In recent years, China Auto Newspapers has successively launched the National Top 100 Autograph Exhibitions of the Counties and Cities, the Auto Tours of the Famous Cities in the Central Region, and the Auto Tours of the Famous Cities in the Western Regions. From the eastern region of our country to the central region, it extends to the west. The series of “Top 100 Touring Exhibitions†constructed by the “Three Touring Exhibitions†have built a unique marketing platform for the secondary and tertiary automobile markets in China and achieved fruitful results. The Top 100 Autograph Exhibitions in China "Pursuing phenomenon" attracted the attention of industry experts and car manufacturers. Recently, some industry experts and relevant responsible persons of enterprises have expressed their opinions on the second- and third-tier automobile market and the top 100 tour series activities. Central City Motor Show Live Xu Changming, Director of the Resource Development Department of the National Information Center: The Series of Top 100 Tour Events Promote the Development of the Second- and Third-Level City Automobile Market From 2002 to 2004, the rapid growth of China's automobile market mainly relied on first-tier cities, but in recent years, the growth rate of the automotive market in major cities has slowed down, accounting for a decreasing trend in the national auto market share. Since 2004, the second-tier and third-tier cities have gradually developed and become the main supporting force for the country's auto market to maintain relatively high growth. The market share of the second and third tier cities this year has accounted for 30% of the national auto market, which is growing rapidly. In the face of the financial crisis, the state introduced a series of policies to promote the sustainable development of the industry and stimulate consumption, such as halving the purchase tax for 1.6L and below emission models, canceling road maintenance fees, and car-going to the countryside. These policies are for the secondary and tertiary markets. Promote a great deal. The income of the second and third-tier cities is not as high as that of the first-tier cities. There is no high-rate penetration rate of automobile consumption in first-tier cities. Family vehicles are mainly concentrated in economical cars and are more sensitive to prices. Policies such as halving the purchase tax allow them to enjoy real benefits. Compared with the high cost of vehicles in first-tier cities, consumers in second and third-tier cities are much more relaxed. For example, in Shenzhen, the basic use cost of a car (including parking fees, insurance, and past road maintenance fees) is about 28,000 yuan. In Baoding, Hebei Province, the cost was reduced to 4,300 yuan. Cancellation of road maintenance fees may only reduce the cost of car-raising for consumers in first-tier cities, but it may save a large percentage of consumers in second and third-tier cities. cost. This year, China's auto market has shown signs of rapid recovery. In January and February, the warming mainly relied on the secondary and tertiary cities. In the second quarter, the first-tier cities also began to pick up, leading to a full recovery of the Chinese auto market. In the long run, the second and third tier cities are the main force for maintaining a relatively high growth rate in the auto market, and the growth rate will be far higher than that of the first-tier cities. From the perspective of developed countries, car ownership per capita in smaller cities is higher than that in big cities. It is hoped that automobile manufacturers will pay attention to the secondary and tertiary markets and actively participate in the market development of secondary and tertiary cities. The series of top 100 tour exhibitions organized by China Automotive News has targeted the second- and third-tier cities, and has played a positive role in promoting the development of the market. It is of great value. FAW-Volkswagen Audi sales executive deputy general manager Zhang Xiaojun: The market potential of secondary and tertiary markets China's auto market has developed rapidly in recent years. The primary market has been developed very well. The secondary and tertiary markets will become new growth points for high-end vehicles in China. From the perspective of sales, the current development of the secondary and tertiary markets is very rapid, especially because of favorable policies this year. The potential for growth is huge. We believe that it will become an important driving force for the market. The second and third-tier markets have benefited the most from regional policies. The year-on-year growth rate in the first half of this year was much higher than that of the primary market, which became a follow-up force for the continuous development of the passenger car market. For manufacturers, stabilizing the primary market and developing secondary and tertiary markets are the key to winning the market victory in a few years. The market potential of the secondary and tertiary markets is large and the market competition is relatively inadequate. There are more opportunities for auto companies and it will promote the sustainable development of China's auto market. From the aspect of brand building, in the secondary and tertiary markets, we need to establish the brand image of high-end automobiles so that regional consumers can truly appreciate the brand culture, cultivate potential consumer groups, and enhance brand value. From the aspects of network