· LeTV super car or impact the automotive industry at low prices

Following the market impact brought by LeTV Super TV, this year's Beijing Auto Show, LeTV officially launched LeEco LeSEE, making it the focus of discussion in the automotive circle.
Le Yue, chairman of LeTV, has great confidence in LeTV. It has said that LeTV will surpass Tesla and say that “One day LeTV will be free.”
LeTV, which is strongly involved in the automotive industry with the Internet, even hit the banner of “free car”, which is undoubtedly shocking to the traditional automobile circle. What do you think of the traditional auto industry veteran on the LeTV supercar?
In this regard, Zhu Huarong, president of Changan Automobile, said that Internet companies should be encouraged to join the automotive industry, and it will be a great boost to the entire automotive industry. "The future cooperation between the two can promote the rapid development of the automotive industry."
LeTV launched the super car this year at the Beijing Auto Show. LeTV officially launched the super car LeSEE. LeTV related person in charge said that the LeSEE concept car has the main concept of intelligent interconnection, which can not only realize the automatic driving function, but also realize self-learning, with face recognition and emotion recognition. , environment identification and path identification.
The official launch of LeTV's supercar means that this is a step closer to LeTV's production car.
Prior to this, Jia Yueting had publicly stated that in a few years LeTV would start producing cars that evolved from LeSEE. In the future, they also plan to produce electric vehicles in China, possibly in cooperation with Beijing Auto.
Subsequently, LeTV took action and formally signed an Ecolink cooperation agreement with BAIC, BYD and Dongfeng. It is understood that Ecolink as a mobile phone and car interconnect product compatible with ios and Android system, cooperation with car manufacturers can achieve mutual benefit and win-win.
In addition, Shenzhen Hangsheng Electronics, Huizhou Huayang GM and Huizhou Desai Xiwei have joined the LeTV Eco-cooperation camp to create a new generation of intelligent and interconnected car ecosystem.
Some insiders said that the official release of a complete set of intelligent car systems at this year's Beijing Auto Show is a milestone event for LeTV Auto, which marks that LeEco has gradually improved the layout of the car networking ecosystem.
According to Jia Yueting, LeTV will have the same "destructive" pricing model as LeTV's mobile phones and TVs. LeTV will sell movies, TV shows, music and other content and services to car owners. For this reason, Jia Yueting vowed to say that "one day our car will be free." In the short term, the most destructive part of LeTV is that its performance doubles its price by half.
Impact on traditional car circles?
In order to build a super car, Ni Kai, who is known as the "domestic driverless first person", also joined the LeEco supercar as the vice president of driving, mainly responsible for the research and development of LeTV in the field of intelligent driving and unmanned driving. In addition to Ni Kai, Ding Lei, co-founder and global vice chairman of LeTV, and China and Asia Pacific CEO Ding Lei revealed that the “FF&LeFuture” artificial intelligence research institute jointly established by LeTV and strategic partner FF has been officially launched in Silicon Valley in the US. Established.
At the same time as the release of the LeTV super concept car, LeTV also released its car networking plan, LeTV, the CTO of LeTV, introduced the Aston Martin RapideS car networking system exhibited at CES this year, at the Beijing Auto Show. On display is a more complete set of smart car based on the big data of the Internet of Vehicles. “LeTV Association will join hands with LeTV and a large number of third-party partners to bring innovations such as UBI, intelligent maintenance and repair, used car evaluation to automotive users. The car O2O service. In the future, there will be more life service applications in the car scene, and smart travel and life are no longer separated.
For LeTV's fan-out layout in the automotive field, how will the traditional car circle look?
Zhu Huarong, president of Changan Automobile, said that the joining of Internet companies is a big boost for the entire automobile industry. "The automotive industry circle needs to be impacted by other circles, more precisely, it is promoted. The Internet involvement in the automotive circle at least indicates that the global automotive industry is Paying attention to this new trend and approaching this new trend through itself or through cooperation.” Zhu Huarong admits that the automobile industry is also accelerating the integration of Internet technology and information technology, and Internet companies are also pushing the automobile industry in this direction. This shows that the purpose of the two is exactly the same. "In the future, the cooperation between the two will promote the rapid development of the automotive industry."
However, Chen Aning, executive deputy general manager of Chery Automobile, seems that it is difficult for a single Internet company to get through the Internet to the automobile industry. "Internet companies want to develop in the automotive industry, while the traditional automotive industry wants to develop in the smart direction. In my opinion, everyone can cooperate and should not do everything."

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