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In the first half of this year, Jianghuai Light Trucks successively launched the theme of "Quality Brand World Cars - JAC Shuai Ling Series Lightweight Cards 2012 Dragon Journey", "Quality Jianghuai Bells, Quality Miles", "Good Micro China's Good Luck a Family", etc. The brand activities of the three product lines have effectively enhanced the brand image of the JAC light trucks and become the driving force for the continuous improvement of sales of JAC light trucks. In the first half of the year, Jianghuai Light Trucks continued its impressive market performance, accumulating sales of more than 100,000 vehicles, further consolidating its leading position in the industry.
The brand activities of each product line effectively conveyed to users the new value of the JAC light trucks in terms of products, services, and quality. Through the addition of power steering, clutch assistance, radial tires, and air-conditioning, the new interior is used to improve the operation and safety and continuously improve the comfort, control, and safety of the product, allowing users to feel the new value brought by the JAC light-card brand. . At the same time, according to the user's use of the environment, the development of a plain version, mountain version, cold zone version, special vehicles and other differentiated products to meet the needs of users in different industries in different regions.
The new value of JAC light trucks is also reflected in satisfying the individual needs of users more quickly.
In mid-April of this year, China's old-name Wufangzhai issued procurement information, requesting JAC Light Trucks to design dual air-conditioning compressor refrigerated trucks. After close cooperation with the conversion plant, Jianghuai Light Commercial Vehicle Company rushed to deliver the goods to customers before the Dragon Boat Festival. The customer is very satisfied with the quick response of JAC Light Trucks: “The quality of JAC light trucks exceeds expectations, and we will also choose JAC afterwards.â€
The deepening and expansion of the new value of service has continuously improved the reputation of the JAC light truck brand. JAC light trucks have expanded the depth and breadth of services on the basis of conventional service and active service, implemented value-added services, personalized services, made smooth and genuine spare parts in Jianghuai, innovated and charming services, implemented 24-hour service commitment system, and established dedicated personnel in key markets. 24-hour standby, mobile car patrol service, timely and efficient service to customers. High-quality, high-value services have won a good reputation for JAC light trucks and have directly contributed to sales growth. Liuweizhai, Coca-Cola, ZJS, Want Want Group and more and more group customers have joined the JAC light truck camp.
In the development of new values ​​of quality, JAC light trucks will penetrate the full value chain management of R&D, production, sales, service, and spare parts.
This year, no matter whether it is the five major upgrades of technology, products, quality, service and network, or the three arrows of Jianghuai's light-card brand delivery activities, it is in order to deepen the connotation of quality Jianghuai, so that the new value of quality Jianghuai is perfectly reflected in the JAC light truck. .