About Guangrao tires , it brings to the world a sense of mystery: one is neither the main source of raw materials, nor the coastal port, nor the transportation hub, why became the country's rubber radial tire production base, rubber tires and automotive zero Component export base? Now as the main origin of rubber tires in China, Guangrao is how to form an important rubber tire industry in the country's highlands...... Statistics show that in 2013 Guangrao County achieved a total production value of 68.63 billion yuan, an increase of 14.9%; above-scale industries realized main business income of 378 billion yuan, profits and taxes 47.5 billion yuan, an increase of 15.1%, 16.8%. The comprehensive strength ranks 43 consecutive times in the top 100 county-level county-level cities in the country for seven years. It has successfully entered the top 50 of the country and ranked 49th; the comprehensive strength of scientific development ranks 12th in Shandong Province. The rubber tire industry, which is one of the pillar industries in Guangrao County, has also witnessed rapid development. In 2013, the production capacity of radial tires in the entire county exceeded 150 million, accounting for more than 25% of the country's total, and more than 50% of the province; rubber tire industry in the county The total industrial output value was 101.5 billion yuan, profits and taxes were 13.2 billion yuan, and profits were 11.3 billion yuan, an increase of 27.3%, 28.4%, and 25.3% respectively over the same period of 2012; among them, exports reached 3.378 billion U.S. dollars, accounting for 89.6% of the county's total exports. , a year-on-year increase of 15%, accounting for 39.2% of the province's total tire exports. It now appears that Guangrao County, located in the high-efficiency eco-economic zone of the Yellow River Delta and the core area of ​​the Shandong Peninsula Blue Economic Zone, responded to the call for national strategic development by daring to get ahead of others, and to strive for excellence and persist. Reforms and innovations focus on the depths, release potentials, create world-renowned “broader speeds,†and set another brilliant report card for domestic regional economic development. This is a transcript of transformation, upgrading and quality improvement. Guangrao County has developed a national characteristic industrial base for the rubber tire industry. It focuses on the implementation of major scientific and technological projects in Shandong Province, stimulating the internal driving force for the transformation and development of enterprises, and the ability of enterprise technological innovation, core product competitiveness, and brand influence. The continuous development of cluster development capability has promoted the structural adjustment and optimization and upgrading of the rubber tire industry. This is a transcript of an economy that has stabilized and rebounded and boosted market confidence. In the global environment where the global economic crisis has not yet cleared up and the recovery is weak, Guangrao County's six major advantages in papermaking, chemical, rubber tire, textile, electromechanical, and agricultural and sideline products processing are all leading a healthy and stable development. Among them, rubber The tire industry has been growing at a rate of 30% year after year, maintaining a healthy development momentum. This is a report card that benefits the people's livelihood and shares development results. With the deepening implementation of the national yellow-blue strategy and the promotion of key projects during the “Twelfth Five-Year Plan†period, the rubber tire industry in Guangrao County will form a relatively large-scale production capacity to meet domestic and international demand, and effectively promote local economic development and The improvement of business efficiency has promoted Guangrao to become the world’s “tire capital†and laid the foundation for Guangrao County to achieve the goals of the “12th Five-Year Planâ€. Today, Guangrao rubber tire industry has decisively taken the road to change. When the industry at home and abroad pays close attention to her gorgeous butterfly, through analyzing the extraordinary progress of Guangrao rubber tire industry, it will once again strengthen and strengthen the confidence of people taking the road of new industrial development. To seize the opportunity for traction The philosopher Bacon sums up that being good at identifying opportunities at the beginning of one thing is a very rare wisdom. When the opportunity enters the horizon with a new meaning, Guangrao's rubber tire entrepreneurs have a keen market perspective, wise insights into opportunities, and use their entrepreneurial passions to create a strong "time strong voice" and open up opportunities with change. For the development of the Guangrao rubber tire industry, Deputy Director Wang Xianghua of the Development and Reform Bureau of Guangrao County was very respected. He told reporters that as early as the 1968s of last century, every household in Guangrao County started using black stoves at home to produce black rubber hose as a means of earning a living. . At that time, almost all of China had Guangrao-made hoses. With changes in