In the past two years, the sales volume of the heavy-duty truck industry has been relatively stable, and it is no longer ups and downs. At the same time, its market structure has gradually stabilized. The division of the previous three major groups is no longer clear. Instead, the two camps gradually formed. JAC heavy truck The picture album is a display platform. The picture album design can be designed with smooth lines, personal and corporate style, ideas, harmonious pictures or beautiful text, creative and appreciative, and combined into an exquisite picture album with promotional products and brand images. .
4.Demonstrate functionality (purpose).
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The so-called two camps, the first camp is the annual sales of 100,000 or more companies, we may call it 100,000 clubs, this camp includes Dongfeng, FAW, China National Heavy Duty Truck, Foton and Shaanxi Auto. Among them, the annual sales volume of heavy trucks of Dongfeng, CNHTC and FAW can reach more than 120,000 units, while Foton and Shaanxi Auto have just crossed the threshold of 100,000 vehicles. In the first eight months of this year, Shaanxi Automobile had a 15% growth rate, and Fukuda, ranked fourth, also had a 5% increase. Relatively speaking, the increase of Dongfeng and FAW ranked in front was relatively small, so the first camp The gap between the five companies has further narrowed and the density has increased. This camp is more clear.
The second camp consists of JAC Heavy Trucks, SAIC Iveco Hongyan, Hualing Heavy Trucks, Bei Ben Heavy Trucks, and Grand Canal Heavy Trucks (Hubei Sanhuan Sales can also enter this camp, but the ratio is higher; the joint truck has just emerged. To enter this camp still need to observe). The sales of this camp started at 10,000 yuan a year. The sales entry level includes the Beiben heavy truck and the Universiade heavy truck; the 20,000-level Hualing heavy truck and the SAIC Iveco Hongyan; the JAC runs the fastest, and has entered the ranks of 30,000 vehicles. Even if JAC can run four (ten thousand vehicles), there is a big gap between the threshold of 100,000 cars in the first camp.
Judging from this year's performance, the growth rate of JAC is the most outstanding, with a growth rate of more than 30%. Valin has a lot of energy because of its own engine gearbox. Its focus is on promoting self-produced key components. Since this year's financing environment is not optimistic, fixed asset investment growth has slowed down. The Hualing heavy trucks that are known for vehicles (especially mixers) are also naturally affected. SAIC Iveco Hongyan, the company increasingly shows the characteristics of the joint venture, the growth will not be rapid, the overall product is still fairly competitive, the market position will not change much. As for the Beiben heavy truck, the past two years have been a bit of a toss. Now that this kind of ups and downs is not completely over. Therefore, sales are still overcast - but the medium and long-term prospects of this company need not be too worried. In recent years, the Universiade heavy truck has shown a good upward trend. However, the sales volume of this company in recent years is also above 10,000 units and 20,000 vehicles. There is no doubt that the second camp will definitely be established.
Overall, this year, the sales volume of the heavy-duty truck industry fluctuates little, the two camps become clearer, and the gap within the first camp is decreasing.
The picture album is an ideal expression with both pictures and texts. Compared with a single text or picture album, the picture album has an unparalleled absolute advantage. Because the picture album is eye-catching enough to make people understand at a glance, but it is also clear enough, because it has relatively condensed text descriptions.
The picture album is a display platform, which can be a company or an individual, and both can become the owner of the picture album. A good picture book requires several standards:
1.The overall reflection of corporate culture and market strategy and product characteristics;
2.Visual beauty;
3.The continuity of the design of the album;