construction and services, it is necessary to develop the secondary and tertiary markets with high potential, establish dealer networks, combine various ways to achieve network extension, and ensure globally uniform service standards. The rapid development of the secondary and tertiary markets is an important feature of China's auto market and will become a strong driving force for the continued development of the automotive market in the future. Audi has been leading the development of the second- and third-grade premium car market. First, to strengthen regional management, regional organizations and personnel have been strengthened, and the region has more decision-making powers, including marketing and sales. Second, a business intelligence system that provides geographic sales management is provided to managers and decision-makers in a timely and effective manner. Information support. Its contents even include market changes at the county and county level across the country, including market trends, changes in demand, consumer characteristics, and providing effective and accurate decision support information for our marketing efforts, especially in the secondary and tertiary markets; Distribution and logistics support for small distributors in the secondary and tertiary markets. Due to the restrictions on geographical location and conditions, we have adopted special policies and resources support for the secondary and tertiary markets to provide optimal support in terms of distribution and logistics; Fourth, to establish inspection and visits for Audi dealers in secondary and tertiary markets. Mechanisms to solve various problems in services. Audi brand, as a first-class luxury car brand, knows that brand building needs long-term accumulation, and it needs to walk in front of others. Therefore, following Audi's first marketing in China's primary market and the creation of a high-end brand image, Audi's attention and development in the secondary and tertiary markets is also one step ahead. In recent years, we have paid full attention to the regional marketing of the second and third-tier markets. Participating in the tour of the top 100 counties and the series of activities for the tour of the famous cities in the middle region are all important contents. Through such activities, Audi's sales and brand influence are rapidly increasing in the secondary and tertiary markets. Beijing Hyundai Motor Sales Division head Bai Xiaoqin: The secondary and tertiary markets have become the backbone of automotive consumption In the first half of this year, China’s auto market has achieved remarkable results and has become a major bright spot in the global automotive market. One of the reasons for this outstanding achievement is the huge rigid demand in the Chinese auto market. This part of the demand I think more comes from China's second and third-tier markets, because consumers in this region are basically the first time to buy a car, the demand for car consumption is relatively large. Beijing Hyundai has long been aware of the importance of the secondary and tertiary markets, and will also attach great importance to the development trend of this market in the future. In the development of secondary and tertiary markets, Beijing Modern has two major means. First, we will continue to expand the second and third-tier markets this year and expand our sales network. In the process of market development, we chose to establish a special store or satellite shop based on the actual conditions of the local market to meet the needs of local consumers for car purchase and after-sales service. Currently, Beijing Hyundai has 450 sales networks nationwide, 130 service stations, 110 satellite shops, and 68% of prefecture-level city-level cities. Second, in the process of developing the market, Beijing Hyundai will increase financial support, maintain the smooth operation of the financing network, and fully promote the development of credit business. At the same time, according to the actual situation of consumers around the world, test drive, technical seminars, service inspections and other activities close to consumers will be carried out, so that consumers can have the opportunity to experience the excellent product performance of Beijing Hyundai models, resulting in a final purchase. behavior. In 2008, Beijing Hyundai traveled to the top 100 cities and counties in Shandong, Jiangsu, Guangdong, Zhejiang, Shanxi, Henan, Hunan, Hubei, and other cities. It fully demonstrated the modern enterprise style of Beijing. And model advantages. At the same time, the Hyundai Elantra, Beijing Hyundai Motors and other hot models are also widely recognized by local consumers for their superior product strength advantages. Among them, the Yuet models have been the "best-selling car in the second and third class car market. The title of "brand" has played a great role in promoting the popularity and reputation of enterprises and model brands. Through last year's roadshow activities, Beijing Hyundai sold more than 500 vehicles on the spot and got in touch with over 5,000 intended customers. In the first half of this year, China's second- and third-tier auto markets are booming, and this market has gradually become the backbone of auto consumption. Beijing Hyundai has long been aware of this development trend. Since the beginning of this year, it has stepped up efforts to expand its development efforts in the second-, third-, and even fourth- and fifth-tier markets, so this year it will once again be able to