market demand and changes in productivity factors, Guangrao County's industrial structure began to adjust, from the production of primary tires to the subsequent bias tires. By the early 1990s, Guangrao County had become a bigger and stronger rubber company, and it had extended its goal of lengthening the industrial chain. Through policy support and guidance, small workshops for each of them had been demolished. The production lines in the past had synthesized production lines. Simple, inefficient workshops have become full-featured rubber companies. On this basis, the county government guides enterprises in the continuous development of product types and seeks breakthroughs in product quality. In particular, in 2002, after holding discussions on “emancipating the mind and striding forward†in the entire county, the Guangrao County government set the development focus on the rubber tire industry. Subsequently, six tire production enterprises in Guangrao County breathed new life into six new all-steel radial tire production lines, which shocked the industry in one fell swoop. Afterwards, Guangrao County has successively built projects such as polymer spinning, steel cords, rubber chemicals, thermoelectricity, and carbon black. The industrial chains have been getting longer and longer, getting thicker and thicker, and they have been brought into line, with the line being the chain. At the same time, relevant departments in the county actively guided enterprises to adopt the “going out and introducing†policies and strengthened joint ventures with large companies at home and abroad. Xingyuan Group, Shengtai Group and Jiangsu Xingda Group jointly invested 225 million U.S. dollars to build 300,000 tons of steel cord projects; Xishui Group developed and built a rubber plant project in the province of Fonshali, Laos, and 20,000 acres of rubber fields have been tapped. Accumulated return of natural rubber 343.6 tons, at least 30% of the savings per ton of funds; Yongyi Rubber and Ogre Group Co., Ltd. are currently establishing branches and raw material bases abroad. From agricultural tires, biased tires to today's radial tires and engineering tires, the rapid rise of the rubber industry in Guangrao County, the growing scale of enterprises, the formation of a complete industrial chain cluster. A group of rubber companies is growing. Among them, three companies, Shandong Xingyuan Tire, Jinyu Tire, and Shengtai Tire, entered the world's top 50 tires. Looking back at the track of more than 30 years of historical development, the Guangrao rubber tire industry experienced an evolution from home-based workshops to large-scale and specialized production. From pre-production, production, and post-production, the industrial chain continued to grow and the industrial scale continued to expand, becoming Shandong Province. The first batch of SME industrial clusters, the domestic well-known "rubber nest." And behind this huge change is always accompanied by the "challenge" and "opportunity" of these two inconsequential themes. It is precisely because of this that Guangrao has developed into an unassuming agricultural county and has become the first industrial county in the province. It now appears that the development of Guangrao rubber tires to today's scale is not only a market need, but also the tire industry in Guangrao insists on creating a new leap in the domestic industry with responsibility and innovation, persists in eliminating courageous and decisively eliminate backward production capacity, and injects substantial funds. To achieve corporate transformation and upgrading, adhere to the transformation and integration fully respect the laws of the market, and promote the adjustment of industrial structure, so that this traditional manufacturing industry, the peak is more rampant and will go further. Improve quality and efficiency As we all know, China, as the world's largest tire manufacturing country, has become an important force in the world's tire industry. However, overcapacity, lack of technological innovation, lack of brand awareness, serious product homogeneity, low use performance, and disorderly competition are increasingly serious issues that affect the market competitiveness of Chinese tire products. Only innovation is the way out, but Innovation has never been groundless. Policy, industry, talent, finance, etc. are undoubtedly the sunshine that nurtures innovation. All along, the size and quantity of Guangrao tires are very large, but most of them are technical imitations, resulting in similar products and weak competitiveness. In recent years, most of the new meridian tire projects are low-level duplicated constructions, and the degree of product homogeneity is relatively high, leading to the prominent problem of Guangrao's tire structural overcapacity. Therefore, as an industry that has been listed in excess capacity, the development of the rubber tire industry is only in transformation and upgrading, so as to improve quality and efficiency. In this regard, Guangrao Tire chose to vigorously develop “green tires†in the next step, and guide the development of the company to be differentiated and high-end. First, use green materials to encourage companies to use silica and higher quality rubber