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On March 21, 2019, Camel shares, a world-renowned automotive battery company, made its debut at the Automechanika Kuala Lumpur 2019 exhibition held at the KistorC Convention and Exhibition Center in Malaysia. The conference was supported by Wang Jianmin, Deputy Minister of International Trade and Industry of Malaysia, which highlights the importance the Malaysian government attaches to the cooperation. Taking Malaysia as a key strategic area for the overseas market is a positive response of Camel shares to the country's great strategy of “One Belt, One Road”. It also shows that Camel's shareholding business is global and rivals the ambitions of world-renowned brands.

Wang Jianmin (centre), Deputy Minister of International Trade and Industry of Malaysia attended the conference Wang Jianmin (centre), Deputy Minister of International Trade and Industry of Malaysia attended the conference

Camel Power Malaysia Co., Ltd., a wholly-owned subsidiary of Camel Co., is a comprehensive high-tech enterprise specializing in R&D, production, sales and recycling of advanced batteries. Its production range covers a full range of batteries including automobiles, trucks , buses and agricultural equipment. . In addition to supplying Malaysia, these products will also radiate to neighboring countries and regions such as Indonesia, Vietnam, India and even Africa. The strategic significance is extraordinary.

Wang Jianmin, Vice Minister of International Trade and Industry of Malaysia (first from left) visited the camel booth Wang Jianmin, Vice Minister of International Trade and Industry of Malaysia (first from left) visited the camel booth

Three-stage advanced, building a green circular economy closed

Camel Group Co., Ltd. is the leading enterprise of domestic automobile batteries. This time, it allocated $150 million for Camel Power Malaysia Co., Ltd. as a special fund for building a green recycling economy, and completed project investment and construction in three stages.

In the first phase, Camel shares invested 60 million US dollars, and the second phase invested 40 million US dollars to build the first battery production plant in Southeast Asia. The factory is currently under construction in Kuantan and is expected to be completed in June this year. Once completed, Camel will become Malaysia's largest manufacturer of automotive batteries, with an estimated annual production capacity of 5 million batteries and an annual output value of 1 billion yuan, which will provide 600 jobs for the East Coast region.

Camel Power Malaysia Co., Ltd. site renderings Camel Power Malaysia Co., Ltd. site renderings

In the third phase, Camel Co., Ltd. invested in the construction of a battery recycling plant with an estimated investment of approximately US$50 million, which is planned to be implemented next year. It further highlights the high environmental awareness and corporate social responsibility of Camel.

Gemini market, creating brand strength hard endorsement

The camel battery has a unique structural design and original manufacturing process, which greatly prolongs the battery life and stands proud. For the host matching market, camel batteries are based on the polarity requirements of matching customer standards, ensuring perfect compatibility between the battery and the vehicle, achieving stronger, faster and better power supply efficiency. In China, Camel shares have a vast host of supporting markets, with a market share that exceeds one-third of the overall supporting market.

Camel battery full product dynamic debut conference Camel battery full product dynamic debut conference

Excluding the supporting market, about 20% of the camel batteries produced at the Malaysian plant will be sold in the Malaysian replacement market, and the remaining 80% will be exported to overseas markets such as the US, Australia, New Zealand, Africa and the Middle East. Host supporting market + maintenance and replacement of the market's Gemini star, mutual endorsement of the brand, to achieve the Camel Group health and perfect sales closed loop.

Malaysian Minister of International Trade and Industry Wang Jianmin (middle) observes camel battery Malaysian Minister of International Trade and Industry Wang Jianmin (middle) observes camel battery

For nearly 40 years, Camel has embarked on a path of economic and cultural development that has penetrated the globe. The establishment of Camel Power Malaysia Co., Ltd. is the perfect embodiment of Camel shares to break through tradition and self-innovation. The company continues to pay attention to product production and quality management, optimizes production configuration and layout, and enhances scale effect; through the establishment of cost reduction assessment mechanism, continuously improves cost advantages and improves production efficiency; improves product quality management level and reduces quality loss; Product quality and quality service, won the recognition of customers. With the product of the leapfrog product, the brand connotation of "car camel selection, long life is the last word", Camel shares will become the vane of the automotive battery market.

Reading volume: Source: Author Camel Battery: Cold autumn

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