penetrate into these regions to carry out tour activities, and it will also open up for us. Regional market help. At the same time, this year's top 100 auto exhibitions will surely be more mature. The counties and cities visited will be even more representative. Many of them will be Beijing's key sales areas. We will also use this event to make it even more accessible. Fully demonstrate the comprehensive strength of the company and the superior advantages of the product, so that local consumers can have a more in-depth understanding of Beijing Hyundai. In the end, we also hope that in this exhibition tour event, Beijing Hyundai will be able to achieve more success in sales and establish a good relationship with more potential consumers. Ye Mingxin, Deputy General Manager of Jiangling Motors Sales Co., Ltd. As one of the most important manufacturers of commercial vehicles in the country, most of JMC’s market focus has always been on the secondary and tertiary markets, and we also occupy an important seat in this field. Statistics show that from 2006 to 2008, the proportion of Jiangling Motors in the secondary and tertiary markets has increased year by year: In 2006, the proportion of Jiangling Motors' light trucks in the secondary and tertiary markets was 40%, and in 2008, the proportion of light trucks in the secondary and tertiary markets This is 45%; the proportion of light passengers in the secondary and tertiary automobile market has increased from 35% to 40%; the corresponding proportion of light trucks has increased from 46% to 59%. Correspondingly, the proportion of Jiangling Motors in the entire secondary and tertiary automobile market is also rising year by year. Jiangling is fully laid out in the secondary and tertiary markets: In 2009, we were among the top 100 counties and cities in the eastern province of Luluo, Jiangsu, Zhejiang, and Guangdong. We are the exclusive co-organizers of the “Top 100 Tour Shows†and hold various types of customer activities; in the central region— - Sixteen historical and cultural cities in Shaanxi, Fujian, Henan, Hubei, Jiangxi and Jiangxi provinces, participated in the 'Central City Exhibition'; in the west - Yungui Sichuan, Inner Mongolia and other six provinces, has been the main present and future of 'JMC • Xiqiao Project'. In the aid-building region, since 2007, 46 bridges have been built, and about 16 bridges are under construction or will be under construction. In various provinces across the country, JFX’s JFX cross-border experience camp activities and 7 consecutive Jiangling Motors fuel-saving competitions have been held. Jiangling regional exhibitions and other activities are often deep in the secondary and tertiary markets. I believe that in developing the secondary and tertiary markets, there are no marketing tools that are more effective than the actual requirements of different customers at all levels of the market: First, the economic conditions in the top 100 cities in the east and in the middle of the city are good, and the vehicle performance In areas with relatively high technological content requirements, we participate in the auto show to show the local people the most up-to-date and best JMC products in real time, and provide preferential car prices and good customer service. Second, in the second and third grade underdeveloped cities in the west, Jiangling Motors cooperated with the China Foundation for Poverty Alleviation and helped to build a bridge for the convenience of the people and improve local traffic conditions. Thirdly, we track national fuel tax reforms, automobile transportation to the countryside, and implementation of national emissions and other policies and regulations, and increase scientific and technological investment. Maintain the consistent fuel manager of JMC products and constantly improve the products. Research conducted in zero point surveys shows that consumers in the second and third-tier markets have less access to vehicle information than the primary market. As one of the leading companies in commercial vehicles, Jiangling enhanced its brand image and improved its marketing layout through exclusive co-organizers and participation in some professional exhibitions in the second and third-tier markets. From point to piece, from film to surface, a second-tier and third-tier market pattern is forming across the east, middle and west, and it is connected with Jiangling Auto's nearly 100 first-class agent networks distributed in the national primary market. In one, the brand, products and services of Jiangling Motors will be radiated to a wider range. In addition, by participating in the second- and third-tier market fairs, Jiangling Motor’s second- and third-tier market share and distributors’ vitality were increased. In the second half of the year, Jiangling Motors will participate in the hundred Jiangsu, Zhejiang, and Zhejiang Top 100 Touring Exhibitions and the Central City Auto Show. Jiangling will exhibit the “Ford New Generation Transit†luxury cabin, the high-end light truck overlord Kairui Kaneka and the 09 Isuzu high-pressure common rail diesel Euro III. The entire series of models led by Bao Dian compete with competing brands on the same stage. We expect that Jiangling Collection, Baowei, light truck series, Quanshun, and New Generation Transit will all perform well in their respective market segments. †Pharmaceutical Refrigerator,Pharmaceutical Fridge,Pharmacy Freezer,Pharmaceutical Freezer Foshan Sunnai Electrical Appliance Co., Ltd , https://www.sunnaiwinecooler.com