additives to effectively improve tire wet skid resistance and wear resistance. Second, to strengthen the green production process. Promote the low-temperature one-step mixing technology, nitrogen-filled high-temperature vulcanization technology and other green technologies, so that the production process to achieve low energy consumption, low noise, low dust, low smoke; at the same time, guide companies to take the differentiation, specialization, scale, high-end The road to development supports companies to develop long-distance loading of high-performance tires, WS (high-performance, low-heat) tires, UHP (ultra-high performance) tires, and HP (high-performance) tires. At present, Yongtai Group hires the technical team of South Korea's Kumho Tire to plan to purchase R&D equipment such as tire pressure analysis machines, relying on the sales channels of Copley Company in the United Kingdom to provide tire support for high-end vehicles such as Land Rover and BMW; Yongtai Group plans to invest 4000 Ten thousand yuan a new low-temperature rubber line, product performance indicators increased by 15%. After Jinyu Group built the nation’s first MES intelligent driving platform, the Hengyu Group, Yongtai Group, Hongyu Rubber Tire Company and other companies began to invest more than 20 million yuan and implemented ERP and MES projects. At the same time, Guangrao County Government actively guided enterprises to implement brand quality strategy and continuously enhance brand value. Carry out in-depth quality improvement activities in the rubber tire industry, guide enterprises above designated size to implement quality “Three Guaranteesâ€, strengthen quality inspections, and strengthen quality process control, so that Guangrao tires stand at home and abroad with high quality. For Guangrao Tire, from innovation to transformation and upgrading, each segment is using innovation to explain development. Because innovation requires ideas and approaches, it needs methods and platforms. Only by maintaining the advantages of products in terms of technology, performance, quality, and service, can we create a sustainable competitive advantage through management innovation, product innovation, and quality innovation. This is the innovative concept of Guangrao Tire. To promote the development of brand tree Behind the rapid development of the Guangrao rubber tire industry, there is an indisputable fact that the company's ability to create brand is weak. Across the many tire brands of Guangrao Tire Enterprises, there are only a few brands that are familiar to consumers. Although Guangrao Tire has made breakthroughs in brand building in recent years, the overall number of famous brands is relatively small, and there is a lack of truly international appeal. "Ring", a world famous brand name product. According to estimates, the profit rate of internationally renowned brand tires has reached 15%, and the profit rate of Guangrao tire industry is only 3-5%. In addition, Guangrao's tire companies generally have the business of subcontracting and OEM, which is based on the scale of Guangrao's tire companies, which leads to the development of multi-brand roads that must be processed on behalf of the company. The development can only rely on OEMs to earn processing costs. . Fortunately, in recent years, under the influence of the government and the industry environment, the brand awareness of Guangrao tire companies has been gradually strengthened. Especially Shandong Sunny Rubber Co., Ltd., chairman of the company, Zhu Yuncheng, an “old rubber man†who has worked with rubber for more than 30 years, has insight into the future development direction of China’s tires. He chose to retire at the age of 55 when he was founded in 2009. His own company created the “Beniu†brand and took the road of brand development. It aimed at the goals of international brands and vowed to become the “Michelin†of China to realize the Chinese dream of a national tire brand. Zhu Yuncheng not only hired famous performers as herds Act as a spokesperson for the product and build a "Benniu" tire at prime time during CCTV. At the time when most companies took price cuts to seize the market, this year, Benniu tires went against the market to increase prices, highlighting the value of the brand. The current production and sales rate reached 100%, and the supply of products was in short supply. Under the influence and drive of Zhu Yuncheng, Guangrao tire companies gradually realized the transition from the “selling product†to the “selling brand†brand sales philosophy. Although Ogori Tire Co., Ltd. will also do some OEM, Song Zhonghua, its deputy general manager, pointed out that "the quality of domestically produced tires is not much worse than that of foreign brands, and the difference is only brand influence. OEM production is not only less profitable, but also The long-term development of the company is also quite unfavorable. The development of the company must have its own brand and should focus on its own brand building." At present, the brand of Guangrao tires has a significant effect. Guangrao tire industry already has more than 15 national-level brands (China Quality Award, China Famous Brand, China Export Famous Brand), and the total number