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From June 1st to 5th, the 2014 International Lighting Exhibition LIGHTFAIRInternational (LFI) was held at the Las Vegas Convention Center. This year's exhibition attracted a number of international lighting brands to participate in the exhibition, in addition to CREE, Hubbell and other major US brands, there are also well-known domestic brands, such as TCL, BYD and so on. The first day of the exhibition was very crowded and very lively.
Lighting design is people-oriented In this lighting exhibition, the LED product design at the exhibition is creative and the application is more people-oriented. Through this exhibition, OSRAM demonstrated some advanced lighting research and applications. Including: how to apply lighting in children's hospitals, so that sick children can relax in the ward and reduce children's perception of illness; in hotel and home lighting applications, they study that the color temperature is 2400K. It can reduce people's stress and improve the quality of sleep; in the workplace, the application of specific lighting can make employees concentrate on their work.
In addition to displaying the latest products and advanced applications of LED lighting, some professional lighting related to home construction can be seen at the show: outdoor intelligent lighting control systems and lighting solutions; urban intelligent engineering applications such as smart parking lots. Lighting applications, etc. It can be seen that LED lighting in the United States is closely linked to home, architecture and decoration.
The potential of the LED market in the United States LED lighting is one of the most popular industries in the world. Manufacturers from various countries are rushing to invest in the LED field, and the market potential is huge. The domestic brand TCL has entered the US market for 2 years, and the annual sales volume has shown an upward trend.
At the show, US customers mentioned that the United States has enacted regulations and policies prohibiting the production and use of traditional incandescent lamps. At the same time, the acceptance of LEDs by American consumers has increased, the demand for LED lighting has increased rapidly, and the potential of LED market in the United States has increased. huge.
These customers are also willing to cooperate with Chinese companies to jointly develop the US market by jointly developing products and co-branding in the United States.
European and American countries pay attention to brand protection In addition to this American International Lighting Exhibition, the author also participated in the Frankfurt Lighting Exhibition held in Germany in April this year. Based on these two exhibitions, the European and American markets have one thing in common, that is, they pay great attention to the protection of product intellectual property and have sound laws to maintain. Every year, Chinese companies are punished for infringing intellectual property rights.
Therefore, before entering the European and American markets, Chinese merchants should fully understand the differences in local business culture and laws, and at the same time increase the design and research and development of products. In addition to the methods to protect their own intellectual property rights, they should also respect the knowledge of others. Property rights, in order to compete or successfully cooperate with European and American brands.