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With the increase in sales volume in the Chinese market, Skoda's headquarters has increasingly attached importance to the Chinese market. “Skoda headquarters even suggested that many new products will be developed for the Chinese market in the future and then be sold in Europe.†Vice President of Sales and Marketing of Shanghai Volkswagen Co., Ltd. and General Manager of Shanghai SAIC Volkswagen Sales Co., Ltd. Skoda plans to account for 1/4 of Shanghai Volkswagen's annual sales in China in 2015 and reach 1/3 of its share by 2018.
According to the plan, in addition to Hao Rui, Skoda will also have two domestically produced new cars on the market in the second half of this year, including Yeti's much anticipated SUV, and two imported cars will be added to Skoda's network.
Comments: Since last year, Shanghai Volkswagen has further defined the positioning of the Skoda brand. In the strategic positioning of the brand, Skoda’s position will become increasingly important, and Skoda’s sales contribution to Shanghai Volkswagen will also gradually increase.