of provincial brands (Shandong famous brand, Shandong famous brand products, and Shandong export famous brand) reached more than 100 pieces. , Governor of quality award 3 or more, mayor quality award more than 6. The certification rate for environmental certification, metrology and testing reaches more than 60%, and it plays a good demonstration role for other tire manufacturers. Blueprint for pillar industries In the “Twelfth Five-Year Plan†of Guangrao County, the rubber tire industry as the leading industry supported by Guangrao County was clarified, the industrial chain was extended, the leap from “Guang Rao Manufacturing†to “Guang Rao Creation†was achieved, and efforts were made to promote the “Guang Rao Tire†region. Brand, vigorously promote the development of the rubber tire industry from the fixed asset investment to the transformation of the main driving force to innovation, and promote the optimization of industrial structure upgrade the guiding ideology. As a result, the Guangrao County government actively guided the policy. They successively formulated the "Opinions on Accelerating the Promotion of New Industrialization", "Opinions on Further Improving the Development Level of the Rubber Tire Industry in the County", "Opinions on Accelerating the Development of County-wide Industrial Clusters," and "Implementing the Strategy for Strengthening County Quality "Opinions" and "2013 Guangrao County Accelerate the Construction of the Yellow and Blue Economic Zones to Promote the Use of Guidance Funds for Economic Transformation and Upgrade" and other documents set clear target requirements for the development of rubber tire industry clusters, from industry gathering, R&D platform construction, taxation preferences, etc. Many aspects give policy support. First, guide enterprises to accelerate technological innovation. Adhere to the introduction of technology and independent innovation combined to encourage the adoption of original innovation, integrated innovation and the introduction of digestion and absorption of innovation. Giving full play to the advantages of Guangrao's tire enterprise cluster, accelerating the pace of national rubber tire R&D and testing and test sites, relying on the rubber tire industry research institute, exploring the establishment of a corporate technology alliance to enhance the joint research capability of the entire industry and occupying a commanding height in the development of the industry. Second, guide enterprises to accelerate management innovation. We will vigorously promote the integration of information technology and business management, and strive to promote the digitization of production equipment, automation of production processes, and networking of product marketing, and promote the wide application of information technology in R&D, design, manufacturing, logistics, marketing, and recycling. Third, guide enterprises to accelerate market innovation. Efforts will be made to optimize the market structure, accelerate the move from the low-end market to the high-end market, and enter the global procurement network of multinational companies by setting up overseas import and export trading companies, commercial retail companies or offices. Accelerate the development of the Guangrao tire transaction e-commerce platform, guide the enterprise information portal website and e-commerce platform to dock, and build a diversified production and sales system. At the same time, Guangrao County actively set up a public service platform, established the Guangrao County Rubber Tyre Industry Association, the Guangrao County Wheel Industry Association, and established the Guangrao County rubber tire inspection and inspection industry cluster window network platform. Yutong Electronic Commerce Co., Ltd. built the only nationwide The Online Tire Electronic Trading Center was successfully launched and successfully held the 4th China (Guangrao) International Rubber Tire & Auto Parts Exhibition. It has now become the largest professional exhibition in the country. Many tire companies in Guangrao highly praised the government's shift from "managed" to "service-oriented", and expressed satisfaction with the company's operating environment. Without the ideological leader, there will be no follow-up action; ideologically whether it can break ice directly determines whether the operation can break through. Starting from innovation, better practicing breakthroughs and contributing to the industry a “vibrant Guangrao tireâ€; starting from the transformation, it will more effectively stimulate potential and allow Chinese people to see a “developed tire in Guangraoâ€; To enhance its core competitiveness and build a "world wide Rao tire." Open the historical perspective and position the real coordinates, we have seen the law of benign development of Guangrao rubber tire industry. Undoubtedly, taking advantage of "reform and innovation", Guangrao's rubber tire industry is embarking on a road to sustainable development with stronger core competitiveness and broader prospects. Guangrao Tire will be a new starting point in the development of China's regional economic development strategy, and it is carrying forward its dreams.
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