task of upgrading and remodeling. In fact, these two models currently exist in the domestic market. Roadside stalls are the prototype of the former, and various brand tire stores are a representation of the latter. However, under the powerful parts management system of 4S shop, these two modes can not be scaled up.
According to the analysis of Yu Hongjiang (microblogging), the former vice president of the automobile sales company of the former Mazda (microblogging), the annual output of the national auto repair market is about 500 billion yuan. But there is no successful brand and leading model. From the current distribution of output value of the after-sales service market, sheet metal painting and maintenance occupy most of the output value of the after-sales market, while the mechanical and electrical repair in the traditional sense is due to the better and better quality of the car, which is gradually lost in the after-sales value of the automobile. Occupancy.
This means that the general-purpose technology such as sheet metal repair and maintenance will become the focus of the first category of independent after-sales service brands. In the current development of this type of service brand, the craftsmanship of the craftsmen is obviously more famous than the brand. Therefore, it is imperative for this type of service brand to achieve rapid development and standardize the fine craftsmanship to form the core technology.
Compared with the traditional 4S point, the most important problem of the current roadside booth is that the mechanic is too versatile, and it is precisely because of this omnipotence that leaves a lot of inherent impression. As the scale becomes larger, the independent after-sales service brand will develop in the direction of the singularity of the technicians in the future, so that the image of the roadside booth can be changed and then attract more consumers to enter the store for maintenance.
In terms of the choice of maintenance location, because of the lack of unified and effective management, the image of the roadside mess is not conducive to the establishment of brand image. Therefore, the summary of Yu Hongjiang is in place. The current automotive after-sales service market has capital support and sufficient market, but the lack of a leading mode. Once the standardized after-sales rapid repair leading mode is established, the after-sales service brand will spread the fast-repair satellite store in various communities in a radial situation, providing the service level as much as 4S stores. I believe that most consumers will choose this way. How fast is the province's maintenance mode.
Under the existing automotive industry model, auto companies monopolize all channels of auto parts. Upstream, auto companies control the intellectual property of components, and suppliers responsible for R&D and production of parts cannot place their parts into the aftermarket. Downstream, auto companies have tight control over auto dealers by controlling the price and source of aftermarket parts. This makes it difficult for original parts to enter the market directly with the simplest channels. This has led to the emergence of counterfeit parts in the auto parts market. Once the market is released and homogenized parts are allowed to enter the aftermarket, parts suppliers with parts and components as their main business have the opportunity to establish their own stores, provide high quality aftermarket parts and guarantee construction quality.
To a certain extent, the entry of component suppliers into the market can also promote the prosperity of the high-performance parts industry, which has been well confirmed in the tire market. Because auto companies do not care about the spare parts channels of tires, the brand of chain tires such as Chia has been greatly developed, and from the current situation, such service models are favored by consumers, and everyone is also choosing tires. Will choose a higher level of tires. Similarly, tire experience can be extended to other parts of the car, such as shock absorbers, springs, brakes, spark plugs, oil, and the like. The establishment of brand service stores can also sever the current situation of counterfeit and shoddy goods in the auto parts market from the source. The simultaneous flowering of multiple after-sales brands can also prevent the occurrence of monopoly.
As for auto companies, as the most injured part of the new model, there will be huge capacity in the aftermarket in the future. Its biggest advantage lies in the support of the original parts and components. It is not unreasonable to set up a brand-new after-sales maintenance brand from the maintenance and repair part of the 4S shop. It is important that with the increasing difference in the mechanical and electrical structure of the automobile, the car The advantage of an after-sales brand is the machine repair.
It can be seen that in the face of huge market capacity, the automobile after-sales market will usher in a comprehensive reshuffle. The excellent independent after-sales service brand will surely stand out in the round after round of competition and become a new force. When the independent after-sales service brand was born, it was the day when China's auto service market fully integrated into the European and American auto service market.