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With the establishment of the new AVIC Group’s automotive business, the news of the marriage between PSA Group (Peugeot Citroën Group), which once disappeared, and Hafei came out again and received a positive reply from PSA. PSA seems determined to choose a second partner in China. In their own words, “PSA Peugeot Citroen is the only international automotive manufacturer with only one partner in Chinaâ€.
From Jean Martin Fertz to Streff to Philip Varan, the PSA's three heads are pursuing the search for a second partner from China, which in fact clearly reflects the fact that PSA has He was dissatisfied with Dongfeng, its partner in China, and Shenlong Motors, a joint venture company. As a joint venture established in 1992 with 150,000 capacity and the largest capacity of Chinese cars at that time, Shenlong’s market share in the first half of this year dropped from 9% before 2000 to 3%. In the first half of this year, Shenlong fell out of the top 10 passenger car companies for the first time.
From the perspective of PSA, such achievements are enough to make it dissatisfied, and in the first half of this year, the growth of the entire industry exceeded 20%, and PSA sales did not rise. For this reason, Philippe Varan’s first visit to China once again emphasized the importance of finding a second partner. This has become the only consensus between him and his predecessor, Streff. Apart from China, there are a large number of companies that have only one partner in China such as GM, Ford, Nissan, and BMW. According to the model of two joint venture partners, PSA's currently thin product line may not be able to adapt to the Chinese market.
The thinness of the product line and the inability to meet the market demand of the two joint ventures have become the biggest bottleneck restricting the development of the “dual-core model†in China. The most typical ones are Honda and Suzuki. This is different from Volkswagen and Toyota. Both companies can basically meet the needs of the two joint ventures in different market segments with their comprehensive product structure and modular product R&D capabilities. The current situation is that Suzuki is actively promoting the integration of the two joint ventures to realize the transition from "second" to "one"; Honda has taken a road of independent research and development under the framework of the joint venture company, through the introduction of localized products. Fill the product short boards of the two joint ventures.
After PSA determined that Peugeot was still on the ground in 2004, it has in fact lost the possibility of establishing two joint ventures from product selection. From the point of view of PSA's current product structure, it basically concentrates on the field of cars, and in Europe, it is gradually diluting high-end car models similar to C6 [Review Picture Forum]; in China's hottest urban SUV products, PSA is not yet independent The research and development capabilities of the current SUV products are actually a product of cooperation with Mitsubishi; the segmentation market of MPV [review picture forum] has been killed in China, and the advantages of PSA in the field of small-scale MPV products are not well utilized; As for the cross-border models with the greatest development potential at present, PSA has not yet had a product.
In addition to passenger cars, although PSA is the largest commercial vehicle manufacturer in Europe, its commercial vehicle products and China's national conditions have more incompatibility than its passenger vehicle products. PSA's commercial vehicle products are mostly concentrated in passenger vehicles, especially small and medium-sized passenger vehicles. In China, foreign-invested commercial vehicles are mostly concentrated in trucks, especially in the medium and heavy trucks. As a fast-growing economy, they have strong infrastructure. The required market, China is more in the introduction of commercial vehicles is the need for the type of production materials, rather than small and medium-sized passenger cars, because this part, China's domestic companies have unparalleled cost advantage.
The cooperation between PSA and Hafei has been focused on commercial vehicles. With the debut of Shenlong's second plant and new production platform, PSA expects that the path to produce passenger car products in other joint ventures has basically been blocked. The joint venture plant produces commercial vehicle products that have apparently no market potential in the near future. Really let people sweat for PSA.