The sales of SAIC-GM-Wuling are frightened.

Stable, low-key and introverted, SAIC-GM-Wuling is not theoretically a "sexy" reporting target.

However, the fact is that its own "Divine Car" with a variety of market segments occupies a pivotal position in the market. Because of this, its sharp drop in sales last month has attracted everyone's attention, and what people are most eager to understand is that what is upsetting the steady pace of SAIC-GM-Wuling?

"Shen car" base

If you think about the bicycle sales, SAIC-GM-Wuling is absolutely a production base of “Shenzhen”.

Wuling Hongguang has occupied the championship of the passenger car market for several consecutive years, and its monthly sales amounted to 70,000 units.

After being listed on the market at the end of July 2014, Baojun 730 has sold nearly 30,000 vehicles monthly. After standing at Wuling Hongguang, Baojun 730 ranked second in sales volume in the MPV market. From the time of listing until March this year, 20 months without exception.

The Baojun 560 has occupied the second place on the SUV list and narrowed the gap with the Hover H6 to less than 4,000 vehicles last month, leaving the H6's first place at stake.

The performance of these major models has always been excellent, but just as the best students in the class do not need to be particularly strenuous, SAIC-GM-Wuling usually receives less attention.

Sales are going down sharply

However, after the release of sales data in April, the situation has changed and this company has immediately become the focus of media attention.

According to the latest data, sales volume of "Shenjing" Wuling Hongguang fell by 24% year-on-year to 40,000 units in April. The number of passenger cars fell to the top, giving way to Haval H6;

Baojun 730 April sales fell 42% year-on-year, losing MPV runner-up status.

The Baojun 560, which was placed in the hope of challenging the SUV champion, unexpectedly dropped 41% in the April sales, and fell to 24,900 vehicles. It not only surpassed the Haval H6 hopelessness, but was also surpassed by the GS4.

This series of bad news came too suddenly without warning.

It should be noted that in the first three months of this year, the year-on-year growth of its sales maintained at more than 20%, which is very stable. Among them, the Baojun brand achieved sales of 216,000 vehicles, a significant increase of 127% year-on-year. The sales of passenger vehicles including the Wuling Hongguang and Baojun brands totaled 386,100, an increase of 32.9% year-on-year.

Terrible signal?

Such sudden and substantial fluctuations in sales volume are logically analyzed and more like a huge amount of abnormal resistance encountered on the channel. Behind the resistance is the change in channel policy. Is it pay for the sequelae of the warehouse? Is the 3, 4 and 5 line market on which it depends to be weakening?

The Automobile Sankei Network contacted the relevant personnel of SAIC-GM-Wuling in this connection, but as of this writing, no reply was received before the press release, and the phone was in a state of no answer.

Therefore, the real reason for this significant volatility remains to be explored. However, if it is the last of the above reasons, it would be a terrible signal to SAIC-GM-Wuling.

Follow up

In fact, the price cuts of Haval H6 and Changan CS75 in March made market competition more intense and undoubtedly one of the reasons.

When the Hover H6 lowered its prices, the Automotive Industry Nets asked if SAIC-GM-Wuling would follow suit. The answer was that they were studying the market.

On April 23, SAIC-GM-Wuling announced the official price cuts for all departments, including the Rongguang V, Wuling Hongguang/Hongguang S1, and the Baoan 730's three main products, including a total of 12 models, with price adjustments up to a maximum of 7,000 yuan.

You know, for SAIC-GM-Wuling, the company that wins the market with cost-effectiveness, the 7000 yuan is quite sincere.

In addition, in addition to the official drop, Wuling Po Chun variety of product replacement subsidies raised to 2000 ~ 3,000 yuan / Taiwan, the popular Bao Chun 560 1.8L + 5 MT models also introduced a purchase tax reduction of half of the subsidy policy.

Presumably, SAIC-GM-Wuling has already felt the pressure of the market in late April. However, due to the delay in the transmission of policies, the effect of sales increase in April was not obvious.